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Sportium, the sports betting unit of Grupo Cirsa, has reached an agreement with Spanish news publisher Unidad Editorial SA to take control of the Marca Apuestas ( sportsbook brand.

Marca Apuestas serves as the sports betting subsidiary of Marca (, Spain’s highest-selling daily sports newspaper and highest coverage online news portal.

Spanish business news source reports that Sportium has taken ownership of “Unidad Editorial Juegos,” the registered business operating the Marca Apuestas brand.

Meanwhile, Spain business registry has notified that Sportium Chief Executive Alberto Eljarrat and CIRSA Digital Director Mikel Lopez de Torre have been incorporated as general secretaries of the business replacing Unidad Editorial executives Nicola Speroni and Stefania Bedogni.

Further ownership changes have seen Marca Apuestas’ DGOJ online gambling licence transferred to “Bet on Red Digital,” a new subsidiary of Sportium.