Stats Perform has entered into a partnership with Australia’s premier soccer league body, the A-Leagues.
Stats Perform’s Opta data will power all A-Leagues content and support their partners in creating unique experiences for their respective audiences. The deal reinforces the A-Leagues’ commitment to ensuring that media and technology partners covering the competitions are provided with the highest quality data to bring every match to life for fans around the world.
“Our content is driven by data at every level in order to create the best possible experience for fans. A partnership like this enables us to deliver the most innovative and engaging content, to enhance our storytelling capability, and to offer deeper, fresher insights into every match. The better we get at telling the stories of the players and of the matches, the more fans can connect with the game,” Richard Bayliss, A-League Director of Content, said.
This deal is yet another milestone in Stats Perform’s commitment to supporting the expansion of the sport across the globe, with the company already holding partnerships with the Premier League, CONMEBOL, LPF Argentina, La Liga, MLS, U.S. Soccer and the Eredivisie.
“We are excited to help further the expansion and development of the game of football. With our data, the A leagues will be able to not just reach their fans but will be able to engage with them in ways they haven’t been able to. The A leagues have tremendous reach, and we are thrilled to be a part of that,” Steve Xeller, Chief Revenue Officer at Stats Perform, said.