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Senet Group welcomes responsible gambling agreement between Ladbrokes and the Scottish Professional Football League

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Senet Group welcomes responsible gambling agreement between Ladbrokes and the Scottish Professional Football LeagueReading Time: 2 minutes

 

Agreement will see Senet Group’s When the Fun Stops, Stop campaign incorporated onto player’s shirts during the 2019/20 football season

 

Senet Group, the UK body dedicated to addressing problem gambling through consumer information programmes, welcomes the agreement between Ladbrokes and the Scottish Professional Football League (SPFL) to promote responsible gambling.  As part of the agreement, the Senet Group’s When the Fun Stops, Stop messaging will appear on players’ shirts throughout the 2019/20 season, in addition to featuring in all match programmes, on LED boards and on interview backdrops. Instead of the normal logo, fans will see the When the Fun Stops, Stop messaging alongside the Backing Responsible Gambling message.

Senet Group Chair, Gillian Wilmot, said: “The When the Fun Stops, Stop campaign has proven its ability to connect meaningfully with players and to help tackle problem gambling.  Since its launch in 2015, the campaign has reached an estimated 82% of regular UK gamblers, with 33%, or an indicative 5 million adults confirming that it has helped them gamble more responsibly.

“The decision by Ladbrokes and the SPFL to use our campaign materials is a great endorsement of the work we do to engage with players through positive and engaging messaging, which drives reflection and behaviour change.”

 

David Macdonald, Sponsorship and Events Manager at Ladbrokes Coral, said: “As a responsible business, we hope this innovative scheme proves our commitment to tackling problem gambling through sport, across Scotland and will encourage other operators to follow suit, for the benefit of our customers, colleagues and communities.”

The Senet Group has held the copyright to the When the Fun Stops, Stop campaign since 2015, however in May 2018 it waived certain of these rights to ensure the entire gambling industry can make use of the material free of charge.  Since then a growing number of UK-licenced gambling operators have adopted the messaging into their promotional and marketing materials.

 

About the Senet Group:

The Senet Group seeks to raise standards in the gambling sector through best practice and other partnership initiatives and to promote responsible gambling through a campaign of broadcast, print and digital advertising and player messaging.

The most recent survey of the reach and impact of the “When the Fun stops, Stop” campaign can be found at: http://senetgroup.org.uk/responsible-gambling-campaigning-works-sustained-consistent-tuned-audience/


Source: European Gaming Media

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Digitain Secures Greentube Distribution Deal

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Digitain Secures Greentube Distribution DealReading Time: 1 minute

 

Digitain, the multi-channel sports betting and casino platform provider, announced its new partnership with the NOVOMATIC Interactive division – Greentube. An outstanding selection of Greentube’s market-leading slots is now available on the Digitain platform, for distribution to regulated online casinos in Armenia.

Digitain’s Chief Commercial Officer, Suren Khachatryan, said: “We are delighted to secure this partnership agreement with Greentube. They are without question one of the market-leading premium slots games providers with a global reputation for innovation and quality engagement for slots players. Our first licensee to go live shall be Totogaming, one of Armenia’s leading iGaming operators and they will be able to offer classic NOVOMATIC slots such as Lucky Lady´s CharmTM deluxe, Sizzling Hot TM deluxe, Apollo God of the Sun and Book of RaTM Magic, as well as other exciting gaming content.“

Daniel Lechner, Greentube Head of Sales, added: “We are more than excited to work together with Digitain and provide our wide range of games to players in Armenia. Moreover, we are certain, that this is only the first step in a long-lasting, strategic partnership, giving us the opportunity to grow together into further markets. The speed of the technical integration was outstanding – making it one of the fastest integrations we have ever completed.”


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digitain Secures Greentube Distribution Deal

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Microgaming makes its debut in the Czech Republic

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Microgaming makes its debut in the Czech RepublicReading Time: 2 minutes

 

Microgaming’s celebrated content has gone live in the Czech Republic, with a range of the leading software supplier’s most popular games now available through Tipsport, with more operators to follow in due course.

Microgaming’s entrance into the Czech Republic continues a well-executed strategy of expansion into key regulated markets around the world, following successful entries into Colombia, Bulgaria and Denmark in 2018, and Sweden at the beginning of the current year.

