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Reward Group launches gamified loyalty programme

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Reward Group launches gamified loyalty programmeReading Time: 2 minutes

 

New loyalty program uses gamification for crossplatform Casino engagement

 

With custom made content, including slots and daily competitions, the EkstraPoint loyalty platform is setting new standards for online gaming loyalty.

Danish based Reward Group, a company aimed at revolutionizing the online gaming industry with their gamified loyalty concept, just released the first version of their loyalty program, EkstraPoint, in Norway and Denmark.

“For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?” explains co-founder Kevin Mikkelsen, original founder and CEO of PokerChamps.com, one of the very first online pokersites, subsequently acquired by Betfair.

Gamified loyalty

Built on top of a range of social casino games, EkstraPoint offers 40 custom-made Slot Machines specifically created to generate leads and signups to the Ekstrapoint rewards program. Slot machines are customized with local content specific to each country and market.

“At the heart of the program lies the new concept of Gamified Loyalty Points. Players are challenged to earn points across several activities and events from SoMe activities, user submitted casino reviews, competitions, social casino games and most importantly from registering, depositing and playing on a wide range of real money casino brands” says Kevin Mikkelsen.

With more than a 70% participation rate on the weekly competitions, the idea of engaging users through gamification seems to be a winning formula.

EkstraPoint plan releases in rest Europe in 2019

EkstraPoint was released in Norway in the beginning of September and in the first month it has proven itself capable of reaching its business goals.

“Our model is already yielding good results in revenue and FTD (First Time Depositing player) conversion rates which have risen by more than 60% among the participating casinos in the first month since going live in Norway” explains Reward Group CEO and co-founder Jimmi Meilstrup.

EkstraPoint just added its second country by launching in Denmark and is planning a rapid roll-out in the rest of Scandinavia and The Netherlands during this fall. An even larger expansion into the rest of Europe, beginning with Germany, will happen in 2019.

“To reach our goal of launching within most of Europe in 2019, we are currently talking to investors, and the plan is to bring one or two active investors onboard, in order for us to keep our momentum going” says Jimmi Meilstrup.

Reward Group is not in a rush however, explains Jimmi Meilstrup:

“The important thing for us is to find the right investors. We’re in all black numbers and have financed development ourselves so far, so we have time to wait for the right deal” says Jimmi Meilstrup.


Source: European Gaming Media

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Yggdrasil agrees online casino content deal with Finland’s national gaming operator, Veikkaus

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Yggdrasil agrees online casino content deal with Finland’s national gaming operator VeikkausReading Time: 2 minutes

 

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has signed and finalised a deal with Finnish gaming operator Veikkaus to provide its high-quality casino games content.

Veikkaus is the largest and only regulated gambling operator in Finland, both offline and online, with a turnover of EUR 3.2 billion in 2017. The company is a member of World Lottery Association and has more than two million customers. Its gaming platform www.veikkaus.fi is Finland’s largest online casino, attracting around 700,000 players every week.

The operator will take Yggdrasil’s portfolio of innovative casino slot games including the latest releases Penguin City, Hanzo’s Dojo and Wolf Hunters. Veikkaus will also get access to BOOST®, Yggdrasil’s proprietary range of in-game promotional tools. This allows partner operators to instantly run promotions from within the game client.

Yggdrasil’s games will be in full compliance with Finnish regulatory requirements.

Fredrik Elmqvist, CEO, Yggdrasil, said:
“We are thrilled to join forces with such a professional and established business as Veikkaus and look forward to a long and mutually beneficial relationship.”

Jan Hagelberg, Vice President, Casino Games, Veikkaus, said:
“We are happy to join with Yggdrasil team to bring its unique and innovative games to our loyal players. Yggdrasil casino content is proven to perform well across regulated markets and we are confident our players will enjoy them on a regular basis.”

 

CHERRY IN BRIEF
Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se

VEIKKAUS IN BRIEF
Veikkaus is a company owned entirely by the Finnish State and one of the ten biggest companies in the country in terms of turnover and profit. Veikkaus’ games can be played in online casino, at thousands of points of sale all over Finland, in numerous game arcades and Casino Helsinki. Veikkaus.fi is one of Finland’s largest consumer online stores with up to 700,000 weekly players. Veikkaus has more than two million registered loyal customers, which is ca. 45 percent of adult Finns. The entire profit from Veikkaus games, ca. EUR 1.2 billion a year, are used for the benefit of people living in Finland. Veikkaus has thousands of beneficiaries all over Finland and employs ca. 2,000 professionals of the gambling and digital industries.


Source: European Gaming Media

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Artificial intelligence and digital signage are enhancing casino guest experience and security

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Artificial intelligence and digital signage are enhancing casino guest experience and securityReading Time: 2 minutes

 

VSBLTY, a leading retail software and technology company, is taking a major step to prove that the guest experience and security can both be enhanced at entertainment venues through ground-breaking software and analytics devices. A revolutionary multi-phased pilot program was recently introduced at Gun Lake Casino in Wayland, Mich.

