Connect with us

News

Reward Group launches gamified loyalty programme

Published

on

Reward Group launches gamified loyalty programmeReading Time: 2 minutes

 

New loyalty program uses gamification for crossplatform Casino engagement

 

With custom made content, including slots and daily competitions, the EkstraPoint loyalty platform is setting new standards for online gaming loyalty.

Danish based Reward Group, a company aimed at revolutionizing the online gaming industry with their gamified loyalty concept, just released the first version of their loyalty program, EkstraPoint, in Norway and Denmark.

“For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?” explains co-founder Kevin Mikkelsen, original founder and CEO of PokerChamps.com, one of the very first online pokersites, subsequently acquired by Betfair.

Gamified loyalty

Built on top of a range of social casino games, EkstraPoint offers 40 custom-made Slot Machines specifically created to generate leads and signups to the Ekstrapoint rewards program. Slot machines are customized with local content specific to each country and market.

“At the heart of the program lies the new concept of Gamified Loyalty Points. Players are challenged to earn points across several activities and events from SoMe activities, user submitted casino reviews, competitions, social casino games and most importantly from registering, depositing and playing on a wide range of real money casino brands” says Kevin Mikkelsen.

With more than a 70% participation rate on the weekly competitions, the idea of engaging users through gamification seems to be a winning formula.

EkstraPoint plan releases in rest Europe in 2019

EkstraPoint was released in Norway in the beginning of September and in the first month it has proven itself capable of reaching its business goals.

“Our model is already yielding good results in revenue and FTD (First Time Depositing player) conversion rates which have risen by more than 60% among the participating casinos in the first month since going live in Norway” explains Reward Group CEO and co-founder Jimmi Meilstrup.

EkstraPoint just added its second country by launching in Denmark and is planning a rapid roll-out in the rest of Scandinavia and The Netherlands during this fall. An even larger expansion into the rest of Europe, beginning with Germany, will happen in 2019.

“To reach our goal of launching within most of Europe in 2019, we are currently talking to investors, and the plan is to bring one or two active investors onboard, in order for us to keep our momentum going” says Jimmi Meilstrup.

Reward Group is not in a rush however, explains Jimmi Meilstrup:

“The important thing for us is to find the right investors. We’re in all black numbers and have financed development ourselves so far, so we have time to wait for the right deal” says Jimmi Meilstrup.


Source: European Gaming Media

News

Microgaming makes its debut in the Czech Republic

Published

on

Microgaming makes its debut in the Czech RepublicReading Time: 2 minutes

 

Microgaming’s celebrated content has gone live in the Czech Republic, with a range of the leading software supplier’s most popular games now available through Tipsport, with more operators to follow in due course.

Microgaming’s entrance into the Czech Republic continues a well-executed strategy of expansion into key regulated markets around the world, following successful entries into Colombia, Bulgaria and Denmark in 2018, and Sweden at the beginning of the current year.

Devised specifically for the Czech Republic market, a tailored software solution will offer customers of Tipsport, one of the country’s leading operators, access to an extensive selection of titles from Microgaming’s innovative, diverse portfolio of premium casino games, with more content to be added in the near future.

“We are excited to be extending our offering into the regulated market of the Czech Republic. Tipsport are a major operator in the region, and a leader in the European sports betting industry as a whole. We are delighted to begin a partnership with them that will provide their customers with an expanding library of our best online slot gaming content.” – said Andrew Clucas, Chief Operating Officer at Microgaming.

“With the addition of Microgaming’s exceptional casino titles, we look forward to seeing players enjoy a wealth of thoroughly entertaining gaming experiences. Our partnership with Microgaming signals our commitment to diversifying our product offering, providing players in the Czech Republic with access to the largest and most diverse online gaming portfolio in the industry.” – concluded Jiří Švarc, Director of Online Casino at Tipsport.

 

For more information about the Czech market market make sure you don’t miss the 2019 edition of Prague Gaming Summit, which has the aim to give a quality report on the activity of the industry in the Czech Republic and neighboring countries such as Slovakia, Poland and a special DACH regional panel discussion.

 

About Microgaming:

Microgaming developed the first true online casino in 1994. It has been breaking records, breaking new ground and breaking its back in pursuit of original gaming ever since. Developer of thousands of unique, genre-defining casino, mobile, poker, bingo, land-based and multiplayer games, and a pioneer in virtual and wearable gaming, the software giant hosts the world’s largest progressive jackpot network. Its products include Live Dealer, Sportsbook, Business Solutions and Quickfire. Microgaming is an award winner. A millionaire maker. The father of player protection and responsible gaming. And through Microgaming PlayItForward, it is a pillar of its local community on the Isle of Man.

