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Playbook Fusion appoints Jason Bradbury as CPO

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Playbook Fusion, the pioneering new studio spearheaded by Steve Rogers that combines the worlds of betting and video gaming, today announces that Jason Bradbury will join its executive team as Chief Product Officer with immediate effect.

Bradbury has over a decade of impressive experience in the gambling industry, with time spent at operator and supplier powerhouses including Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn. As Chief Product Officer he will play a key part in delivering Playbook Fusion’s ambitious product roadmap.

Bradbury’s remit will involve designing and overseeing development of a new genre of content that will help to operators offer a more engaging and persistent betting experience to their player base, especially those who already enjoy virtual sports, fantasy sports and sports management titles with each game offering a deeper, more involved experience than current content in the market.

Playbook Fusion’s first game will be a football title, which will launch in early 2025 and be followed by games featuring other popular sports including cricket and basketball.

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Steve Rogers, Founder and CEO of Playbook Fusion, said: “Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry and his experience in launching products in the regulated betting markets is vital to our ambitious plans. Combining that experience with that of our Executive Creative Advisor, Santiago Jaramillo, from the video games industry is going to develop some very unique concepts, particularly around gamification and persistence within our games.

“He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionise the industry.”

Jason Bradbury, Chief Product Officer at Playbook Fusion, added: “I’m delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players.

“Our content will have mass market appeal to existing player bases, but it will absolutely help operators to engage with harder to reach Millennial and Gen Z audiences as well as the next generation of players. This is a game-changing concept and I’m genuinely excited to join the team.”

The post Playbook Fusion appoints Jason Bradbury as CPO appeared first on European Gaming Industry News.

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BONUS ENGINE

Slott: New Trusted Player in the World of Modern Casinos

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In 2024, an innovative product joined the world of online gambling: the Slott platform. Slott is more than just another casino — it’s a fully-fledged gaming platform with its bonus engine and unique solutions that have been proven in practice. Slott was designed to offer superb gameplay and best-in-class user-centricity emphasising social interaction, community development, and a system of motivation through regular performance rewards, which guarantees continuous player involvement in the process.

The creators of Slott have set an ambitious goal: to become the leading global online casino. Slott’s mission is to revolutionise the world of online gambling by introducing a unique online gambling platform that includes seamless deposit mechanisms that uphold security and transparency. The platform provides an exciting and secure gaming environment.

Slott is now available on both desktops and mobile devices, allowing users to enjoy games wherever and whenever they want. The platform has been developed by a highly qualified and experienced team of product designers and developers to deliver its players a truly unique experience.

Slott plans to significantly expand the product variety by the end of the year; the platform expects to feature 10,000 games and cooperate with 200 providers. In addition, a sportsbook will become available, while unique in-house developed games are already available to users!

Slott started working with fiat currencies in Q2 of 2024 and has already added support for cryptocurrencies. The platform will offer betting options for gaming and casino, regular promotions and a VIP program.

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Slott is not a startup but the result of years of experience in launching casinos and developing igaming products that have been successfully operating worldwide, including in Europe, Asia, and Latin America, for many years. Slott’s creators bring their combined experience to the project, thus ensuring the reliability and prospects of the new platform.

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Latest News

Slott: New Trusted Player in the World of Modern Casinos

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Reading Time: < 1 minute

In 2024, an innovative product joined the world of online gambling: the Slott platform. Slott is more than just another casino — it’s a fully-fledged gaming platform with its bonus engine and unique solutions that have been proven in practice. Slott was designed to offer superb gameplay and best-in-class user-centricity emphasising social interaction, community development, and a system of motivation through regular performance rewards, which guarantees continuous player involvement in the process.

 The creators of Slott have set an ambitious goal: to become the leading global online casino. Slott’s mission is to revolutionise the world of online gambling by introducing a unique online gambling platform that includes seamless deposit mechanisms that uphold security and transparency. The platform provides an exciting and secure gaming environment.

