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Soft2Bet partners with premium iGaming content provider Skywind Group

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Online gaming operator and platform group Soft2Bet has struck a deal with Skywind Group, a well-known industry software supplier. Under the agreement, Soft2Bet will provide its clients with Skywind’s suite of premium online slots.

Soft2Bet’s portfolio of brands consists of 17 online casinos and sportsbooks. The company delivers a unique gaming experience by providing the latest industry trends, a top tier bonus and promotions system, multi-lingual support, and titles from top software providers.

Following a successful integration, Skywind’s large portfolio of slots will be available to each of Soft2Bet’s popular brands, giving players the opportunity to enjoy local and cross-game jackpots.

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This partnership gives users access to more than 290 games, including video slots, arcade games and branded video slot titles, such as The Last Kingdom, Star Trek: The Next Generation, and Rambo. Skywind’s latest games Big Buffalo, Respin Mania, Bonus Digger and Gladiator Reel will also be available across Soft2Bet’s popular brands.

Over the past year Skywind has acquired six licenses in new territories, including the UK, Malta, Romania, and Spain, with its games now licensed in Sweden, Belgium, Denmark, Portugal and Italy.

In addition to premium content, Soft2bet’s clients will benefit from Skywind’s range of engagement tools, including the pioneering bonus coins reward, daily in-game tournaments and innovative Must-Win jackpots.

Teodora Breskovska-Hall, head of casino at Soft2Bet, said: “We are at a stage where our market and customer reach now spans over three major European jurisdictions. The content of Skywind is the perfect addition to our portfolio and will give us additional flexibility to appeal to an even wider audience of customers. The team at Skywind are consummate professionals and it was an absolute pleasure to work with them throughout the negotiations phase. I am looking forward to a successful and long-lasting partnership.”

Oren Cohen Shwartz, Skywind’s managing director, said: “Soft2bet’s platform has a great distribution network and teaming up with them will allow us to distribute our games to even more operators and players, as we continue to expand our reach throughout regulated markets. I’m sure the deal will be very fruitful for both companies in the months and years to come.”

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Bragg

Bragg to Attend the SBC Summit North America, 8-9 May, 2024

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Bragg is going to attend the SBC Summit North America taking place at the Meadowlands exposition center, New Jersey in May.

“See you in the Garden State to discuss how Bragg’s full-service suite of market leading iGaming content and technology solutions can be tailored to suit the demands of the U.S. market. Connect with members of the team to learn ways Bragg can accelerate your business with our technology, content and managed services solutions. Discover more about our award-winning Player Account Management (PAM), which is leading the way across the European market and in multiple regulated markets. Learn how our cutting-edge content aggregation RGS which already integrates a host of casino, sportsbook and lottery operators and is supported by our leading gamification product Fuze,” the Company said.

Participate in an insightful discussion

Join Bragg Group Director of Content Doug Fallon and fellow panelists at SBC Summit North America to discuss how game design can be leveraged to deliver profitable products in the iGaming industry.

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Don’t miss this great panel discussion “Game Design 101: Launching a Profitable Product” taking place on iGaming Stage 3 at 16:00 on Wednesday, May 8.

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DraftKings

Lori Kalani to Join Draftkings as First Chief Responsible Gaming Officer

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DraftKings announced the appointment of Lori Kalani as Chief Responsible Gaming Officer reporting to DraftKings’ chief executive officer, Jason Robins. Kalani becomes DraftKings’ first Chief Responsible Gaming Officer committed to the continued elevation and integration of the company’s player safety and protection activities and initiatives across all facets of its platforms and player communities.

“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards,” Jason Robins, CEO and Co-Founder of DraftKings, said.

Leveraging a systems-based approach, DraftKings’ responsible gaming initiatives utilize, among other things, technology, employee training, evidence-based research, collaboration with third parties and advocacy groups, and comprehensive player education to promote responsible play across all platforms and all player communities, and to provide players with tools to help them manage their play responsibly.

“I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives. I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers,” said Lori Kalani.

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Kalani’s extensive experience in consumer protection law and proven accomplishments in developing working relationships with regulators, attorneys general and other key stakeholders will enable her to effectively work alongside DraftKings’ Compliance team to further cultivate DraftKings’ dedication to best-in-class consumer safety and protection practices.

Kalani previously was a partner at the Cozen O’Connor law firm and Co-Chaired the State Attorneys General practice. Her extensive background spans diverse industries including gaming, social media, telecommunications, hospitality and healthcare. Kalani’s nuanced understanding of regulatory environments and her expertise in representing clients in industry-shaping challenges that intersected law, politics, and policy make her the ideal leader to advance DraftKings’ responsible gaming initiatives.

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Industry News

Kindred’s Share of Revenue from High-risk Players Shows Slight Increase

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Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.

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The post Kindred’s Share of Revenue from High-risk Players Shows Slight Increase appeared first on European Gaming Industry News.

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