The Summer Olympic Games kick off today, bringing profitable opportunities for sports betting operators during the typically quiet post-UEFA Euro period. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares valuable tips and strategies to help operators maximise their benefits during this major sporting event.

This year, the opening ceremony takes place outside traditional stadiums. The grand start of the 2024 Summer Olympic Games occurs on the Seine River, with 10,500 athletes from 206 countries floating down the river on boats. A notable feature of this year’s event that can attract a new audience is the debut of breaking (breakdancing) as a new competitive sport.

Targeting Specific Audiences

Operators have numerous opportunities for the Olympics beyond popular sports like football, basketball, and tennis. Athletes will compete in 45 disciplines, offering a strategy to attract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand. 

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Geo-targeting is another approach. By allowing players to bet on their compatriots, operators can engage old and new bettors without causing adverse reactions.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, shares: “The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to re-engage ‘dormant’ players who typically ‘awaken’ for major football events like the FIFA World Cup and UEFA Euro.”

Diversifying Risks

The project’s stability increases with more sports bettors familiar with different sports. Therefore, operators are encouraged to aim to familiarise players with as many sports as possible. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner up to 40% of wagers, with swimming, archery, gymnastics, and track and field also drawing attention.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.”

Reactivating Inactive Players

Events featuring national teams provide an excellent opportunity to reactivate inactive players through various marketing tools. The simplest method is launching an email newsletter. The SOFTSWISS Sportsbook team advises its partners to create country-specific offers with bonuses for bets on their national team.

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Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “It’s important to consider the casino and sportsbook as one iGaming project. This strategy can easily be applied to reactivating former casino players.”

Earlier this year, SOFTSWISS introduced the Sportsbook Budget Calculator. This tool includes winning practices for launching a sportsbook, and the ready-to-use P&L calculator assists with budgeting.

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has released its new star title, Super Wild Fruits. This classic slot game has 100 paylines and is bursting with colourful fruit, including grapes, watermelons, plums, oranges, lemons and cherries. An uplifting soundtrack puts the finishing touches on a truly enjoyable title. The stars of the show are the Number 7 Wild and the Star Scatter – both of which bring tasty rewards.

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PG Soft, a world-class digital mobile games company, is welcoming the summer in with its latest video slot, Shark Hunter. The video slot is a 5×6 layout and features Hunter and Shark symbols that are instrumental to wins. During any round, should there be one or more winning combinations, a Shark symbol is added to the reels, valued between 1x and 50x.

The team at Slotsjudge has spent months conceptualising, developing and testing a virtual slot game that can be played within ChatGPT. The premise of the game is super simple. Players start with 1000 coins which they can use on the Slotsjudge Virtual Slot Game. Each spin costs 100 coins.

Evoplay offers jackpot prizes across two different bonus games in its brand-new release Young Wolf Song. Set in the depths of the wilderness, this 5×3 reel slot showcases a host of mountain wildlife as its symbols including foxes, raccoons, moose, and owls. These are accompanied by a howling wolf wild which can substitute all other symbols on the board to help form matching combinations.

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Nolimit City is diving headfirst into a post-nuclear wasteland with their latest explosive release, Apocalypse Super xNudge®. This isn’t your average end-of-the-world scenario; we’re talking crazed mutants, mind-bending mechanics, and enough adrenaline-pumping action to make a cockroach think twice about surviving.

Welcome to the electrifying world of Dragon Fire, a blazing new fantasy-themed slot, now available at CryptoSlots, the exclusive crypto-only casino. Get in on the action with an 88% introductory bonus until July 31st. Dragon Fire features powerful dragon creatures that dominate the skies, setting the reels ablaze with fiery wins in a 3×3 Mega Matrix game. This game offers 9 paylines that pay in both directions, along with Colossal Reels, Mystery wins, and Pick Me bonuses.

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Everygame Casino’s new Escape the North slot takes players on a mythical adventure in the land of ancient Norse warriors. This epic new slot game from SpinLogic has Multiplier Sticky Wilds, a Bonus Bet feature and a Buy Bet feature. Escape the North’s Scatter symbol is a Snake and can trigger ten free games.

Inspired Entertainment is thrilled to announce the release of Big Big Fishing Fortune™, an exciting expansion of the popular ‘Big Fishing Fortune™’ slot game. Building on the success of its predecessor, Big Big Fishing Fortune introduces innovative features that elevate the gaming experience. With each spin, players now have a chance for a hook to appear, lifting a reel and revealing bonus symbols, increasing the player’s chance of securing the bonus round.

