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Africa

Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

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Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.

Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.

The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.

Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”

FY 2024 Revenue Growth & Investor Outlook

Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.

Key Market Potential & Strategic Expansion

According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.

A Strategic Milestone in Meridianbet’s African Growth

With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.

The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.

AI-Powered Innovation & Market Expansion

As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.

The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.

Africa

ALA Hosted Seminar on Artificial Intelligence and Cybersecurity

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The African Lotteries Association (ALA) has convened two major gatherings in Abidjan from June 23 to 25, 2025, bringing together Directors General of African lotteries and their delegations for a pivotal week of dialogue, training and strategic alignment.

On June 24, ALA hosted a high-level seminar at the Azalaï Hotel in Marcory, themed “Artificial Intelligence and Cybersecurity.” This timely session explored the evolving role of AI in the gaming and lottery industries, while spotlighting strategies to combat rising cybersecurity threats. Leaders from across the continent shared insights on innovation, operational efficiency and risk mitigation in an increasingly digital landscape.

The seminar was opened by Mr. Doumbia Fassery, Vice President of ALA and Director General of PMU Mali, representing Mr. Dramane Coulibaly, President of ALA and Director General of LONACI. The event also saw strong participation from ALA member executives, including Mr. Abdoulkarim Ouattara, Deputy Director General of LONACI, along with members of the ALA Board of Directors.

The week’s activities culminated on June 25 with ALA’s Annual General Assembly—also at the Azalaï Hotel—where members reviewed key achievements, adopted new resolutions and strengthen inter-member collaboration to advance the Association’s mission across the continent.

The post ALA Hosted Seminar on Artificial Intelligence and Cybersecurity appeared first on European Gaming Industry News.

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Play’n GO takes games portfolio live with the Goldrush Group in South Africa

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Play’n GO, the world’s leading casino entertainment provider, has today announced that its market leading portfolio of games are now available with the Goldrush group brands in South Africa.

The news underlines the strength of Play’n GO’s position in the burgeoning African iGaming market and will see Goldrush’s players enjoy such global hits as Book of Dead, Fire Joker and Rise of Olympus 100.

Already known for its acclaimed content across the world, the new partnership that covers both the Goldrush and Gbets brand signals Play’n GO intent on being a major force on the African continent.

The Goldrush Group is one of the more storied names in gaming in South Africa, with more than 20 years of heritage in the brand that now includes iGaming and a large retail presence.

James Baxandall, Head of Regional Sales Africa for Play’n GO, said: “The Goldrush Group have been a first-class operator for many years and I’m really excited to bring our game portfolio to their players. I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base. This is a partnership that I expect to grow for many years to come.”

Peter Amblianities, Head of Marketing at Goldrush Group, added: “Goldrush is excited to partner with yet another world class gaming provider in Play’n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za. Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO.”

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New Governing Board of the Gaming Commission of Ghana Sworn in

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The Minister of the Interior, Hon. Muntaka Mubarak Mohammed, has charged the newly inaugurated Governing Board of the Gaming Commission of Ghana to work diligently to promote responsible gaming, curb underage participation and address the growing menace of illegal gaming operators, particularly in mining communities.

Speaking at the swearing-in ceremony of the 11-member Board at the Ministry’s Boardroom, the Hon. Muntaka reiterated the critical oversight role of the Board and urged its members to elevate the Commission’s performance to sub-regional excellence.

“Your appointment by His Excellency President John Dramani Mahama is a clear indication of the trust and confidence he has reposed in your ability to deliver on your mandate. You have a duty to help position the Gaming Commission of Ghana as the leading gaming regulator in sub-Saharan Africa,” the Minister stated.

He commended the Commission’s current leadership for the strides made in strengthening corporate governance and initiating key regulatory reforms.

“Noteworthy among these efforts are plans to construct an ultra-modern Head Office in Accra. From just three offices in Kasoa, Kumasi, and Tamale in 2016, the Commission has now expanded to Swedru, Ho, Ashanti Bekwai, and Sefwi Wiawso, with further plans to open new offices in Tarkwa, Koforidua, and Bolgatanga.”

The Minister also lauded the Commission’s commitment to staff development and public education, citing the recently concluded Purple Month campaign in May 2025 as a significant achievement.

“I am particularly pleased with the success of the maiden ‘Purple Month’ initiative, which engaged over 1500 young people from the University of Professional Studies, Accra (UPSA) and Accra Technical University (ATU) on the risks of gaming addiction and its connection to mental health. This effort received strong support from Members of Parliament, Hon. Dr. Zanetor Agyemang-Rawlings (Korle Klottey) and Hon. John Dumelo (Ayawaso West Wuogon), as well as active participation from gaming operators across media platforms and campus events,” he said.

Accepting the mandate on behalf of the Board, the newly appointed Chairman, Mr. James Enu, Esq., who also serves as the Member of Parliament for Tema West, expressed gratitude to the President and the Minister for the opportunity to serve.

“We are grateful for the confidence reposed in us and assure you of our unwavering commitment to deliver on our responsibilities. We will work closely with the Games Commissioner and all key stakeholders to promote a vibrant and well-regulated gaming industry. It is encouraging that the Minister emphasized not just revenue generation, but also responsible gaming. As a Board, we intend to prioritize the development of policies that tackle irresponsible gaming practices,” Mr. Enu said.

He added that the 24-hour nature of gaming aligned perfectly with the President’s vision for a 24-hour economy.

“Gaming is a 24-hour activity, and that fits seamlessly into His Excellency’s 24-hour economy agenda. We are excited to play our part in supporting that vision,” he concluded.

Members of the new Governing Board include: Chairperson – Mr. James Enu, Esq. (MP, Tema West) and Members – Mr. Emmanuel Siisi Quainoo (Ag. Gaming Commissioner), Dr. Renee Aku Sitsofe Morhe (President’s Nominee), Dr. Bandim Lamangin Abed-Nego (MP, Bunkpurugu & President’s Nominee), Mr. Sedem Kweku Afenyo (MP, Amasaman & President’s Nominee), Prof. Kobby Mensah (Ministry of Tourism), Mr. Solomon Tetteh Mensah (Ministry of the Interior), ACP Dr. Dinam Kwasi Wisdom Zoiku (Ghana Police Service), Mr. Dela Kemevor (Ministry of Local Government & Rural Development), Mrs. Rosemary Nana Pokuaa Addo Parker (Ghana Revenue Authority).

The post New Governing Board of the Gaming Commission of Ghana Sworn in appeared first on European Gaming Industry News.

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