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SKY VEGAS LIVE EXPERIENTIAL POP-UP LAUNCHED IN THE CENTRE OF LONDON
Sky Vegas, the UK’s favourite online casino, has held a pop-up casino event in London, bringing Sky Vegas Live offline and into life in the real world.
To drive excitement surrounding the ‘Live’ offering, the casino brand launched an exclusive immersive experience on Thursday 18th August, bringing customers directly into the world of Sky Vegas Live.
Held at The Steel Yard, London, the pop-up re-built the Riga set as seen in the iconic Sky Vegas Live TV ad, giving people the chance to play on many Vegas favourites, including Blackjack, Roulette and Spin a Win.
With 100 Sky Vegas Live customers in attendance, the free event saw a total of £5,000 paid out to customers. Prizes on offer also included vouchers for holiday getaways, Just Eat, Ticketmaster and the latest technology including Airpods and an Apple watch.
The pop-up, situated in country’s capital for one-night-only, also gave attendees the chance to visit a free selfie booth, with food and drink also on offer.
As well as providing customers with a unique insight into Sky Vegas Live, members of the online casino’s team were also present at the event to conduct on-the-ground consumer research to help gauge customer’s current brand perceptions.
Dan Sales for Sky Vegas Live, said: “As a brand that prides itself on delivering the thrills of a real casino online, without the fuss, we were super excited to take our offering on the road and deliver a truly unforgettable experience to our customers.
“Equipped with everyone’s favourite machines and tables, the night was massive success with 100 of our Vegas Live customers in attendance.”
Henry Berger
Pragmatic Play Partners with Starkbet

Pragmatic Play, a leading content provider to the iGaming industry, is celebrating the signing of a new partnership with Starkbet, enhancing its standing across Latin America.
Like many partnerships in the region, this latest tie-up with Starkbet includes three of Pragmatic Play’s popular verticals. Its Slot provision will see players able to enjoy recent releases including Rocket Blast Megaways and Diamond Cascade, as well as a host of award-winning popular hits like Sugar Rush and Gates of Olympus among 300+ quality titles.
The operator’s Live Casino offering will be significantly stronger once the deal goes live, with consistent top-performing titles such as Sweet Bonanza CandyLand and Mega Wheel being available for players along with a comprehensive collection of classic games such as roulette and blackjack.
Pragmatic Play’s Virtual Sports titles which offer a wide range of realistic games to complement real-life sporting schedules also form part of the new deal. Products like Force 1 and Horse and Greyhound Racing are among the sports soon to be available, giving bettors on-demand opportunities to enjoy a large selection of bet markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s a pleasure to welcome the Starkbet team on board as Pragmatic Play’s latest partner in Latin America. It’s another fantastically strong brand that we’re delighted to see Pragmatic Play bringing its content to and we’re sure the relationship is going to work out incredibly well for both parties.”
Henry Berger, CEO at Starkbet, said: “Starkbet has always been a popular choice for LatAm players and that will be even more true now we will have content from Pragmatic Play in our portfolio. Its games are among the most requested among our players and we’re going to able to offer them so much more as a result of this agreement.”
Illawarra Hawks
NBL FANS SCORE WITH NEW RECLAIM THE GAME PARTNERSHIPS