”Siegfried der Drachentöter” (Siegfried the Dragon Slayer) launched this week, a 5×3 slot with 20 paylines and a tribute to the dragon killing hero of the saga. The game features the titular Siegfried, along with his nemesis the dragon – which acts as a wild in the base game, and an expanding wild in the free spin rounds. Other symbols closely tied to the story can be found in the game too – as well as the handsome hero, there is the Linden Leaf, Potion of Forgetting, and of course the sword that slew the beast!

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Belatra Games, the specialist online slots developer, is making noise with its wonderful new release, Wolf Thunder. Players are transported to the open US plains to immerse themselves in nature alongside lynxes, eagles, bears, and, of course, the game’s main attraction – the white wolf. This represents the Wild symbol replacing symbols and covering two reel positions. If only part of the symbol lands, the reel automatically nudges to complete it.

Relax Gaming, has launched its latest smash-hit, the vibrant and atmospheric scatter pays release, Atlantis Crush. This 5×5 feature-rich title offers a whole host of ways to win as players work their way towards the impressive max win of 10,000x with the help of unlimited multipliers. Nine different block symbols appear above the main reels during base gameplay which can activate various effects when triggered by wins below.

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Blueprint Gaming takes players on an unforgettable journey into space with Adult Swim’s notorious partners in crime via its latest release Rick and Morty™ Strike Back, delivering a galaxy of immersive bonus games and exciting modifiers. Paying tribute to the animated sci-fi sitcom, the cartoon’s iconic characters lead the way on the six-reel matrix as players seek to acquire the Cash Collect and Scatter symbols which grant access to a choice of two bonus games, whilst also posing the possibility of unlocking a further two once both features have been played.

Playson, is delivering players a high voltage gaming experience in its latest release Supercharged Clovers: Hold and Win. Taking place on an electrified 3×5 grid where classic fruit symbols and varied golden clovers fill up the reels with a variety of lightning effects, the title’s gameplay sparks appealing payouts and high-frequency bonus features.

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For those who love their slot games filled with mysticism, magic, and a touch of the supernatural, Elysium Studios – Powered by Swintt – has delivered a winner this month with the brand-new fantasy-themed release, Fox Tale. Inspired by the Shinto Inari shrines of Japan and starring the mischievous spirit, Kitsune, Fox Tale sets players on a spellbinding journey through religion and folklore as they explore an enchanted forest in search of expanding wilds, free spins, Torii gates and maximum wins of 2165x their stake.

Draw your virtual swords as Stakelogic transports you back to the 12th Century Crusades, to defend your kingdom in Emperor’s Champion. Players are tasked with protecting the emperor and proving their worth on the reels, with prizes of up to 12,500x your stake and a plethora of exciting bonus features up for grabs.

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iGATE, a high-end white label software provider that specialises in developing casino & sportsbook brands revealed its boutique solutions at iGB Live! Amsterdam 2024 with resounding success.

The prestigious industry conference, which brought together 12,000+ iGaming affiliates, operators and providers, concluded after an eventful few days. The iGATE team demonstrated its high-end white-label solutions and expanded its network of key partners.

The company’s stand at the event showcased its B2B iGaming solutions to guests and shared key insights into launching and maintaining online casinos. The team revealed its ready-to-go casino and sportsbook integrations, outlined the company’s boutique philosophy and discussed the comprehensive managed services clients can access.

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iGATE’s leadership team, John Foster, Managing Director, Styliana Kalogreadou, Head of B2B, and Serge Pshenichnykh, Regional Head of Sales, met with many guests and were proud to highlight the company’s growth and outline its ambitious plans going forward.

John Foster, Managing Director of iGATE, commented, “iGB Live! Amsterdam was an exciting opportunity for iGATE to take advantage of the positive momentum after ICE London and increase our presence in the industry. We met our existing partners and a host of potential future partners to showcase our product offerings and allow us to strengthen our value propositions to become the top-choice premier white-label solutions company.”

What sets iGATE apart is its boutique approach, in which the team utilizes its top-notch art and design expertise to tailor its solutions depending on the client’s needs. The company also shared successful case studies where it implemented its acquisition strategies, customer management systems and integrated payment solutions.

iGATE’s participation at iGB Live! Amsterdam marks the beginning of the company’s ambitious growth plans, which include networking and signing key strategic partnerships. The team’s schedules are packed as they aim to end 2024 by attending significant events, such as the Sigma East Europe Summit and SBC Summit Lisbon.