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Esports organisation Rogue and Car manufacturer Kia have renewed their creative content relationship, elevating how esports teams and brands can produce innovative content and push boundaries.

This content collaboration began back in 2020 with international music superstars Steve Aoki, Nicky Romero, and Imagine Dragons. Fast forward to 2021, Kia & Rogue will continue their digital-first campaign supporting the global car manufacturer’s new “Movement that inspires” brand narrative. By creating authentic and immersive content, the campaign will highlight Rogue’s unique player personalities through inspired storytelling.

Over the course of 2020, Rogue continued to set itself apart from its competitors with an innovative approach to sustainable high performance. Having become one of the World’s best League of Legends teams, Rogue is ready to take the 2021 campaign with Kia to the next level.

“We are thrilled to showcase our unique esports brand in a joint campaign with Kia. We both believe in innovation and inspiration as the driving force to be the best. We cannot wait to dive deeper into the stories of our esports athletes, which we hope will inspire all esports enthusiasts,” Anna Baumann, EVP of Esports at ReKTGlobal, said.

“Rogue has already proven that they go above and beyond when it comes to creating exceptional and highly engaging content with authentic brand integration, and we look forward to surprising and entertaining esports fans once again in 2021,” Michael Choo, Kia’s Head of Brand Experience, said.