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Soaring Eagle Casino & Resort and Quick Custom Intelligence (QCI) jointly announced that the casino in Mount Pleasant Michigan has begun installing the QCI Platform. The Unified Gaming Platform aligns marketing, player development, and casino operations around one view of the casino’s data.

“The team at Soaring Eagle Casino & Resort is very excited to begin using the QCI Platform. We did an extensive vetting of business analytic tools and found their AI and technology to be leading-edge. Leveraging QCI’s platform allows our team to quickly identify revenue opportunities, execute and evaluate campaigns and elevate our player development efforts. To top it all off, their Robotic Process Automation will save us time and money each month accurately loading our marketing offers,” Melinda Coffin, CEO of Soaring Eagle Casino & Resort, said.

“Soaring Eagle Casino & Resort’s decision to select our QCI Platform shows the importance of continually developing products that truly fit our customers’ needs. We see our business partnership with Soaring Eagle, a premier operator in the Michigan market, as a strategic business relationship. With over 85 casino resorts in North America and over 4000 sites worldwide utilizing QCI’s Unified Gaming Platform, we are confident our proven product will continue to meet the growing needs of Soaring Eagle Casino & Resort,” Dr. Ralph Thomas, CEO of QCI, said.