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Eastern Europe
Enteractive’s (Re)Activation Cloud platform lands in Romania
One-to-one CRM approach to benefit retention in CEE market
Enteractive, the leader in player reactivation and retention, has announced the launch of their (Re)Activation Cloud Enteractive started providing (Re)Activation Cloud solutions in this market in April 2020, and the company has found players to be open and receptive to one-to-one conversations. There are already some fantastic stats pointing towards the potential value in the country’s iGaming sector, and of the player conversations conducted by Enteractive on behalf of clients, around 75% of those contacted were interested to chat, with just 1% opting out from further calls.
Responsible Gambling is also key to the Romanian market, and keeping players safe and engaged means strong health prospects for the future of the region’s iGaming market. Enteractive agents are trained in handling responsible gambling issues, and every call includes checks on player wellness in terms of their gambling experience and possible risks.
In initial calls the company found that just 1% of Romanian players contacted were concerned about gambling problems. Enteractive is the leading engagement and retention provider for the iGaming sector, connecting with players for one-to-one conversations through (Re)activation Cloud. Enteractive thereby plays an important role as a ‘first responder’ when it comes to operators’ Responsible Gambling efforts.
Bartek Michalek, Enteractive’s country manager for Romania, commented, “Our teams love working on the Romania market, reporting both high answering rates, reaching 50%, and long conversation duration that is 38% higher than average. We speak to around 300 players each day and find them keen to listen as well as chat with us. The feedback we’ve had shows that players are more interested in no-nonsense, uncomplicated bonuses than convoluted offers which helps us achieve an impressive conversion rate!”
As leading iGaming brands eagerly enter this growing CEE market, Enteractive’s unique CRM platform offers a fresh approach to player reactivation and retention, helping to boost operators’ bottom line with oft-forgotten churned players. (Re)Activation Cloud Mikael Hansson, Enteractive founder and CEO, said: “Romania is a world of opportunity for our clients and the iGaming sector in general. We’re excited to grow our team for this region, and results seen so far indicate that this Central European region will be a key destination for iGaming brands.”
Enteractive is already well established in many European markets, with clients such as Betsson, GiG, and Kindred enjoying increased conversion and retention through the (Re)Activation Cloud platform, delivering Retention-as-a-Service expertise and boosting player deposits and engagement.
Both GDPR and G4 compliant, with bespoke systems built for operator compliance and player protection, Enteractive has a reputation for exceeding client expectations and delivering increased revenue results through low risk performance-based models.
Eastern Europe
Wazdan doubles down on established Romanian presence with winmasters partnership
![wazdan-doubles-down-on-established-romanian-presence-with-winmasters-partnership](https://igamingradio.com/wp-content/uploads/2024/06/131946-wazdan-doubles-down-on-established-romanian-presence-with-winmasters-partnership.jpg)
Wazdan, the leading gain-focused developer behind some of the world’s most rewarding casino gaming experiences, has cemented its market share in the regulated Romanian market after launching with its latest partner, winmasters.
The deal with the prominent online sports betting and casino platform has seen many of Wazdan’s titles go live. Among the proven titles now available to its players are Mighty Wild™: Panther Grand Platinum Edition, Mighty Fish™: Blue Marlin and 36 Coins™.
Wazdan’s innovative features that have worked to revolutionise the iGaming industry and provide players with stimulating and immersive in-game experiences will also be individually promoted on winmaster’s platform, including the Hold the Jackpot™, Chance Level™ and Stick to Infnity™ mechanics.
winmasters has been licensed in Romania, Greece, Cyprus, and Malta for over a decade. It has offered world-leading sports betting and casino services. Now, it delivers an even stronger entertainment choice for bettors and slot enthusiasts due to its in-depth portfolio of sports betting and casino products.
Wazdan’s latest commercial expansion underlines its ambitions to expand its European presence further and offer an innovative gaming portfolio to a growing number of players worldwide.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Marking another step in our growth strategy, we are delighted to go live with winmasters, another strong brand in Romania that allows us further to establish our presence in a key regulated market.
“Through our engaging boosting features, we are certain that winmasters players will enjoy our innovative gaming portfolio, and we look forward to seeing this partnership grow from strength to strength.”
