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Agreement also covers operator’s brands Bet UK and 21.co.uk

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has gone live with the delivery of its greyhound racing content in a Watch and Bet format to LeoVegas.

Alongside LeoVegas, customers of Bet UK and 21.co.uk will also have access to the supplier’s premium exclusive UK and Irish greyhound racing content, with the launch providing all the brands in the LeoVegas group with profitable short-form content throughout the day, with a betting event taking place every three minutes.

Through SIS’s Watch and Bet model, bettors will be able to view live races without the need for a prior bet, which is set to increase engagement and incremental revenues for the operators.

Partnering with Swedish-listed operator LeoVegas further extends SIS’s international presence and highlights the appeal of its Watch and Bet format to companies across the globe.

Andrew Grimshaw, Digital Sales Manager at SIS, said: “We’re pleased to be partnering with LeoVegas with their rolling out of our high-quality greyhound offering to a number of its operator brands.

“LeoVegas customers can all expect a first-rate betting experience, with this move further confirmation that the Watch and Bet model is becoming more and more important for online operators seeking to increase engagement among their customers.”