Industry News
Red Knot flies in for a new take on sports betting and gaming PR From
Red Knot Communications, a new boutique PR and marketing agency, has been launched to breathe new life and innovative content into both B2B and B2C campaigns.
Kick-started by a senior team of media and industry specialists whose combined experience spans the overlapping domains of sports, betting and gaming – alongside broader backgrounds in multimedia entertainment, sponsorship and publishing – Red Knot is bringing a fresh approach to public relations and marketing solutions in a sometimes staid sector.
Red Knot’s range of services includes digital communications, design and PR, including crisis communications, brand development, ambassador management, tactical thinking and strategic global marketing campaigns.
The start-up’s idea was realised by Rich Thorp, former biz-dev director of FSB, and Camilla Wright, co-founder of influential media and entertainment brand Popbitch and regular contributor across digital, broadcast and print media. Red Knot already has an international scope, thanks to offices in London, Manila and Hong Kong, while its senior management team brings unrivalled cross-platform expertise, covering established and emerging markets in Europe, Asia, and North and South America.
Romilly Evans, former head of sports and betting content at IG Group, joins as content partner, having worked in PR and multimedia with companies as varied as The Telegraph, ITV Sport, talkSPORT, Bloomberg and The European Tour. Red Knot’s team is completed by Andy Clerkson, an expert in technology development and product strategy, who has overseen many companies’ successful transition from start-up to scale-up stage. Clerkson has spent three decades building global brands in media, sports betting and gaming, notably managing Maxim magazine at its height, founding Grand Parade and helping The Stars Group and FOX Sports set up FOX Bet in 2019.
This eclectic blend of backgrounds is unique in the industry, allowing Red Knot to draw from decades’ worth of experience working with some of the biggest names in media, while also standing at the intersection of the global growth that was accelerating across the betting and gaming worlds before the slowdown hit. Red Knot operates across channels and worldwide markets, enabling its clients to tell the story of their varied businesses to targeted audiences via exactly the right platform.
Camilla Wright, partner at Red Knot, said: “The gaming and sports betting industry across the world was facing unparalleled headwinds in 2020 even before the COVID-19 outbreak. Media, public opinion and regulatory challenges haven’t gone away, but brands will increasingly be judged on how they behave during these uncertain times. Red Knot can help you understand and respond to this evolving environment, helping you shape the way the world sees you – wherever you are and wherever you want to do business.”
Rich Thorp, partner at Red Knot, added:“PR and marketing have always been a logical extension of my business development background, so it’s great to assemble a team which is equally passionate about PR. Our sector has always been so resilient and innovative that we stand a better chance of quickly adapting to a new normal. As with any period of uncertainty, there are both challenges and unexpected opportunities, so the key is marshalling your resources to make your business as anti-fragile as possible. And Red Knot is perfectly placed to assist with both messaging and strategy, working as we do from a nimble, distributed model which already extends from East to West.”
Bragg is going to attend the SBC Summit North America taking place at the Meadowlands exposition center, New Jersey in May.
“See you in the Garden State to discuss how Bragg’s full-service suite of market leading iGaming content and technology solutions can be tailored to suit the demands of the U.S. market. Connect with members of the team to learn ways Bragg can accelerate your business with our technology, content and managed services solutions. Discover more about our award-winning Player Account Management (PAM), which is leading the way across the European market and in multiple regulated markets. Learn how our cutting-edge content aggregation RGS which already integrates a host of casino, sportsbook and lottery operators and is supported by our leading gamification product Fuze,” the Company said.
Participate in an insightful discussion
Join Bragg Group Director of Content Doug Fallon and fellow panelists at SBC Summit North America to discuss how game design can be leveraged to deliver profitable products in the iGaming industry.
Don’t miss this great panel discussion “Game Design 101: Launching a Profitable Product” taking place on iGaming Stage 3 at 16:00 on Wednesday, May 8.
DraftKings announced the appointment of Lori Kalani as Chief Responsible Gaming Officer reporting to DraftKings’ chief executive officer, Jason Robins. Kalani becomes DraftKings’ first Chief Responsible Gaming Officer committed to the continued elevation and integration of the company’s player safety and protection activities and initiatives across all facets of its platforms and player communities.
“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards,” Jason Robins, CEO and Co-Founder of DraftKings, said.
Leveraging a systems-based approach, DraftKings’ responsible gaming initiatives utilize, among other things, technology, employee training, evidence-based research, collaboration with third parties and advocacy groups, and comprehensive player education to promote responsible play across all platforms and all player communities, and to provide players with tools to help them manage their play responsibly.
“I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives. I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers,” said Lori Kalani.
Kalani’s extensive experience in consumer protection law and proven accomplishments in developing working relationships with regulators, attorneys general and other key stakeholders will enable her to effectively work alongside DraftKings’ Compliance team to further cultivate DraftKings’ dedication to best-in-class consumer safety and protection practices.
Kalani previously was a partner at the Cozen O’Connor law firm and Co-Chaired the State Attorneys General practice. Her extensive background spans diverse industries including gaming, social media, telecommunications, hospitality and healthcare. Kalani’s nuanced understanding of regulatory environments and her expertise in representing clients in industry-shaping challenges that intersected law, politics, and policy make her the ideal leader to advance DraftKings’ responsible gaming initiatives.
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
The post Kindred’s Share of Revenue from High-risk Players Shows Slight Increase appeared first on European Gaming Industry News.
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