iGaming Industry
Sky Betting and Gaming Halts UK Affiliate Programme Due to Mounting Regulatory Pressure
The UK-based gambling company Sky Betting and Gaming revealed its intentions to end its UK Affiliate Programme, saying that the move is due to recent rulings and regulatory pressure by the UK Gambling Commission.
The gambling operator reminded that clause 13.2 of its affiliates’ Agreement allows it to terminate the Agreement with immediate effect after providing its affiliates with a written notice. Now, the company has decided to provide its affiliates with a 28-day notice of termination, with the Agreement set to be officially ended on October 2nd, 2017.
Sky Betting and Gaming has also informed its affiliates that as of October 2nd, they must stop promoting the company’s websites to customers and remove all live links to Sky Betting and Gaming’s websites and intellectual property. The gambling and betting operator’s affiliates were also reminded they need to return all confidential information related to the company they have been given the right to hold.
The company further announced that its Affiliate Hub portal is to stop working on October 2nd, with all commission arrangements for its customers set to be ceased at this date. Sky Betting and Gaming noted that the final payment cycle for its affiliates will start at the end of September, and the full amounts of outstanding balances are planned to be paid. The payments are scheduled to be available in accounts on or around October 20th, 2017.
Reasons for the Affiliate Programme Halt
The British gambling operator has pointed out two main reasons for its choice to bring its Affiliate Programme to an end.
As mentioned above, Sky Betting and Gaming is blaming the regulatory landscape in the country for the decision to terminate its Affiliate Programme. The company explained that the regulatory conditions of the UK gambling industry have become more requiring to operators that have been recently facing increased obligations in terms of their regulatory responsibilities and legislation compliance.
So, in order to keep its operations in the country, Sky Betting and Gaming needs to make sure that it complies with UK gambling regulations. As the operator has felt that its Affiliate Programme is no longer capable of being successful in such regulatory conditions, it has now decided to end it. What is more, another reason for the Affiliate Programme termination is the fact that Sky Betting and Gaming has recognised the output of affiliates management as a great risk to its business in regards to local regulators.
Lately, UK gambling regulators have been focused on tightening the conditions in which local casino, betting and gaming companies are operating. The Government has been trying to clamp down the negative effects that gambling could have on more vulnerable players, in order to protect customers from problem gambling behaviour and gambling addictions.
The major regulatory body of the country – the UK Gambling Commission has been aimed at making the gambling environment more fair and transparent, as well as to raise players’ awareness of the possible negative effects of gambling. Local regulators have created a special self-exclusion scheme especially for more vulnerable players, in order to provide them with the opportunity to protect themselves by self-excluding themselves from gambling in land-based venues and online gambling websites.…
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Source: EEGaming.
Pragmatic Play, a leading content supplier to the iGaming industry, is achieving further expansion in Paraguay and Brazil after signing a multi-vertical deal with Giro Win.
The deal encompasses the supplier’s Slots, Live Casino and Virtual Sports products, bringing its portfolio to an even greater LatAm audience.
Pragmatic Play’s Slots portfolio has seen numerous player-favourite additions in recent weeks that will soon be available for Giro Win’s costumers, including new titles in the iconic Big Bass franchise as well as the renowned John Hunter series. The agreement also includes award-winning staples such as Sugar Rush and Gates of Olympus.
The supplier’s Live Casino content stretches from casino classics such as roulette and blackjack to captivating live game shows such as Sweet Bonanza CandyLand and Snakes & Ladders Live that are also part of the agreement.
Also included is Pragmatic Play’s Virtual Sports, powered by a real-time physics engine and providing life-like renditions of popular sports such as Formula 1, greyhound racing and horse racing, on-demand to sports bettors.
As it further expands across LatAm, Pragmatic Play continues its commercial trajectory and ambitions of delivering fresh content to even more players than ever before.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “With LatAm remaining a source of commercial growth for Pragmatic Play, its latest partnership with Giro Win underpins its ongoing commitment to bringing a dynamic entertainment offering to more consumers in the region.
“Giro Win is an esteemed operator in the Latin American market and Pragmatic Play is proud of this new partnership that will see its Slots, Live Casino and Virtual Sports soon integrated to its platform.”
Hélio Cuevas, Director of Giro Win, said: “Pragmatic Play’s portfolio boasts some of the best games in the industry and it will be a welcome addition to our offering. We have no doubt the response to the large quantity of Slots, Live Casino and Virtual Sports titles that Pragmatic Play offers will match the overwhelming reception they have already experienced worldwide.
“Giro Win and Pragmatic Play share a vision of powering up new possibilities for players and delivering an unmatched experience and we are delighted to now count them as a partner.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to be in attendance at the upcoming SBC Summit Latinoamérica.
Exhibiting at stands G40 and H40, Pragmatic Play’s leading portfolio of multi-product content will be on display to cement its standing as the leading supplier to the Latin American market.
Pragmatic Play will be a Gold Headline Sponsor of the event, where the team will join attendees at the Seminole Hard Rock Hotel & Casino in Miami from the 31st of October to the 2nd of November.
The conference forms part of its LatAm Mission Itinerary, a campaign to inform delegates across leading industry events how Pragmatic Play can twist, transform, and elevate gaming experiences. Marking Mission #12, the provider’s attendance will be figure-headed by its Spaceman, the main character from its market-leading crash game title.
The Pragmatic Play team will be on hand at its stands to greet both current and potential clients and detail the advancements it has made in the realms of Slots, Live Casino, Virtual Sports, and Bingo.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica and looks forward to welcoming attendees and gaining a deeper understanding of the lively Latin American market.
As Mission #12 in Pragmatic Play’s LatAm itinerary, it has a lot in store for the conference and will reaffirm its commitment to providing new dynamic experiences that allow its partners to excel.”
Pragmatic Play, a leading content provider to the iGaming industry, is celebrating the signing of a new partnership with Starkbet, enhancing its standing across Latin America.
Like many partnerships in the region, this latest tie-up with Starkbet includes three of Pragmatic Play’s popular verticals. Its Slot provision will see players able to enjoy recent releases including Rocket Blast Megaways and Diamond Cascade, as well as a host of award-winning popular hits like Sugar Rush and Gates of Olympus among 300+ quality titles.
The operator’s Live Casino offering will be significantly stronger once the deal goes live, with consistent top-performing titles such as Sweet Bonanza CandyLand and Mega Wheel being available for players along with a comprehensive collection of classic games such as roulette and blackjack.
Pragmatic Play’s Virtual Sports titles which offer a wide range of realistic games to complement real-life sporting schedules also form part of the new deal. Products like Force 1 and Horse and Greyhound Racing are among the sports soon to be available, giving bettors on-demand opportunities to enjoy a large selection of bet markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s a pleasure to welcome the Starkbet team on board as Pragmatic Play’s latest partner in Latin America. It’s another fantastically strong brand that we’re delighted to see Pragmatic Play bringing its content to and we’re sure the relationship is going to work out incredibly well for both parties.”
Henry Berger, CEO at Starkbet, said: “Starkbet has always been a popular choice for LatAm players and that will be even more true now we will have content from Pragmatic Play in our portfolio. Its games are among the most requested among our players and we’re going to able to offer them so much more as a result of this agreement.”
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