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AGCO

Over 86% of Ontario’s online gamblers play on regulated sites: Study

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Two years into Ontario’s open, regulated internet gaming (igaming) market, a new study commissioned by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario has found that the vast majority of people participating in igaming in the province are doing so on regulated sites. This represents a significant change from the estimated 70 per cent of online gambling that occurred on unregulated sites before the Government of Ontario established a safer, competitive, and regulated open market for Ontarians in April 2022.

According to an Ipsos study conducted in February 2024, 86.4% of Ontarians who gambled online over the preceding three months gambled on regulated sites. This represents an increase from the 85.3% of igaming participants who reported playing on regulated sites on a similar study conducted in 2023.

In 2022, the Government of Ontario worked with the AGCO and iGaming Ontario to launch an open igaming market that allows eligible private gaming operators, registered with the AGCO and under contract with iGO, to participate in Ontario’s legal gaming market. There are currently 47 registered operators offering 77 regulated sites to Ontarians.

However, despite this significant choice, the study found that a notable portion of Ontario’s igaming participants continue to wager on unregulated sites. The study found that 20.1% of those who had gambled online over the prior three months wagered on a combination of regulated and unregulated sites, while 13.6% did all their betting on unregulated sites. Participants named over 350 unregulated websites they have used, which highlights how many illicit betting options can be accessed by Ontarians and the importance of continued efforts to shift players to Ontario’s safer and legal gaming options.

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“Since its launch in April 2022, Ontario’s igaming model has been recognized internationally for championing work to displace the unregulated online gaming market,” said Attorney General Doug Downey. “This made-in-Ontario, regulated market will continue to inspire global innovation, while ensuring a safer landscape for players and businesses alike.” – Doug Downey, Attorney General of Ontario

“In Ontario, regulated sites are held to high standards of game integrity, data security and player protections, including having significant responsible gaming safeguards. While it’s encouraging to see most participants are choosing regulated gaming options, those who are not are unfortunately risking far more than their wagers.” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO

“iGaming Ontario joins our operators, government, and AGCO in celebrating our success in attracting Ontarians to the safer, regulated igaming market. We will continue to work in lockstep with the AGCO to enable Ontarians to play with confidence.” – Martha Otton, Executive Director, iGaming Ontario

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Edict Egaming Secures Approval for Ontario Licence

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Edict egaming has received approval from the Alcohol and Gaming Commission of Ontario (AGCO) to provide its games for the online casino market in the Canadian province. This applies to both the German edict egaming GmbH and Edict Malta Limited. From now on, the Merkur Group subsidiary will be able to offer its popular Merkur slots in one of the largest North American markets.

“We are delighted to have received AGCO approval for our Merkur games in Ontario. This is definitely a big step for edict and we are very excited to showcase ourselves to new audiences on the global stage in this dynamic market,” Dominic-Daniel Liénard, CEO of edict egaming GmbH, said.

The AGCO is working with the Government of Ontario and iGaming Ontario (iGO) to establish a new online gaming market that helps protect consumers gambling through private gaming companies. This license certifies that edict operates within the framework of strict laws and meets the requirements for responsible gaming.

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AGCO

The Mill Adventure Secures Gaming-related Supplier License in Ontario

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The Mill Adventure has announced that it has secured a gaming-related supplier license from the Alcohol and Gaming Commission of Ontario (AGCO).

The Mill Adventure can now provide its full-service player account management (PAM) platform to licensed operators in Ontario. This achievement demonstrates the provider’s proactive approach to capturing opportunities in fast-evolving, regulated markets.

As one of North America’s most dynamic iGaming markets, Ontario offers substantial growth potential for innovative companies, providing unique avenues for exploring cutting-edge technologies, diverse player engagement strategies, and partnerships with leading operators.

“The dedication and ingenuity of our team, coupled with our stringent compliance standards, have propelled us to this significant milestone. We are eager to introduce our platform to local operators and revolutionize gaming experiences in this thriving region,” Bjørnar Heggernes, Commercial Director at The Mill Adventure, said.

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The Mill Adventure platform, acclaimed for its operational efficiency and unique player engagement capabilities, merges sophisticated technology with inventive functionality — from SmartLobbies, its AI-powered casino management solution to Betpool, a feature designed to reimagine casino and sportsbook as social hubs. The platform features state-of-the-art tools, including a fully automated casino management system, in-house promotional tools, in-depth analytics, and robust security features for fraud and risk management, automated withdrawals, and Responsible Gaming — all designed to ensure relevance and excellence in a competitive market while being fully compliant.

Honored with the “Platform Innovation of the Year” title at SBC’s recent CasinoBeats Awards, the company continues to lead the way in ensuring seamless and secure gaming experiences and is poised to meet the high standards and expectations of Ontario’s operators and players.

In addition to Ontario, The Mill Adventure holds licenses in Germany, Sweden, Romania, and Malta, as well as platform certifications in the Netherlands, Portugal, and Georgia — regulatory recognitions that underscore the company’s reputation for exceptional compliance proficiency in the global iGaming industry.

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Swintt games approved for release in Ontario

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In-demand software provider receives AGCO approval to operate in the regulated province, bringing full suite of games to Canadian players for the very first time

Swintt, the EGR award-winning software provider famed for its classically-themed Premium releases and state-of-the-art Select slots, has announced it has received permission to operate in Ontario, meaning its full suite of games will now available to AGCO-licensed platforms.

Having unveiled ambitious plans to expand into further regulated markets at the start of 2024, Swintt’s portfolio is now certified in eleven countries including Malta, Germany and the Netherlands, but this latest approval represents the company’s maiden entry into North America.

This means that not only will Ontarian players now be able to enjoy popular SwinttGames releases like the fan favourite slot Aloha Spirit XtraLockTM, but also newer upcoming games from Elysium Studios – Driven by Swintt.

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The product of Swintt’s acquisition of Elysium Studios earlier this year, the collaboration has resulted in a new line-up of releases being added to the software provider’s roster, with these games combing immersive themes and features with the very latest in slot design and graphics.

Tipsy Charms, the first game in the Elysium Studios – Driven by Swintt line-up, has already launched to great effect – and with the Mesopotamian-themed adventure, Law of Gilgamesh, scheduled for May 30th, there’s plenty for Ontarian players to look forward to in the coming weeks.

With all this and more on the horizon for the province in the second half of 2024, everyone at Swintt is excited about entering the regulated Canadian market for the first time and the company has high hopes that the approval will further underline its credentials as a leading global provider.

David Mann, Chief Executive Officer at Swintt, said: “Swintt is delighted to have received AGCO approval for its games in Ontario and we’re very excited to now have the chance to take this new and dynamic market by storm. Being certified to launch in Ontario is definitely a huge step for the company that will enable us to showcase our brand to new audiences on the global stage.”

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