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BETBY GAMES UNVEILS MAJOR CONTENT UPDATE

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12 months ago

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New Games, Modes, and Tournaments Will Further Enhance Esports Experience

[4th July, 2024] BETBY, a premium sports betting supplier, has rolled out a major content update of its Betby Games’ esports feed that promises to elevate the betting experience for its partner network. This update includes the launch of a new game, a new game mode, new leagues and tournaments, and expanded market offerings for existing games.

New eShooting Game: With the introduction of Counter-Strike AI, Betby Games will now feature 9 e-sim game titles. This latest title will provide players with fresh and exhilarating gaming experience, combining cutting-edge graphics, with in-depth market betting options. The game, which is focused on the esports audience and which perfectly complements any esports lineup, has involved the development and training of the bots independently. To further heighten the betting experience, the game includes a very wide selection of betting markets, ranging from round wins and total kills to bomb plants and victory methods. This new game will boost the betting content by approximately 3000 events per month.

New Game Mode for eSoccer: The introduction of a new game mode in the form of Futsal in its eSoccer content is set to deliver a fast-paced, high-energy version of FIFA, emphasizing skill and agility. This game mode, which will deliver an additional 4000 events per month features the best Brazilian futsal teams, delivering a fast-paced and dynamic user experience based on continuous attacks and frequent goals.

New Tournament for eCricket: In a significant update for cricket aficionados, Betby Games will also be introducing the British, Sri Lankan and Bangladesh Championships for eCricket. These content for these championships will be featured around the clock in a special 5-over mod, with the total number of events amounting to over 7000 per month.

Expanded Markets for FIFA: Recognizing the importance of improving the number and quality of offered markets, the content update has also focused on creating the perfect football model for the FIFA eSoccer product. To further enhance the betting experience, Betby Games has added over 15 new markets for FIFA, ranging from the exact number of goals and correct score to various combo markets. These markets provide players with a broader range of betting options, increasing the excitement and strategic depth of the game.

New eBasketball Tournaments: This major update has also affected Betby Games’ eBasketball offering, which now features regional leagues for Spain, Turkey, France, and several other regions. The 7 new tournaments will see the addition of over 10000 monthly events.

New eTennis Tournaments: Tennis enthusiasts will be delighted with the addition of new eTennis tournaments set at the Roland Garros and Wimbledon venues. These tournaments, which will  allow players to engage themselves with what are considered as two of the sport’s most famous tournaments, will see the addition of around 4000 events per month.

Kirill Nekrasov, Head of Betby Games, said: “We are continuously striving to innovate and improve our offerings to provide the best possible esports experience for our partners and their players. This major content update reflects our commitment to excellence and our passion for the esports sector. By introducing new games like Counter-Strike AI, expanding FIFA with the Futsal mode and adding new markets, and launching exciting tournaments for eCricket and eBasketball, we aim to enhance the gaming experience for the end players. We believe these additions will not only enrich our esports portfolio but also drive the satisfaction among our partners and elevate the overall engagement of their player base.”

To find out more about Betby, visit: https://betby.com/

The post BETBY GAMES UNVEILS MAJOR CONTENT UPDATE appeared first on European Gaming Industry News.

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Creatopy

Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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3 hours ago

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June 24, 2025

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  • Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
  • iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
  • Superbet is the latest company to adopt this new feature
  • Initial Live Data release also popular among travel, finance, retail and entertainment sectors
  • This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.
An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.
Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.
The new solution offers several key advantages for advertisers, including:
  • Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
  • Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
  • Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.
While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.
Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”
The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.
With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.
Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.
Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 16-22

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3 hours ago

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June 24, 2025

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company. Great Place To Work is the global authority on workplace culture, employee experience and leadership behaviours proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.

The Michigan Gaming Control Board has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code. The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices and have no legal recourse in case of disputes.

ZOOT, a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions. ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments.

Partnerships

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport. Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalisation, recommendations, gamification, quick bets, player engagement features and more. Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot.

International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018. In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.

The post Gaming Americas Weekly Roundup – June 16-22 appeared first on European Gaming Industry News.

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Africa

pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association

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5 hours ago

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June 24, 2025

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Partnership with the leading global monitoring body reinforces pawaTech’s efforts to combat betting corruption

pawaTech, a leading sportsbook provider in Africa that licenses the betPawa brand, which is available in 17 African countries, has joined the International Betting Integrity Association (IBIA). The partnership will see betting integrity data from pawaTech’s sportsbook trading operations contribute to IBIA’s global monitoring and alert network, which tracks over $300 billion in annual betting turnover across more than 140 brands. The move reinforces pawaTech’s commitment to responsible betting, fraud prevention and safeguarding sports betting integrity across Africa.

Juri Sidorenko, CEO of pawaTech said: “Joining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa.”

Khalid Ali, CEO of IBIA, said: “We are thrilled to welcome pawaTech to IBIA. The company’s unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.

 

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