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Luxury Trip to Las Vegas as Tournament Prize: SOFTSWISS Adds New Rewards Opportunities for Its Game Aggregator
SOFTSWISS, a leading tech supplier for iGaming brands, is enhancing its Tournament Tool within the Game Aggregator by going beyond traditional cash prizes. Now, iGaming brands using the Tournament Tool can offer a variety of rewards, including free spins and any non-monetary prizes such as luxury cars, trips to Las Vegas, mobile devices, branded merchandise, and more.
As the entertainment world grows increasingly complex, online casinos continuously seek innovative mechanics and features to engage and retain players. According to SOFTSWISS, its Tournament Tool contributes to a 22% increase in average daily bets per user. More than twenty tournaments are held each month using this tool, demonstrating operators’ interest in this mechanic as it drives higher GGR and Bet Count.
With the new feature, operators can create advanced tournaments that target specific player categories or appeal to a broader audience. Since player behaviour and preferences are influenced by various factors and vary across player segments, it is essential to apply tailored reward strategies.
Operators can create customised tournaments for different groups of players, like VIP players, by offering prizes that match their interests and the theme of the event. For example, they could host a summer tournament where the top prize is a luxury cabriolet.
At the same time, players with smaller stakes can be offered tournaments with rewards like free spins or branded merchandise.
Any tournament can now combine various types of prizes – cash, free spins, and non-monetary rewards – providing casinos with extensive opportunities to run customised and engaging campaigns.
Creating tournaments with combined and non-monetary prizes is as simple and quick as setting up a tournament with cash prizes. All configurations are managed through the Tournament Tool’s back office. Participating players will see all relevant information, including available prizes and leaderboards, displayed in the casino’s interface.
“We have recently reached the milestone of 23,500 games in our portfolio, making the SOFTSWISS Game Aggregator the largest content hub on the market. We are now more committed than ever to offering our clients a growing range of engagement tools, enabling them to utilise our vast game selection most effectively,” says Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator. “Our approach is always research and data-driven, and we recognise that different player groups require distinct mechanics, rewards, and strategies. That’s why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customised engagement campaigns. Adding non-monetary prizes to the tournaments is one of these steps.”
Recently, Crash games and Live games became available through the SOFTSWISS Game Aggregator’s Tournament Tool. With these capabilities, operators now have many tools to find the best combinations for player engagement, increasing average bet amounts and boosting player loyalty.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post Luxury Trip to Las Vegas as Tournament Prize: SOFTSWISS Adds New Rewards Opportunities for Its Game Aggregator appeared first on European Gaming Industry News.
Las Vegas
Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.
The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.
The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.
The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.
William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting
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Ariadna CBDO Gipsy MBA
From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.
N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels – and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!
Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.
Partnership Background
Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.
Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”
Formula for Growth
Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.
Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”
N1 Puzzle Promo: Experience and Top Products to Scale
Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:
- PPC & ASO – 1 puzzle piece for every 40 FTD
- FB & other* – 1 puzzle piece for every 100 FTD
*Social media, SMS, Email, UAC, In-app
Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”
Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA.
If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?
The post From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo appeared first on Gaming and Gambling Industry in the Americas.
FIRST
FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.
As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
- This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
The post FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth appeared first on Gaming and Gambling Industry in the Americas.
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