Huddersfield Town and SportsBroker have announced an extension of their partnership, with the agreement set to continue until the end of the 2024/25 season.
Under the terms of the three-year renewal, the SportsBroker logo will continue to be displayed across the back of the Championship club players’ shirts – situated at the top of the jerseys as opposed to the rear, where it was located since the commencement of the partnership in February 2021.
As well as the on-shirt logos, SportsBorker will also sponsor the HTTV Preview Show and Extra Time – which will be extended to include sponsorship of all match highlights. The firm will also gain a regular presence across LED boards at the John Smith’s stadium.
James du Lieu, CEO and Founder of SportsBroker, said: “It’s a privilege to extend our partnership with Huddersfield Town. We have already had two wonderful years supporting the club and as we are both organisations driven to entertain it is a perfect synergy for our respective brands to extend the partnership for another three years.
“This is a huge part of our growth plans and we will be planning more fan engagement projects with the club and look forward to developing our partnership further.”
Huddersfield Town Commercial Director Ian Birtley said: “I’d like to personally place on record my thanks to SportsBroker for not only extending their partnership with us for three more seasons but the tremendous support they have given to the club thus far.
“We are building a really strong understanding of the SportsBroker business and when James explained to me the plans for the business we were very keen to align with them on their journey and feel we can play a key part in their growth strategy.”