Latest News
BETEGY and Yolo Investments close investment round
Partnership to transform marketing tech in sports and iGaming
BETEGY, the leading content automation and personalisation provider, has partnered with global venture capital firm Yolo Investments Ltd to drive the next stage of its global expansion.
The investment in BETEGY, which has been established as the iGaming and sports betting industry’s most innovative supplier of automated marketing technology, totals an undisclosed sum in the millions of Euros.
The non-controlling stake will cement a partnership between two of iGaming’s most forward-thinking firms – and will scale BETEGY’s products into the industry’s leading martech platform.
Yolo Investments was founded by entrepreneur Tim Heath to draw upon his experience across the gaming, fintech and blockchain spaces. Its mission is to leverage its expertise and network to supercharge the development of high growth companies. The Tallinn, Estonia-based firm holds investments in more than 80 companies with total assets under management in excess of 375 million Euros.
A recipient of multiple industry awards including Innovation of the Year at the EGR B2B 2021 Awards, and a nominee for Industry Innovation of the Year at the SBC Awards 2022, BETEGY enables broadcasters and operators to create personalised marketing campaigns in a matter of seconds, reducing costs up to ten-fold.
BETEGY’s specialised data-driven service has earned the company a position as marketing technology provider to the likes of ESPN, Entain, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, 22bet, Parimatch, PokerGo, and Winners.net.
The latest investment round builds upon BETEGY’s extensive partnership with JKR Investment Group, which has extensively supported the company’s growth, providing a foundation for BETEGY’s initial expansion into the US.
Commenting on the deal, Alex Kornilov, CEO at BETEGY said:
“Our system’s innovative approach has enabled us to be the first in the industry to bring the instant creation of data-driven visual content for all communication channels, including social media, TV production, retail, paid acquisition, SEO, sports media and affiliate marketing.
“This is unprecedented in terms of the deep personalization of visual marketing campaigns we’re able to deliver, and this is where we truly make a difference – by being able to personalise campaigns that resonate with multiple audiences instantaneously.
“We’re very proud to be partnering with one of the iGaming industry’s most innovative and dynamic companies for our next stage of growth, and we can’t wait to get started together!”
Commenting on the investment, Tim Heath, GP at Yolo Investments, added:
“Investing in Betegy made perfect sense because we see an opportunity for significant synergies across the Yolo Investments ecosystem. This technology is changing the way sports data is visualised by users, and in a market where demand for content has never been stronger, that’s extremely powerful.
“Betegy’s products are already being used by some of the biggest names in gaming, including Sportsbet.io, and we’ll be working closely with the team to help it on the next step of its journey.”
Latest News
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
A unique survey on the state of play in measures against money laundering and terrorist financing in the gambling industry
The Swedish Trade Association for Online Gambling, BOS, has commissioned the consulting firm Advisense to conduct a unique survey among its member companies this fall to strengthen their work against money laundering and terrorist financing.
The online gambling market in Europe is estimated to 100 billion euros and is rapidly growing due to increased internet usage, smartphones, and new platforms for gaming and betting. With this growth new risks emerge. Challenges are reflected in recent sanctions by supervisory authorities focusing on the need for risk assessment, enhanced customer due diligence, adequate controls and monitoring.
“The gambling market should be a place for joy, entertainment, and excitement—and the occasional big win. Criminal activities must be eradicated. Our tolerance for money laundering in the gaming industry is zero. Together with Advisense, we are now setting a spotlight on ourselves to identify how we can improve our work against money laundering,” says Gustaf Hoffstedt, Secretary General of BOS—The Swedish Trade Association for Online Gambling.
“The AML State of Play survey will be an important step to strengthen the ongoing efforts. Online gambling is a high-risk industry for money laundering and terrorist financing both internationally and in Sweden. Extensive measures have already been taken since the Swedish gambling industry was regulated in 2019. The ability to share collective expertise and exchange experiences from both the gaming and financial industries will be of great significance going forward,” says Christine Enström, Managing Director & Head of Financial Services at Advisense.