About Tipsport:

As the market leader, Tipsport is pushing the boundaries of sports betting, developing largest active online betting community in the region, with unique approach to its clients – encouraging them to share expertise, copy tickets and develop winning strategies. Established as a regional company in 1991 with just one branch, Tipsport quickly became an international holding company and the leading bookmaker in Central and Eastern Europe. With turnover of over EUR 2bln/year, the group currently employs more than 3,000 people at Tipsport and Chance in the Czech Republic and Tipsport in Slovakia. As the overwhelming majority of bets are placed online, the company’s main focus is technology. Thanks to its unique in-house solutions, Tipsport is now the No.1 sports betting operator in the Czech Republic and one of the major players in Europe. Recently, the company has firmly established itself also in the field of online casino games, now its fastest growing segment.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Microgaming makes its debut in the Czech Republic

Continue Reading

News

Bede Gaming set for Spanish expansion

Published

on

Bede Gaming set for Spanish expansionReading Time: 2 minutes

 

Provider is building on established market presence with fully-licensed and scalable platform

 

Bede Gaming, the award-winning supplier of software to the online gaming industry, is to kick-start 2019 with a concerted expansion in Spain.

The Bede platform is fully-licensed by the DGOJ, the Spanish gaming authority, and features a wide range of cutting-edge, proactive marketing tools alongside a portfolio of more than 3,000 games and two direct sportsbooks with Kambi and SBTech live on the platform.

Responsible gambling is central to the Bede platform, with deposit limits and automated flagging of players displaying signs of problem gambling behaviour setting it apart as the safest place to play.

Ross Haselhurst, Commercial Director, Bede Gaming, said: “Spain is a core target market for Bede as we look to capitalise on the significant commercial momentum of our platform. Spanish operator groups are well placed to take advantage of the transformative impact our vast range of high-quality content and powerful automated marketing tools can have, and we are enthused by the possibilities as we push further into the market.

“We are seeing more and more operators that are looking to expand their footprint but find themselves crippled by the resources required to service new markets while maintaining performance in their core markets. By offering a direct and single route into the Spanish market, we’re predicting significant growth for Bede and our partners in the months to come.”

The growth opportunity in the Spanish market is clear, with online GGR rising 30% year-on-year during Q3 2018 according to the DGOJ.

The provider’s technology is already live in the Spanish market with leading operator Enracha.

Bede has enjoyed a strong period of commercial growth, having been selected by the Ontario Lottery and Gaming Corporation in September 2018 to provide the lottery’s new enterprise-wide digital platform.

This agreement came alongside a series of recent content integrations with leading providers including Play’n GO and SBTech.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Bede Gaming set for Spanish expansion

Continue Reading

News

Relax Gaming signs with Max Win Gaming

Published

on

Relax Gaming signs with Max Win GamingReading Time: 1 minute

 

Agreement illustrates strength of Silver Bullet partner program

 

Relax Gaming, the new-breed content provider and distribution platform, has further enhanced the scope of its Silver Bullet partner program, striking a deal with Max Win Gaming.

Max Win Gaming will provide new and exclusive content, including the provision of two brand new titles in 2019.

The provider will also develop unique content for Relax Gaming as part of the agreement.

Daniel Eskola, CEO at Relax Gaming, said: “This agreement with Max Win Gaming is a great example of the positive market reception that our uniquely collaborative approach to studio partnerships is achieving.

“Max Win Gaming is an exciting new supplier with a strong history of proven delivery and we look forward to what it will deliver to the market.”

Martin Mitrovich, CEO at Max Win Gaming, said: “Relax Gaming’s commitment to open dialogue, clear route to market and commercial structure really appealed to us, along with access to an impressive level of regulatory expertise.

“We’re excited to join the Silver Bullet partner program and believe the fit for our forthcoming content will prove to be a highly success one.”

Relax Gaming is a new breed of supplier, offering fresh content and over 280 games. It has significantly grown its commercial footprint in recent months, agreeing numerous agreements with some of the industry’s most recognisable names.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming signs with Max Win Gaming

Continue Reading

Trending

%d bloggers like this: