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The sevens are back in Blueprint Gaming’s 7s Deluxe Wild Fortune Play

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The latest addition to Blueprint Gaming’s hugely successful 7s Deluxe family has launched with a fourth reel and a flaming 81 ways to win in 7s Deluxe Wild Fortune Play.

While the look of previous 7’s Deluxe games has been retained with Bells, Fruit and of course 7’s, the feel of the gameplay is fresh and exciting with a markedly different experience for regular 7’s Deluxe players. Blueprint’s addition of a fourth reel, Super Ways and the Fortune Play mechanic has reinvigorated this recognisable brand.

Gone are the fixed lines of older 7s Deluxe family titles, replaced with Super Ways and 81 unique winning combinations, while Wilds can multiply wins by up to x8.

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Fortune Play makes another welcome appearance and offers a spin on an enhanced reel set, with wilds landed transferring to subsequent reels, giving even more chance for those big multiplying wins.

7s Deluxe Wild Fortune Play belongs to one of several big successful Blueprint game families that entertain players and delight operators with their mix of easily recognisable brands. With each new iteration, they continue to deliver new, fun ways to engage existing players and newcomers to the fold.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “It’s fantastic to see the 7s make a much-anticipated return. The fiery fun that has been offered by its predecessors is back too, this time with a host of new gameplay and, of course, Fortune Play”

Our talented dev team knows exactly how to ensure our game IPs keep on giving and 7s Deluxe Wild Fortune Play is no exception.”

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7777 gaming signs a strategic iLottery content deal with Scientific Games

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7777 gaming, a leading provider of digital gaming solutions, has announced a significant strategic partnership with Scientific Games a global leader in retail and digital lottery games, technology, analytics and services, to deliver digital lottery games through the SG Content Hub Partner Program.

The SG Content Hub Partner Program is a unique platform and game content partnership program featuring an expanding, highly curated selection of iLottery games from best-in-class, game studios worldwide in a variety of play styles appealing to all player types in multiple languages, as well as access to select licensed properties from the largest licensed brands portfolio in the lottery industry. Scientific Games currently serves 150 lotteries in 50 countries.

 

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, expressed enthusiasm about the partnership: “Partnering with Scientific Games represents a significant milestone for 7777 gaming, solidifying our position as a global leader in digital lottery solutions. Through this collaboration, we are poised to deliver unparalleled gaming experiences to players worldwide, driving innovation and growth in the lottery industry.”

 

Steve Hickson, VP of Digital Games at Scientific Games commented: “We are delighted to welcome yet another top-class lottery game studio to the SG Content Hub Partner Program. The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers. Our SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry.”

The SG Content Hub Partner Program offers a one-stop solution for accessing multiple iLottery game studios, seamlessly integrating with a lottery’s existing gaming systems and iLottery technology. It streamlines operations, simplifies tech integrations, and enhances data analytics to drive game development and iLottery portfolio management.

7777 gaming is renowned for its ability to deliver high-quality iLottery games tailored to the unique requirements of different lotteries. The company ensures that its game content meets stringent government regulations and operators’ expectations for customization. With custom-made lottery concepts, 7777 gaming guarantees enhanced player satisfaction and fosters a deeper sense of connection and loyalty to the brand.

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The post 7777 gaming signs a strategic iLottery content deal with Scientific Games appeared first on European Gaming Industry News.

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DraftKings

Lori Kalani to Join Draftkings as First Chief Responsible Gaming Officer

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DraftKings announced the appointment of Lori Kalani as Chief Responsible Gaming Officer reporting to DraftKings’ chief executive officer, Jason Robins. Kalani becomes DraftKings’ first Chief Responsible Gaming Officer committed to the continued elevation and integration of the company’s player safety and protection activities and initiatives across all facets of its platforms and player communities.

“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards,” Jason Robins, CEO and Co-Founder of DraftKings, said.

Leveraging a systems-based approach, DraftKings’ responsible gaming initiatives utilize, among other things, technology, employee training, evidence-based research, collaboration with third parties and advocacy groups, and comprehensive player education to promote responsible play across all platforms and all player communities, and to provide players with tools to help them manage their play responsibly.

“I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives. I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers,” said Lori Kalani.

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Kalani’s extensive experience in consumer protection law and proven accomplishments in developing working relationships with regulators, attorneys general and other key stakeholders will enable her to effectively work alongside DraftKings’ Compliance team to further cultivate DraftKings’ dedication to best-in-class consumer safety and protection practices.

Kalani previously was a partner at the Cozen O’Connor law firm and Co-Chaired the State Attorneys General practice. Her extensive background spans diverse industries including gaming, social media, telecommunications, hospitality and healthcare. Kalani’s nuanced understanding of regulatory environments and her expertise in representing clients in industry-shaping challenges that intersected law, politics, and policy make her the ideal leader to advance DraftKings’ responsible gaming initiatives.

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Bryan deLugo

Sacramento Kings and Red Hawk Resort + Casino to Unveil Themed $1 Slots

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The Sacramento Kings and Red Hawk Resort + Casino announced they will be unveiling new Kings-branded slot machines as a part of their multi-year partnership. These unique Kings Win Triple Double $1 Slot Machines will have a maximum bet limit of $2 and payline wins will range from $2 to a top prize of $5,000. To celebrate, Red Hawk Resort + Casino will be giving away Kings swag throughout the month of April to random fans partaking in the slot machines.

“The Kings and Red Hawk Resort + Casino are committed to providing the best fan and guest experience. Through this partnership, we are focused on creating unforgettable memories and unparalleled gaming engagements,” said Sacramento Kings President of Business Operations John Rinehart.

“We wanted to expand on our partnership with the Kings by bringing the excitement of the NBA to Red Hawk in a unique and engaging way. The slots incorporate various elements of the Kings brand and identity and creates a one-of-a-kind experience that will appeal to both basketball fans and casino visitors,” said Red Hawk Resort + Casino President and CEO Bryan deLugo.

These slot machines mark the latest activation of the Sacramento Kings and Red Hawk Resort + Casino partnership which also includes The Club by Red Hawk Casino, an upscale and exclusive venue nestled within Golden 1 Center. The partnership also offers engaging experiences for Kings fans, such as access to casino activities, family getaways, and other enticing rewards all season long.

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