Thanos Karakostas, Head of Product at winmasters, added, “Our strategic goal and commitment towards our players is to provide the best online casino experience in a modern and safe environment. Wazdan’s commitment to quality and player engagement is evident in its content, making this partnership one that perfectly aligns with our commercial aims.
“The addition of Wazdan’s extensive games portfolio to our lobby is exciting news for us and our players.”
The post Wazdan doubles down on established Romanian presence with winmasters partnership appeared first on European Gaming Industry News.
Eastern Europe
Amazon Games Expands Global Footprint with New Development Studio in Europe
![amazon-games-expands-global-footprint-with-new-development-studio-in-europe](https://igamingradio.com/wp-content/uploads/2024/05/131675-amazon-games-expands-global-footprint-with-new-development-studio-in-europe.jpg)
Amazon Games announced it has opened a new game development studio in Europe, based in Bucharest, Romania. The studio expands Amazon’s commitment to developing and publishing games as it joins the ranks of the existing development teams in Orange County, Montreal, San Diego, and Seattle. The new studio will focus on supporting Amazon Games’ diverse portfolio of games now and in the future. Amazon Games is actively hiring to build out the talented team, with many active roles open now.
“Amazon Games is focused on developing and publishing great games, and we have an ambitious long-term roadmap in front of us,” said Christoph Hartmann, VP of Amazon Games. “Expanding our internal development teams into Europe was a natural next step for us as we tackle our broad portfolio. Bucharest is known as one of the top emerging European cities for game development and we look forward to tapping into the rich talent pool.”
Amazon Games has hired industry veteran Cristian Pana to lead the studio. Cristian brings more than 20 years of experience building video games, most recently serving as the Managing Director at Ubisoft Bucharest. Cristian’s experience spans some of video games’ biggest games and franchises, including Tom Clancy’s The Division, The Crew, Far Cry, and Avatar and diverse genres, from driving games, action adventure open world games to shooter RPGs.
“I’m thrilled to join Amazon Games at a time when the team is actively building across an exciting roadmap,” said Cristian Pana, Studio Head for Amazon Games Bucharest. “I’ve built and led outstanding teams in the past and I know this area of Europe is a hot spot for some of the very best talent in gaming.”
The new studio supports Amazon Games’ vision of developing and publishing games that foster community in and around its games. The expanding portfolio from Amazon Games includes two launched live-service games, New World and Lost Ark, announced projects including Tomb Raider, The Lord of the Rings, and Throne and Liberty, as well as unannounced projects from our San Diego and Montreal studios, and the independent studio Glowmade in the UK.
The post Amazon Games Expands Global Footprint with New Development Studio in Europe appeared first on European Gaming Industry News.
Compliance Updates
CT Gaming Obtains New Certification for Diamond King 3 in Romania
![ct-gaming-obtains-new-certification-for-diamond-king-3-in-romania](https://igamingradio.com/wp-content/uploads/2024/05/131538-ct-gaming-obtains-new-certification-for-diamond-king-3-in-romania.jpg)
CT Gaming has announced that its exceptional multigame, Diamond King 3, has been certified under the new regulations in the Romanian market.
“With the introduction of new technical regulations in Romania, we had to adapt our practices and obtain new product certifications. This certification represents a significant milestone, further solidifying CT Gaming’s presence in the Romanian market. Thanks to the work of our outstanding team, we were able to secure the necessary measures to ensure our clients and distributors can operate without any issues,” said Robert Stancu, Sales Manager at CT Gaming, Romania.
Diamond King 3 is the company’s premier multigame, showcasing CT Gaming’s commitment to delivering an exceptional gaming experience by combining classic titles with new releases. The multigame features 50 captivating games, including the legendary Mega Jack trio—Aztec Gold, Slot-O-Pol Deluxe and Champagne 20— which is now better than ever. Additionally, 20 games are linked to the exciting 3-level Diamond Tree jackpot. This combination offers players a diverse and thrilling gaming experience, with the potential for both small and large winnings.
Robert Stancu added: “The unique blend of iconic titles, innovative themes, and jackpot features are all designed to create memorable experiences for players and contribute to our customers’ success. The inclusion of ‘Give Me 5 Clovers’ adds a fresh and exciting dimension to the multigame, and we are confident that players will embrace the diverse gaming experience that Diamond King 3 offers.”
The post CT Gaming Obtains New Certification for Diamond King 3 in Romania appeared first on European Gaming Industry News.
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