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Superbet Group to acquire Belgium’s Napoleon Sports & Casino

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Superbet, a pan European betting and gaming business, today has agreed to acquire Belgium’s Napoleon Sports & Casino, subject to closing. The acquisition will see the purchase of 100% shares of Napoleon Sports & Casino to augment Superbet Group’s recent growth and global ambitions. The acquisition offers a compelling strategic and financial rationale for Superbet as the company expands across Europe and beyond. Belgium’s iGaming industry represents a mature, fully regulated market with consistent growth, particularly in the online environment. The deal enables Superbet to diversify its CEE focus and accelerate online business development. Napoleon has a strong brand presence in Belgium that ranks among the country’s top three most-recognised. Its digital and omni-channel approach reflects the core DNA of Superbet’s mission and adds momentum to the long-term business objectives.

Superbet Group CEO Johnny Hartnett said: “Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. It also delivers on our growth strategy of bringing in additional revenues from regulated markets with a strong online profile. Additionally, we’re looking forward to welcoming a hugely experienced and talented team to the Superbet family, who we believe are exceptionally well placed to deliver on market share gains in Belgium and beyond.”

Napoleon Sports & Casino CEO Tim de Borle said: “We are very excited to be joining Superbet Group on a mission to offer the best sports and gaming entertainment to millions of users. The fact that Superbet and Napoleon are both data-driven and entrepreneurial companies focused on delivering innovative on- and offline entertainment for our players, makes me confident that this a perfect match. At Napoleon, we look forward to embarking on this next chapter of thrilling projects and international experience. Finally, I’d like to express our gratitude to Waterland for their support in the past 6 years.”

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Napoleon Sports & Casino has been owned in the past 6 years by Waterland Private Equity Investments, a pan-European investment fund.

Regarding the transaction, Cedric Van Cauwenberghe Waterland’s Managing Partner said: “The fruitful collaboration with the Napoleon team has allowed Napoleon to expand its position online, unlocking a growth trajectory that resulted in market leadership in Belgium today. The sector of online sports entertainment is evolving at a very rapid pace, and we see a lot of new opportunities emerge, both in terms of product development as well as data, tech, and multi-channel systems. As part of the like-minded Superbet Group, Napoleon Sports & Casino is now ideally placed to keep growing. I am convinced that Napoleon will continue to thrive within the Superbet group, and that the partnership with Superbet will result in a wealth of opportunities for both organizations.”

Napoleon Sports & Casino is not Superbet’s first acquisition. In 2020, Superbet acquired a 60% stake in online casino operator Lucky7 to expand its reach in the online gaming segment. The recent acquisitions come as evidence of Superbet’s ambition to become a leading global operator, a vision which attracted a €175 mln minority investment from Blackstone Group in 2019.

Superbet was advised by Oakvale Capital, PJT Partners, Latham&Watkins, PwC, CMS and Herzog Fox & Neeman during the transaction, while the sellers were supported by Houlihan Lokey, EY, PwC, and Allen&Overy.

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eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

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The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.

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André Castro Co-Founder and CEO of Casinogate

Internet Vikings and Casinogate Partner in Latin America

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Innovative game studios aggregator Casinogate has chosen to partner with Internet Vikings, a leading supplier of cloud hosting solutions for sports betting and iGaming. Internet Vikings provides its private VMware cloud hosting services to Casinogate, supporting their move into the Latin American market.

At the core of its business model, Internet Vikings assist companies expanding into new territories to start small and scale their infrastructure as their business grows. This perfectly aligns with Casinogate’s vision for a measured and successful launch in Latin America.

“Our tailored approach enables clients to invest in what they need now while providing the assurance of scalability as their operations widen into Latin America or elsewhere. This partnership allows Casinogate to focus on what they do best – creating exceptional games – while we handle the critical infrastructure,” shares Rickard Vikström, CEO and Founder of Internet Vikings.

One of Internet Vikings’ most distinguishing features is its commitment to personalized service. André Castro, Co-Founder and CEO of Casinogate, adds: “Their key account manager worked closely with us to understand our specific needs for the Latin American market. They developed a solution that scales perfectly with our anticipated goals, ensuring a smooth transition.”

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​From a technical standpoint, Internet Vikings leverages VMware, renowned for its user-friendly interface and reliability. This has translated into enhanced performance for Casinogate, with minimal latency experienced on their platform.

“Internet Vikings’ expertise in hosting and focus on strong partnerships make them an essential asset. We’re assured in delivering premium gaming experiences to our Latin American audience. Their professionalism, particularly during the initial VMware setup, instilled great confidence in us,” André Castro concludes.

The partnership between Casinogate and Internet Vikings exemplifies how industry leaders can leverage innovation and collaboration to achieve mutual success. By combining Casinogate’s thrill-seeking games with Internet Vikings’ cloud solutions, both companies are laying the foundation for a promising future in Latin American online gaming.

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Above the Felt

Above the Felt Partners with Potawatomi Casino Hotel for Poker Room Grand Opening

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Above the Felt, the leading poker and gaming marketing and talent agency, has announced a partnership with Potawatomi Casino Hotel in Milwaukee, Wisconsin for the grand opening of their state-of-the-art poker room this May.

This collaboration marks a significant experiential poker event in the Mid-West US, bringing together top players, personalities, and content creators with regional players for an unforgettable poker room grand opening.

The main poker room grand opening event, scheduled for Thursday, May 2, promises an electrifying atmosphere with the presence of three powerful figures in the poker industry: Matt Berkey, Jamie Kerstetter, and Jaman Burton. Each bringing their unique personalities and expertise to the tables, the group is set to host a special meet-up cash game, offering poker players an exclusive opportunity to engage and play with their poker favorites.

“We are proud to join forces with Potawatomi Casino Hotel to celebrate this occasion. This partnership underscores our shared commitment to enhancing the poker experience for poker players in the region by bringing together top poker talent to interact with players, fans, and followers alike,” Tom Wheaton, Founder & CEO at Above the Felt, said.

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Michael Hall, Director of Table Games at Potawatomi Casino, said: “We are thrilled to partner with Above the Felt for the grand opening of our new poker room. This event marks a significant milestone for Potawatomi Casino Hotel, and we look forward to providing an unparalleled experience for poker enthusiasts with Matt, Jamie, Jaman and Tom on-site.”

Matt Berkey, known for his high-stakes poker skill and award-winning Only Friends podcast, said: “I’m honored to be part of the poker room grand opening festivities at Potawatomi Casino Hotel. It’s a fantastic opportunity to connect with fellow poker enthusiasts at their typical stakes and share in the competition of the game together.”

Jamie Kerstetter, a prominent broadcaster and player in the poker industry, added: “Events like these are essential for fostering camaraderie and excitement within the poker community. I can’t wait to engage with fans and create memorable experiences together.”

Jaman Burton, an award-winning poker content creator and YouTube vlogger, said: “I’m excited to be partnering with Potawatomi Casino Hotel, one of the leading casinos and newest poker rooms in the state of Wisconsin. It will be a lot of fun to share my passion for poker and connect with fellow players in such an immersive setting.”

Thursday, May 2, attendees can anticipate a fun day filled with poker action, engaging conversations, and unforgettable moments as players experience the fusion of skill, strategy, and entertainment unfold on the felt during the Potawatomi poker room grand opening meet-up game beginning at 12 pm.

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