EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

EveryMatrix has obtained approval to operate in Pennsylvania giving it access to its sixth regulated North American iGaming market.

The technology and content provider has been granted ‘interim authorization’ from the Pennsylvania Gaming Control Board (PGCB) enabling it to offer its software and services to licensed state operators.

The leading supplier has more than 300 global customers with North American licences and regulatory approvals in all regulated iGaming states including New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut.

EveryMatrix is the industry’s largest iGaming content aggregator and has a series of commercial agreements with tier-1 US brands nationwide. It will soon begin the roll out of its aggregation services in the state via its partnership with betParx alongside expanding existing live customers such as BetMGM, Rushstreet Interactive and DraftKings.

Erik Nyman, President EveryMatrix Americas, said: “EveryMatrix’s goal has been to obtain direct partnerships with leading operators and to ensure full market access. With regulatory approval in Pennsylvania we have obtained just that. 

“This is a great start to 2024. We will continue to roll out our games portfolio and aggregation services to fill both the content gap while also adding rich bonus and gamification features that will be completely new to the US market. 

“This will significantly boost our customers’ portfolios with proven, localised revenue-generating titles and present US players with the ultimate user experience that they can only receive via EveryMatrix.” 

About EveryMatrix 

EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 900+ employees across 13 countries and serves 300+ customers worldwide, including the regulated U.S. market.

EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.

EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.