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Innovative approach to sports products and tournaments drives surge in coverage despite lack of traditional sports
Sportradar, the global provider of sports content and intelligence, today released figures showing that they had sustained their delivery of sports content and coverage despite the lack of live sports globally due to COVID-19, even managing to increase the overall coverage levels compared to the same period last year .
So far in the month of April, there has been an 11% increase in its available sports content compared to April 2019, with coverage of approximately 24,000 matches in total worldwide. In a typical month, Sportradar provides live coverage for approximately 20,000 matches. As a result, Sportradar’s Live Odds coverage is up 30%, while Live Data is up 20% compared to this time last year.
This significant achievement reflects Sportradar’s rapid response to the current absence of live sports and increased appetite for alternative content from customers. The company has pivoted its business to focus on developing a range of innovative and non-traditional sports products, in addition to continuing to partner with leagues around the world.
Sportradar’s Chief Executive Officer, Carsten Koerl said: “Innovation is the cornerstone of our company. During this time, we have been able to quickly adapt to change and constantly evaluate and re-evaluate the products and services we are offering. We’re pleased to have been able to utilise our technological expertise, comprehensive sports data and sports partnerships across the world quickly to continue to help our customers deliver entertainment and engagement with additional live content and coverage.
New products and content include:
The first completely AI driven product simulating the event data from major professional sports matches which the company delivered from concept to live in 10 days. Simulated Reality taps into Sportradar’s AI and machine learning capabilities to create and deliver a sports betting experience which is as close to real life as possible.
On the first day of its launch, Sportradar saw approximately 250 clients sign up to the soccer service. Cricket has since been released with other sports, including tennis, to follow soon.
Sportradar recently added to its Gaming Solutions portfolio with the release of the Euro Cup 2020. Euro Cup 2020 has been built using motion capture technology, allowing fans to experience the sights and sounds of this virtual football tournament creating a fan and betting experience as close to real-life as possible.
Innovative live sports tournaments
Through its partnerships with leagues and federations across the world, Sportradar has supported the creation and curation of a number of live tournaments. This includes darts, tennis and table tennis events, such as the International Tennis Series Presented by SportsEdTv, Brazil Autumn Cup Table Tennis and PDC Darts at Home. Sportradar is also providing coverage for live sports events that are still currently going ahead and will resume its comprehensive coverage of live sports globally as they return.
Through its network of partnerships, Sportradar has added three high profile properties to its electronic leagues offering. The events include the Brazilian Confederation of esports (CBES) Pro Player Cup, Uruguayan Federation of Virtual Football (FEFV) Pro Club League, and the Russian Premier League (RPL) Cyberleague Pro Series.
Outside of sports, Sportradar also provides the most comprehensive pre-match lottery betting solution on the market. The product offers coverage around the clock, with more than 10,400 draws per week from over 165 real State Lotteries worldwide.