Slott is now available on both desktops and mobile devices, allowing users to enjoy games wherever and whenever they want. The platform has been developed by a highly qualified and experienced team of product designers and developers to deliver its players a truly unique experience.

Slott plans to significantly expand the product variety by the end of the year; the platform expects to feature 10,000 games and cooperate with 200 providers. In addition, a sportsbook will become available, while unique in-house developed games are already available to users!

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Slott started working with fiat currencies in Q2 of 2024 and has already added support for cryptocurrencies. The platform will offer betting options for gaming and casino, regular promotions and a VIP program.

Slott is not a startup but the result of years of experience in launching casinos and developing igaming products that have been successfully operating worldwide, including in Europe, Asia, and Latin America, for many years. Slott’s creators bring their combined experience to the project, thus ensuring the reliability and prospects of the new platform.

The post Slott: New Trusted Player in the World of Modern Casinos appeared first on European Gaming Industry News.

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Industry Awards

IGT CEO Global Lottery Renato Ascoli Inducted into Lottery Industry Hall of Fame

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International Game Technology PLC announced that Renato Ascoli, IGT CEO Global Lottery, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2024. Ascoli will be honored later this year at an event hosted by the Public Gaming Research Institute (PGRI) in conjunction with the World Lottery Summit in Paris.

“With nearly 20 years of experience serving in high-level positions in the lottery and gaming industries, Renato Ascoli is an accomplished senior executive whose leadership has been paramount in driving new business and innovation. Renato has a keen ability to identify and realize business growth opportunities, and his contributions will benefit the lottery industry for years to come. IGT congratulates Renato on his well-deserved induction into this year’s Lottery Industry Hall of Fame,” Vince Sadusky, CEO of IGT, said.

“I am incredibly honored to be inducted into the Lottery Industry Hall of Fame’s Class of 2024. Working in the lottery industry with many great leaders and innovators has been an absolute privilege. The future of the lottery industry is bright, and I look forward to helping our customers propel the modernization of lottery worldwide while continuing to generate funds for philanthropic causes,” said Ascoli.

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In his current role, Ascoli is responsible for global lottery and iLottery sales and operations, product and sales development, and technology and support for IGT’s 90-plus lottery customers worldwide. Since the merger of GTECH and IGT in 2015, Ascoli has successfully led both the Global Lottery and Global Gaming business units for the Company. Some of the key achievements within his tenure have been launching sports betting with the Rhode Island Lottery, partnering with the Mississippi Lottery to initiate operations, deploying lottery terminals in Walmart retail stores, and rolling out IGT’s proprietary Cash Pop draw game, which is now live in over 15 jurisdictions.

Ascoli previously served as General Manager of GTECH S.p.A. (formerly known as Lottomatica Group S.p.A. and Lottomatica S.p.A.) and President of GTECH Products and Services, where he was responsible for overseeing the design, development, and delivery of state-of-the-art platforms, products, and services. Renato had also served as Head of Italian Operations in which he was responsible for the strategic direction and operations of the Company’s Italian businesses.

During his tenure leading Lottomatica, one of the largest lotteries in the world, Ascoli sustained the launch of the Gratta e Vinci (Scratch & Win) instant ticket brand in Italy. Additionally, he was instrumental in gaining the exclusive Lotto concession in Italy with a consortium led by IGT, Lottoitalia S.r.l. The Italian Lotto, and its associated games 10eLotto and MillionDAY, which are among the most popular and successful games in Italy.

The Lottery Industry Hall of Fame was founded by PGRI in 2005 as a means of honoring those who have done the most to make the lottery industry the great success that it is today. Membership is reserved for lottery professionals who have promoted excellence and integrity throughout their careers. Each year, former inductees nominate and vote on the final recipients.

The post IGT CEO Global Lottery Renato Ascoli Inducted into Lottery Industry Hall of Fame appeared first on European Gaming Industry News.

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