According to VSBLTY Chief Executive Officer Jay Hutton, “The pilot integrates all aspects of our technology portfolio, using Proactive Digital Displays with our three software platforms, DataCaptor, VisionCaptor, and VSBLTY Vector.”

All VSBLTY software modules use advanced FacialAnalytics that gather identified audience measurement (age, gender, dwell time, and sentiment). This data analysis happens in real time, even in large crowds or in motion. “This software is designed to not only enhance the guest experience, but to create a virtual perimeter around the casino floor to analyze player behaviors, further gamify player engagement, all while augmenting security operations to make Gun Lake even safer,” said Hutton.

One breakthrough feature of  VSBLTY Vector is proprietary object recognition that identifies assault weapons and objects of interest that, if detected, can notify security. Hutton explained, “This is the advantage of AI and machine learning giving security and surveillance a new friend–the marketing department.”

According to Salvatore Semola, president and COO of Gun Lake Casino, “This advanced digital signage technology creates an exciting guest experience by keeping them more engaged, helping make them safer, and also aiding risk management on the casino floor. We are committed to being best-in-class gaming operators, offering  memorable and fun player experiences.”

Jan Talamo, Chief Creative Officer at VSBLTY, explained that with this program, Gun Lake Casino is expanding guest engagement by adding new interactive touchpoints. “Gun Lake is using marketing messages to keep guests informed of offers, including more ways to win, while providing management information from sentiment to security, all in one application,” he said. “Our VisionCaptor software allows marketers and casino operators to tailor messages delivered to the display depending on who is looking at them–all in real-time,” Talamo said.

“And this is only the beginning,” said Project Lead and VSBLTY COO Linda Rosanio, who projected that an augmented reality game that will attract guest participation is planned before year end. “It is designed to increase frequency of visitation by giving guests the opportunity to turn their smart phone into a game console. They can then play a scavenger hunt for prizes by walking through the casino collecting designated markers,” Rosanio said.

“This technology will be standard issue on casino floors in the future. It will change the way we view retail and rated play, insure us from visits from disassociated persons and create a better, safer and more engaged customer experience, and that’s what’s most important to Gun Lake,” said Semola.

 

Source: VSBLTY


Source: European Gaming Media

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Fortune Magazine Honors a Casino That Bet Big on Its Employees

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Fortune Magazine Honors a Casino That Bet Big on Its EmployeesReading Time: 2 minutes

 

Eureka Casino Resort – the only resort on the 100 Medium Workplaces list for 2018

 

In 2015, Eureka Casino Resort took a gamble that was rare for a casino company. The family-owned, Nevada-based company sold their business to their staff through an employee stock ownership plan (“ESOP”), making it one of only two employee-owned casinos in America. That gamble has paid off in many ways with the latest jackpot being inclusion on Fortune Magazine’s 2018 list of Top 100 Medium Workplaces in America.

Previously, the resort had been owned by the Lee family, who started the casino in 1997. When ownership was transferred to their employees, the family feel didn’t go away—instead, the family just got bigger.

It’s a move that’s helped the resort grow and thrive, as employee-owners have taken it upon themselves to see that the company lives up to is mission to improve and innovate every day. Employees at all levels are passionate about their investment, offering input on many decisions, from menu choices to paint colors and they deliver a unique level of care to each guest interaction.  “What brings us gratification is working to get better each day,” said Andre Carrier, the company’s COO.

Fortune Magazine compiles the list annually with their research partner, Great Place To Work, and examines businesses with employees between 100 and 999 for the Top 100 Medium Workplaces category.

Gregory T.H. Lee, Eureka’s Chairman and CEO is humbled by the company’s inclusion on the 2018 list. During an interview for a feature in Fortune, he stated, “The employees know that they’re a part of the Eureka family. We all share core values, we’re all investors, and we all define success in the same way.”

Lee continued, “By passing ownership to the men and women I grew the business with, I am assured we will both stay a family and be a strong and growing business for years to come.”

Carrier added, “The employee-owners of Eureka are honored to be included on a list with so many great companies.”  To see the full list, visit http://fortune.com/best-medium-workplaces/

 

About Eureka Casino Resort:
Eureka Casino Resort is an intimate, 214-room resort located in Mesquite, Nevada, 80 miles northeast of Las Vegas. The hotel boasts scenic views of Mesquite’s red topped mesas, newly renovated guest rooms and new resort pool and cabanas. The casino is designed for guest comfort and features slot and video poker machines; table games including blackjack, craps, roulette, and Mesquite’s only 24-hour poker room. The Eureka offers three full-service restaurants, Town Square Buffet, Mason Street Courtyard, and Mesquite’s top-rated restaurant, Gregory’s Mesquite Grill. Eureka specializes in meetings and golf groups. Additional information is available at: www.EurekaMesquite.com.

 

Source: Eureka Casino Resort


Source: European Gaming Media

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