The results of the survey will be communicated by BOS later this autumn.
The Swedish Trade Association for Online Gambling—BOS—represents gaming companies and developers of online games targeting Swedish consumers. The association was founded in 2012 to represent the industry in Sweden and abroad.
Advisense is a market-leading expert firm in Europe specializing in governance, risk, and compliance, offering cutting-edge advisory services and tech solutions. Since 2008, Advisense has grown to 450 employees based in Bergen, Brussels, Copenhagen, Gothenburg, Frankfurt, Helsinki, Malmö, Oslo, Riga, Stockholm, and Vilnius.
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Latest News
Week 37/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Nolimit City shreds its way into the skate world with Skate Or Die. Chad a.k.a Plantface is determined to make it to the big leagues even if that means breaking some bones in the process! Venturing into new and unique themes is nothing new to Nolimit City who have done the same thing in the past, with releases such as Loner and Road Rage.
BGaming is driving players to unleash their inner monarch in a regal-themed classic slot Royal Fruits MultiLines. This title includes a contemporary take on nostalgic fruit symbols, a line choice option, as well as Best Win and Best Multiplier panels. With a luxurious red backdrop, upbeat soundtrack and top-of-the-line audiovisual effects, the classic Royal Fruits MultiLines injects an ounce of sparkle into the reels with the chance to collect flavoursome wins.
Having recently launched with innovative mobile-first casino platform, SuprNation, to supply its games in the UK market, Swintt is delighted to announce it has now teamed up with the brand’s parent company, DoubleU Games, to launch an all-new slot. Known as Ocean777, the game is now available via the SwinttPlatform to SuprNation’s players in the UK, with Sweden and Malta to follow, where they dive into a world of wins where collecting lucky sevens could result in them reeling in the catch of the day in the form of one of six local jackpots worth up to 10,000x their bet.
Play’n GO, known for its diverse and imaginative slot offerings, brings iGaming fans Buildin’ Bucks, a fairytale-themed slot that embodies the greatness of past titles, whilst making bold new strides into the future. Set in an elf-filled grassland, this 5×3 online slot invites players to join a team of industrious builders who are up against a mischievous Leprechaun determined to bring their construction empire crashing down.
Booming Games are back at it again, welcoming a brand new slot to their ever-expanding tribe: the ingenious Chief Hawk’s Spirit Walk. This Native American–themed addition to Booming’s casino collection is a classic 5×4 slot with 30 fixed paylines and a whole feast of features. Those features include the Spirit Walk re-spins, triggered when a Stacked Wild lands in full on the reels.
Get ready to conquer the realms and claim the treasure that’s rightfully yours in Sword King from Elysium Studios – Driven By Swintt – the new fantasy-themed adventure where Falling Swords and King Wilds could lead to colossal wins of up 1,124x to your bet. Once again featuring the jaw-dropping levels of cinematic visuals that players have come to expect from Elysium Studios games, Sword King takes place to a backdrop of jagged mountains and bright blue skies, with the titular hero standing to the left of the reels ready to join the action.
Evoplay, the award-winning game development studio, offers players seven variants of the Bonus Game in its Asian-inspired release Cat’s Blessing. A 5×3 grid is adorned with a range of Japanese symbols including fans, lanterns, and money trees as well as wilds to help form winning lines. Purple, red and green coins can also appear, which are collected by a corresponding-coloured cat which sits atop the board.
Push Gaming, has launched a Greek Mythology-themed game with a difference, featuring additional reels in Cats of Olympuss. Played across 5×3 reels and 243 paylines, the game delivers a fun take on the ever-popular mythological aesthetic using feline-inspired iterations of Greek Gods. Wilds are key to unlocking instant prizes situated on reels one and five, while scatters are enhanced with x2 value. A minimum of three scatters must land to enter the progressive free spins feature.
