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Wolfden has debuted a new experience for Australian bettors, combining social media, news, tips and wagering, “all in one platform.”

After 15 months of development, the Wolfden app and Wolfden.bet website have gone live in a so-called “soft launch,” offering users a new social betting experience.

Richard Irvine, Wolfden CEO, emphasised the platform’s social aspects, commenting: “We wanted to create a social platform that is exclusively for punters. One app where you can get the latest injury and industry news. Plus tips that you can copy in one click, as well as the shared social experience that the bookie ring provided in years past.”

A social and news feed anchors the platform, featuring posts from Wolfden’s team in Surry Hill, including Irvine. Users can also find sports and racing coverage, engage in the platform’s “Wolfchat” feature or “Copy Bets.”

Irvine continued: “We want punters to feel entertained with funny, light content that specifically speaks to their interests.”

To integrate live odds and wagering, Wolfden has partnered with ColossalBet, a licensed bookmaker of Racing New South Wales (NSW).

Irvine compared the platform to Barstool Sports in the US, adding: “Similar to Barstool Sports in the US, we want punters to enjoy an exclusive vision of the Wolfden office as we place big bets and share them on the feed. We want Wolfden to be fun and inclusive. You can share bets with your mates and follow real pros, in real time.”

The Wolfden app is available to download on Android and iOS.