Data analyst and odds maker Sports IQ has entered into a partnership with sports betting and igaming provider FansUnite.

The multi-year deal will see Sports IQ supply the FansUnite with pre-match and in-play player prop bets for B2B and B2C purposes.

Omer Dor, CEO of Sports IQ, said: “We’re delighted to be able to support FansUnite’s continued growth with Sports IQ’s products.

“Our innovative sports betting offering will be a great addition to the suite of products that FansUnite deliver to both its B2C customers and B2B partners.”

Scott Burton, CEO of FansUnite, said: “As we focus on our North American expansion strategy, we are continuously looking for ways to bolster our industry-leading platform.

“Sports IQ’s products are a natural fit. Their focus on the U.S. marketplace, combined with their creative, innovative approach to sports betting will be a boon to our existing and future customers and partners.”