Devised specifically for the Czech Republic market, a tailored software solution will offer customers of Tipsport, one of the country’s leading operators, access to an extensive selection of titles from Microgaming’s innovative, diverse portfolio of premium casino games, with more content to be added in the near future.

“We are excited to be extending our offering into the regulated market of the Czech Republic. Tipsport are a major operator in the region, and a leader in the European sports betting industry as a whole. We are delighted to begin a partnership with them that will provide their customers with an expanding library of our best online slot gaming content.” – said Andrew Clucas, Chief Operating Officer at Microgaming.

“With the addition of Microgaming’s exceptional casino titles, we look forward to seeing players enjoy a wealth of thoroughly entertaining gaming experiences. Our partnership with Microgaming signals our commitment to diversifying our product offering, providing players in the Czech Republic with access to the largest and most diverse online gaming portfolio in the industry.” – concluded Jiří Švarc, Director of Online Casino at Tipsport.

 

For more information about the Czech market market make sure you don’t miss the 2019 edition of Prague Gaming Summit, which has the aim to give a quality report on the activity of the industry in the Czech Republic and neighboring countries such as Slovakia, Poland and a special DACH regional panel discussion.

 

About Microgaming:

Microgaming developed the first true online casino in 1994. It has been breaking records, breaking new ground and breaking its back in pursuit of original gaming ever since. Developer of thousands of unique, genre-defining casino, mobile, poker, bingo, land-based and multiplayer games, and a pioneer in virtual and wearable gaming, the software giant hosts the world’s largest progressive jackpot network. Its products include Live Dealer, Sportsbook, Business Solutions and Quickfire. Microgaming is an award winner. A millionaire maker. The father of player protection and responsible gaming. And through Microgaming PlayItForward, it is a pillar of its local community on the Isle of Man.

About Tipsport:

As the market leader, Tipsport is pushing the boundaries of sports betting, developing largest active online betting community in the region, with unique approach to its clients – encouraging them to share expertise, copy tickets and develop winning strategies. Established as a regional company in 1991 with just one branch, Tipsport quickly became an international holding company and the leading bookmaker in Central and Eastern Europe. With turnover of over EUR 2bln/year, the group currently employs more than 3,000 people at Tipsport and Chance in the Czech Republic and Tipsport in Slovakia. As the overwhelming majority of bets are placed online, the company’s main focus is technology. Thanks to its unique in-house solutions, Tipsport is now the No.1 sports betting operator in the Czech Republic and one of the major players in Europe. Recently, the company has firmly established itself also in the field of online casino games, now its fastest growing segment.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Microgaming makes its debut in the Czech Republic

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Bede Gaming set for Spanish expansion

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Bede Gaming set for Spanish expansionReading Time: 2 minutes

 

Provider is building on established market presence with fully-licensed and scalable platform

 

Bede Gaming, the award-winning supplier of software to the online gaming industry, is to kick-start 2019 with a concerted expansion in Spain.

The Bede platform is fully-licensed by the DGOJ, the Spanish gaming authority, and features a wide range of cutting-edge, proactive marketing tools alongside a portfolio of more than 3,000 games and two direct sportsbooks with Kambi and SBTech live on the platform.

Responsible gambling is central to the Bede platform, with deposit limits and automated flagging of players displaying signs of problem gambling behaviour setting it apart as the safest place to play.

Ross Haselhurst, Commercial Director, Bede Gaming, said: “Spain is a core target market for Bede as we look to capitalise on the significant commercial momentum of our platform. Spanish operator groups are well placed to take advantage of the transformative impact our vast range of high-quality content and powerful automated marketing tools can have, and we are enthused by the possibilities as we push further into the market.

“We are seeing more and more operators that are looking to expand their footprint but find themselves crippled by the resources required to service new markets while maintaining performance in their core markets. By offering a direct and single route into the Spanish market, we’re predicting significant growth for Bede and our partners in the months to come.”

The growth opportunity in the Spanish market is clear, with online GGR rising 30% year-on-year during Q3 2018 according to the DGOJ.

The provider’s technology is already live in the Spanish market with leading operator Enracha.

Bede has enjoyed a strong period of commercial growth, having been selected by the Ontario Lottery and Gaming Corporation in September 2018 to provide the lottery’s new enterprise-wide digital platform.

This agreement came alongside a series of recent content integrations with leading providers including Play’n GO and SBTech.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Bede Gaming set for Spanish expansion

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