Africa
Pronet Gaming enlists Mark Schmidt to spearhead African expansion
Pronet Gaming has recruited Mark Schmidt as Director of Sales for Africa as it looks to accelerate growth across the region with its fully-customisable sportsbook, casino and omni – channel platform.
Schmidt, who has more than 11 years’ experience in the continent’s sports betting industry having held senior roles with leading regional B2C and B2B brands, will spearhead business development in the African region as Pronet Gaming look to accelerate their expansion into emerging markets.
Bringing a thorough understanding of the local market requirements and operating conditions, Schmidt joins Pronet Gaming from IMG Arena. In his role as Business Development Manager for MEA there he signed some of the region’s top tier names over the last three and a half years.
His CV also includes a stint as Sportsbook Manager for Hollywood Bets, which he held for four years. He was then appointed as Sales Manager for Betradar, playing an incremental role in the company’s regional growth.
Having sharpened its focus on emerging markets, Pronet Gaming has significantly extended its reach into Africa in recent months, signing several high-profile deals with major sportsbook and casino brands.
Mark Schmidt said: “Pronet Gaming is quickly making a name for itself across Africa with a local approach to doing business and products that meet the nuanced needs of individual markets. It is an exciting time to join the company as a result and I look forward to being a part of the next phase of its journey.
Bobby Longhurst, Chief Commercial Officer, said: “Given our fast-growing presence in Africa it’s fantastic to now have Mark at the helm of our regional expansion to bring in new commercial opportunities.
“Having people on the ground is extremely important in these markets and with his track record of growing businesses in the region I’m confident he’ll play an incremental part in our future.”
Colin McDonagh, Chief Sales Officer at Pronet Gaming, added: “I am delighted to have Mark as our new Director of Sales for Africa and am in no doubt that he will take us to the next level of success in the region.
“He brings with him a wealth of local industry expertise and has built up a reputable profile over the last 10 years in the industry through his professional, consultative and trustworthy approach to partnerships.”
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
The post NE Group powers 888bets launch in Angola appeared first on European Gaming Industry News.
Africa
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
BMM Testlabs (BMM; or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that it has been approved to provide compliance testing, inspections, and certification services for the African countries of Botswana and Nigeria.
The Botswana Gambling Authority and the National Lottery Regulatory Commission in Nigeria, the official gaming regulatory bodies in those states, granted BMM licenses for the land-based and digital gaming markets in the two African countries.
BMM, which opened its office in South Africa in October 2004, is now able to provide comprehensive compliance testing and inspection services for most regulated markets across Africa.
BMM`s Senior Vice President, Africa, Zeena Rossouw said, We are honored that the gaming authorities in Botswana and Nigeria have demonstrated their trust in BMM to license us for product testing and certification. As regulation gains momentum across the continent, the African gaming market offers even more promise for BMM. With a focus on safeguarding the African gaming industry and all its stakeholders, BMM looks forward to working with suppliers and operators to accelerate the deployment of new technologies and products.
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