

Industry Awards
Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year
Rootz continues on an unstoppable trajectory, securing the title of Best Online Casino Operator of the Year in the coveted Malta iGaming Excellence Awards (MiGEA) 2024. The awards ceremony, which took place at The Hilton, St Julian’s, Malta, saw Rootz joining industry leaders on the podium once again, underpinning the company’s mission to become one of the world’s leading provider of entertainment experiences.
Rootz was nominated in four categories, including Best Workplace of the Year, Best Employer Brand of the Year, Best Online Casino Operator of the Year, and Best Gaming Company of the Year, demonstrating its versatility as an online gaming all-rounder and a great place to work.
Hitting all the right notes
Earlier in 2024, Rootz not only celebrated five years of offering world-class products and services but also picked up the accolade of Mobile Operator of the Year at the International Gaming Awards in February. The relatively young company has proven itself capable of standing shoulder-to-shoulder with the industry’s biggest and oldest brands.
Rootz is better known as the parent company to online casino brands Wildz, Wheelz, Spinz, Caxino and Chipz, offering seamless entertainment via proprietorial software as well as striking brand differentiation, including the Wildz Granny and the notable presence of Wheelz ambassador The Hoff. Spinz continues to break new ground in the world of online streaming while Caxino and Chipz offer popular experiences in their respective markets.
The company has stated that its goal is to “deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.
Making an impact
Rootz team members represented the company at the event, which showcases organisations and individuals that continue to drive iGaming as one of the country’s leading business sectors. In recent years, Malta has maintained a premier position globally in the industry, owing largely to the Malta Gaming Authority’s reputation as a best-practice regulatory authority.
Despite Malta’s size geographically, the country is a dominant player in regional and international gambling, with many major companies maintaining either headquarters or large regional offices on the island. The MiGEA awards, recognising excellence in this competitive environment, typically honour companies that are challenging competitors on the world stage.
Rootz CEO Sam Brown says of this latest accolade: “We’re delighted to have won the title of Best Online Casino Operator; it’s a reminder that our peers recognise us as capable of making an impact in Malta and the global markets. As a company, we feel that we’re laying the foundation for long-term success, and we rely on our exceptional teams to bring those goals to life”.
The company has previously stated that it has its sights set on ambitious targets for the remainder of the year; the achievement of two impressive awards showcases its commitment to securing its leadership position.
The post Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet’s brand recognised for “Innovation in Casino” at EGR Marketing & Innovation Awards 2025

Soft2Bet is delighted to announce that its flagship brand, Betinia, has received the “Innovation in Casino” award at the EGR Marketing & Innovation Awards 2025, recognising the brand’s outstanding use of gamification to elevate user engagement within online casino entertainment.
The award highlights how Soft2Bet’s brand Betinia, has successfully integrated its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application), positioning it as a transformative force redefining the casino experience. In saturated and highly competitive markets, Betinia stands out by embedding MEGA as a core strategic framework, enhancing player motivation through personalised experience, progression-based mechanics, and engaging, content-rich interactions.
In 2024, Betinia achieved a high performance results and became the #1 app in local app stores, highlighting the effectiveness of Soft2Bet’s localisation, customization, and retention approaches. Moving beyond conventional bonuses, MEGA creates a player journey focused on achievement, narrative progression, and sustained engagement, leading to a 176% increase in player retention. By introducing virtual stadium-building, and collectable rewards, Betinia transformed gameplay into an engaging and continuously evolving digital adventure.
With more than 75% of users engaging through native apps, Betinia has showcased MEGA’s effectiveness in enhancing mobile retention while maintaining compliance in highly regulated markets, including Sweden and Denmark. The engine’s platform-agnostic architecture has further enabled smooth deployment across multiple jurisdictions, reinforcing Betinia’s reputation as one of the select few brands successfully delivering large-scale gamification in a compliant and sustainable way.
“We know how to create performing brands, and this win acts as a proof of concept for our B2B activities, as the whole industry acknowledges the full spectrum of our innovations in casino. All our brands demonstrate Soft2Bet’s commitment to excellence in customer experience, innovative design, and robust regulatory compliance,” stated Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet.
Soft2Bet and its brands were shortlisted for 12 nominations, with Betinia securing five of these. By transforming traditional approaches to customer experience through the introduction of gamification, localisation, and customisation across all services, Soft2Bet is creating new standards for the industry to follow.
The post Soft2Bet’s brand recognised for “Innovation in Casino” at EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
Industry Awards
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025

Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.
The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).
Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.
Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.
But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.
Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.
The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.
The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
Industry Awards
More awards for ProgressPlay

In the high-stakes world of iGaming, where innovation is the currency of success, ProgressPlay has once again proven its mastery, not once, but twice. The news has rippled through the industry like an electric current: ProgressPlay has been shortlisted for the prestigious EGR Awards 2025 in not one, but two fiercely competitive categories; Bingo Supplier of the Year and White Label Partner of the Year.
This double honour isn’t just a nod to outstanding technology; it’s a resounding endorsement of their core philosophy; that the future of iGaming belongs to those who empower operators, delight players, and push boundaries without compromise. These nominations follow hot-on-the-heels of a shortlist spot for “Industry Innovation of the Year” at the SBC Awards Europe 2025.
The journey to this moment began with a bold vision: to reinvent bingo for the modern era, having already established a significant position in the international white-label market with over a decade of success.
While others treated it as a legacy vertical, ProgressPlay saw untapped potential in bingo, a game steeped in community, ripe for innovation. The new bingo platform wasn’t just built; it was engineered to breathe new life into the category.
With data-driven player engagement tools, dynamic jackpot mechanics, and seamless mobile-first design, ProgressPlay transformed bingo from a nostalgic pastime into a growth engine for operators. The EGR shortlist is validation that the dynamic company didn’t just evolve bingo; it redefined it.
In a matter of weeks, ProgressPlay launched over 130 new bingo sites for operators in the UK market alone, showing that immaculate product development and rapid deployment go hand-in-hand.
But the story doesn’t end there. ProgressPlay’s White Label Partner nomination is where strategy meets scale. In an industry crowded with cookie-cutter solutions, ProgressPlay chose a different path, a partnership model that puts operators in the driver’s seat. From customisable loyalty programs to real-time revenue analytics, their white-label standalone platform became the launchpad for ambitious brands to carve their niche.
Marina Nahhas, Head of B2B Sales and Marketing, says: “Our team is delighted that the EGR Awards have recognised that at the heart of ProgressPlay’s standalone technology is its unparalleled flexibility. Unlike traditional white-label offerings, this standalone platform is a true turnkey solution, allowing operators to craft their own brand identity, select their preferred gaming content, and integrate the most effective payment methods suited to their target audience.”
Behind these accolades lies something deeper, a culture of relentless iteration. Where others see awards, the team at ProgressPlay see milestones in an ongoing mission. Every line of code, every partner success story, every late-night breakthrough has led here.
This ability to fine-tune every aspect of the standalone platform ensures that businesses remain ahead of the curve, delivering experiences that resonate deeply with local players while maintaining a globally competitive edge.
ProgressPlay CEO Itai Lowenstein said: “To our team, partners, and players, this latest double-shortlist is your triumph. But this isn’t a finale; it’s a catalyst. As we prepare for the EGR Awards ceremony, we’re already blueprinting the next leap forward, because in iGaming, standing still is the only true failure. Let’s make it just the beginning.”
The post More awards for ProgressPlay appeared first on European Gaming Industry News.
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