The Illawarra Hawks have joined the Sydney Kings and Sydney Flames as partners in the NSW Government’s Reclaim the Game program, offering fans a new chapter to enjoy the National Basketball League (NBL) and Women’s National Basketball League (WNBL) without being bombarded by betting ads.
Liquor & Gaming NSW Policy and Programs A/Executive Director Natalie Wright said the Reclaim the Game partnerships allowed fans to watch the game and barrack for their favourite clubs, with less distraction from sports betting advertising.
“We are pleased to see the collective commitment to Reclaim the Game, which challenges the normalisation of sports betting and advertising in sport,” Ms Wright said.
“For all NSW-based NBL teams to take this stand sends a powerful message, especially to younger fans.”
“You can watch and enjoy basketball for the action, rather than the odds.”
Under this initiative, the Illawarra Hawks, Sydney Kings and Sydney Flames have all pledged to decline sports betting sponsorships and help reduce the amount of betting advertising in the NBL and WNBL for the next two seasons.
As well as the clubs, the fans are also on board with a Reclaim the Game survey revealing that 86% of Kings supporters and 93% of Flames fans believe excessive gambling advertising is concerning.
Illawarra Hawks General Manager Commercial Sam Attrill said the Reclaim the Game partnership will play a meaningful role in educating the community about sports betting and gambling risks.
“We look forward to welcoming our members, fans, and partners to WIN Entertainment Centre this season to enjoy the excitement of Hawks basketball with family and friends without the distraction of betting.” Mr Attrill said.
Sydney Kings and Sydney Flames Chairman Paul Smith said the clubs are doing their part to promote responsible behaviour towards gambling.
“It is our fundamental duty to support the well-being of players, community and sports integrity.” Mr Smith said.
The NSW Government’s Reclaim the Game program has been a huge success boasting 10 partners across 16 teams in five sporting codes including AFL, NRL, A-League and cricket.
The initiative has reached millions through more than 200 home games, both on TV and in stadiums.
Benjamin Keller
INTELITY to Exhibit at Global Gaming Expo 2023 in Las Vegas

INTELITY, provider of hospitality’s leading guest experience and staff management platform, announced that it will exhibit at the 2023 Global Gaming Expo from October 9–12 at The Venetian Expo in Las Vegas, Nevada.
During G2E 2023, INTELITY will highlight the latest updates to its cloud-based Platform R5, as well as its newly updated API capabilities, both used by dozens of casinos around the world.
Supported by the Association of Gaming Equipment Manufacturers, G2E 2023 will highlight the continued evolution of every aspect of the industry — from traditional and online gaming to digital payments and new technologies like AI. G2E is the premier gathering of commercial and tribal gaming professionals globally. The four-day event will feature exhibits, education sessions, and networking events.
“We are committed to elevating G2E in tandem with the industry’s growth. Reflecting our commitment, this year’s show will feature the updated G2E brand, new expo hall activations, and our most in-depth education program yet. For both exhibitors and attendees, G2E 2023 will once again offer an opportunity to do business with key players, discover winning solutions, gain exposure, and connect with a diverse audience,” said Korbi Carrison, G2E’s Event Vice President at RX.
During G2E 2023, INTELITY will showcase the latest updates to its award-winning guest experience platform that streamlines the pre-arrival and check-in process for casino resort guests so they can head straight to gaming upon arrival. Recent updates include expansions to the platform’s mobile check-in process with shared and multi-room digital keys and full ID verification. The platform continues to offer casino resorts the widest range of digital guest experience features including customizable guest-facing branded mobile apps, and marketing and promotion support to draw guests to food and beverage options or to straight into promoted gaming events and activities. The platform also helps casino resorts drive non-room revenue and, with INTELITY’s smart-room tablets, allow guests to digitally order in-room dining, adjust in-room temperature and lighting controls, review casino resort compendiums, and even continue gaming from the comfort of their hotel room.
Additionally, INTELITY will showcase uses and examples of its latest platform APIs supplying casino properties with existing apps with access to the INTELITY platform’s suite of guest experience capabilities brought into their custom-created environments, including casino resort apps, embedded or interactive tablets or displays, and captive portals.
On the operations and staff side of the house, the INTELITY platform includes INTELITY’s GEMS (Guest Experience Management System), a robust back-of-house ticketing and operations solution. Featuring more than 100 certified integrations with industry-leading systems, including PMS, POS, ticketing, in-room controls, spa management, and more, INTELITY provides an extensive suite of solutions for independent and enterprise-level operators.
“G2E serves as an annual showcase for innovation in gaming, and this year’s event promises to be especially impactful as the industry transforms at a record pace. We can’t wait to welcome back the global gaming community to Las Vegas this October to chart the future of gaming,” said AGA Senior Vice President Maureen Beddis.
“For the gaming and casino resort industry, G2E is the must-attend show. As such, we are excited to connect with the industry and showcase the latest updates to the INTELITY platform that not only improve the guest’s in-room experience, but their gaming experience, as well,” said Benjamin Keller, INTELITY SVP of Sales & General Manager of Customer Relations.
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