Leading iGaming content provider, Spinomenal has put pen to paper on a content deal with Durban-based online sports betting company, Hollywoodbets. Under the agreement, Spinomenal will supply its cutting-edge games to South Africa’s players via its local partner Intelligent Gaming.

Hollywoodbets, the SA market leader, offers online games as well as betting on a wide choice of sports that cover horse racing, soccer, cricket, rugby, tennis and many more both via mobile and in over 97 retail outlets.

The partnership between Spinomenal and Hollywoodbets means that the operator’s South African players will now have access to Spinomenal’s innovative games library which is recognised across the industry for engaging gameplay, beautiful graphics, and fun features.

Local players can expect an enhanced level of entertainment thanks to titles including Demi Gods III, Queen of Fire,  Story Of Medusa and many others.

Later this year, Hollywoodbets and Spinomenal expect to expand to the UK and Irish markets to deliver on the long-term goal of cooperating in all the global operator’s target markets.

Lior Shvartz, CEO for Spinomenal commented: “Hollywoodbets is the leading player in South Africa and we’re very pleased to go live with our content partnership. The operator is known for bringing the best entertainment and we know our games will enhance that commitment.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “As South Africa’s leading betting operator, we are delighted to be adding Spinomenal to our slots offering. Hollywoodbets prides itself on providing its customers with the best and most exciting products that the market has to offer and we feel our clients are going to enjoy the variety of engaging content that Spinomenal offer.”

888Africa, a joint-venture of 888Holdings, has acquired online bookmaker BetLion.

BetLion is based in the Kenyan capital of Nairobi and has been licenced in both its founding market and in Zambia since 2019, and most recently expanded its international reach with a Democratic Republic of Congo (DRC) licence.

888 has been pursuing its own strategy of expansion in the African market since launching 888Africa in March 2022, a joint venture led by former The Stars Group (TSG) CMO Christopher Coyne as CEO.

On the BetLion takeover, Coyne said: “This acquisition is a critical step as we aim to create truly unique betting and gaming experiences to players across Africa.

“The talent and technology at BetLion is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa. We also look forward to working with our new colleagues and introducing new customers to our local brands.”

888Africa is based in Dar es Salaam in Tanzania, where it holds a local gambling licence, alongside other licences in Kenya, Tanzania, Mozambique and Zambia.

Robert Chirchir, BetLion MD, said: “888Africa is a business with huge ambitions on the continent. We’re delighted to be getting involved in its exciting growth journey, and supporting its expansion through our market-leading front-end software and platform and established licences across the region. We look forward to working more closely with the team and continuing to delight customers with our joint offer.”

BMM Testlabs, the world’s original gaming test lab and product certification consultancy, is pleased to announce the promotion of Zeena Rossouw to Senior Vice President, Africa. Rossouw will report to the Executive Vice President and General Manager for the Asian Pacific and African regions.

Kirk White, Executive Vice President and General Manager, APAC & AF, commented, “With a passion for excellence and a career spanning over 30 years in the gambling industry, Zeena has developed to become a leading figure in the African gambling market. She plays a significant role in managing BMM’s operations in the region, providing extensive support and advice to regulators and gambling businesses. This is especially true when new products are being introduced to African gambling jurisdictions. Zeena has been a valued BMM employee for over five years, and her professionalism has been a great asset to BMMߣs internal team and regulators alike.”

Zeena Rossouw continued, “I am grateful to be recognized in my role and increase my responsibilities for BMM across Africa as more regulated gambling markets emerge. My experience working in several key areas of the industry has provided me with extensive compliance and technical knowledge covering local and regional markets. I am committed to applying my expertise to support BMM’s wide range of customers throughout Africa. My team works hard to ensure that BMM remains the most customer focused and most knowledgeable independent testing laboratory servicing in the African gambling market today.”

Rossouw joined BMM in 2018 as Vice President of Operations and Sales before accepting the Senior Vice President, Africa role.