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Salsa Technology has agreed a partnership with the web3 pioneer xCite Group, to create an enhanced user experience for its B2B partners by integrating web3 products into their portfolio. Respective products are developed and integrated by Betopia, the iGaming arm of xCite Group.

This forward-looking deal will help Salsa reshape the future of iGaming technology by evolving the industry into new territories where people will connect across a decentralised online ecosystem.

xCite specialises in bridging the gap between Web2 and Web3 by providing a path to a new World Wide Web environment where decentralisation, blockchain technologies, and token-based economics thrive. This is achieved through an end-to-end project approach from the strategy to the implementation of web3 components. Those Web3 iGamin solutions that include a high reward tokenised reward systems, token-based raffles, NFT based subscription models as well as tailored on-chain betting protocols.

“Salsa Technology provides an operational iGaming platform that is strategically positioned in our target markets with a proven record of innovation and technological advances, which makes them the perfect partner for us,” Max Jonnsson, CEO xCite Group.

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “Given the combined industry knowledge and expertise of Salsa, along with the deep understanding xCite has of Web3, we have formed an ideal match of skills to expand in South America.”

Betmotion, an integral client of Salsa, is to benefit from the agreement with the xCite Group as its consumer audience will now be able to journey into an immersive extended reality that promises deeper levels of connectivity.

Betmotion’s COO Luis Traversa added: “As awareness of Web3 and its capabilities becomes more common, we hope to see this sentiment spread to more people across the industry. From Betmotion’s point of view, we need to explore new horizons focused on UX, which has always been and will be our philosophy.”