Gaming Corps is excited to announce the release of its latest online slot title, Expanding Joker. This slot combines the charm of old-school gaming aesthetics with the thrills of modern gameplay, presenting players with the chance to land big wins and trigger exciting bonus features. The slot utilises a 5×3 game grid, with 243 ways to win on every spin. Players will want to keep their eyes peeled for the Scatter symbol.
Playson, the accomplished digital entertainment supplier, invites players on a thrilling voyage in its latest release 3 Pirate Barrels: Hold and Win. Set against the backdrop of an atmospheric cove, Playson’s top-performing 3 Pots mechanic returns in this swashbuckling sea odyssey boasting huge in-game jackpots, a bountiful Bonus Game, exciting Pirate Coins and an Extra Coin Feature.
Enter a world of mystique and adventure with Pyramid of Spins, the latest addition to Slotland online casino games lineup, where ancient Egyptian treasures await. With a bet range from just $0.50 to $10, players can spin their way through vibrant hieroglyphics and beautifully designed ancient statues, all while hunting for bonuses. Pyramid of Spins features Wilds, a Mystery Bonus, and Free Spins that come with expanding Wilds and Win Multipliers, giving players ample chances to strike gold!
Endorphina, a leading slot provider in the iGaming industry has just confirmed the release of a brand-new online slot – Age of Glory, which is available to play sine September 12th. Age of Glory is Endorphina’s newest adventure slot, featuring 5 reels, 3 rows, and 25 fixed paylines. The game’s plot centers around a long-forgotten world, filled with ancient castles and unexplored grounds waiting to be discovered. In Age of Glory, players are set on a quest to find the lost fortune, collecting crowns, diamonds, gold-encrusted weapons, and antique coins along the way.
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems and solutions, is pleased to announce its latest launch line-up of mobile and online slots: Jin Tu™ across the US and Ontario, Cops ‘n’ Robbers Bigger Big Money™ and Cherry Power Boost™, across multiple global jurisdictions.
The post Week 37/2024 slot games releases appeared first on European Gaming Industry News.
Africa
Play’n GO announces landmark partnership with African operator Betika
Play’n GO, the world’s leading casino entertainment provider, is thrilled to announce a landmark partnership with prominent Kenyan operator Betika. This exciting collaboration marks a significant milestone in expanding Play’n GO’s exceptional gaming content throughout Africa.
As part of this partnership, Play’n GO will integrate its extensive portfolio of premium casino games such as Book of Dead, Rise of Olympus, and Gemix into Betika’s platform, delivering a superior gaming experience to players across the continent. This move highlights Play’n GO’s commitment to bringing world-class entertainment to new markets in what is a first for the world-famous supplier and underscores Betika’s dedication to offering diverse and high-quality gaming options.
Play’n GO is live in over 30 jurisdictions worldwide and boasts a portfolio of over 350 active world-class game titles.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re very excited to announce this partnership with Betika, which gives us entry into several new markets for Play’n GO. Betika are one of the leading operators across the entire African continent, and joining forces with an operator of their experience and gravitas is a wonderful opportunity for our business. Betika share our goal of a regulated, sustainable industry, and this announcement marks the beginning of what we believe will be a highly successful partnership.”
Betika has established itself as a major player in the Kenyan betting industry, known for its commitment to providing an outstanding user experience and a wide array of betting options. By incorporating Play’n GO’s renowned games, Betika aims to further enhance its offering and attract a diverse range of players.
“Partnering with Play’n GO is a significant step forward for Betika,” said Peter Stagles, Head of Gaming, Betika. “Play’n GO’s impressive lineup of games is the perfect complement to our platform, and we are confident that this collaboration will set new standards in the African gaming industry. We look forward to working together to deliver exceptional entertainment to our players. This collaboration is expected to bring enhanced gaming opportunities and excitement to players across Africa, marking a new chapter in the continent’s rapidly evolving gaming sector”.
The post Play’n GO announces landmark partnership with African operator Betika appeared first on European Gaming Industry News.
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