Conajzar, the gambling authority in Paraguay, has announced that it has received seven applications for its tender to run the country’s planned national sports betting franchise. The regulator has run a nationwide advertising campaign to promote the tender among both the public and businesses.

The winning applicant will be granted a five-year license to run a federal sports betting franchise across all 17 provinces, excluding the capital district, Asunción. Conajzar estimates that the market will be worth around $500m a year.

The regulator said it has received applications from Daruma Sam SA, Jockey Club Paraguay, 7 Saltos SA, Consortium B Gaming, Consortium Empresa Fun, Hy Hao Yun SA, and private businessman Luis Carlos Alder Benítez. Daruma Sam SA operates the Aposta.LA brand of betting shops in Greater Asunción.