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Daniel Vargas Aguilar

Pragmatic Play Signs Multi-vertical Agreement with Betara




Pragmatic Play, a leading content provider to the iGaming industry, has signed a multi-vertical agreement with Peruvian operator Betara. As per the deal, Pragmatic Play’s Slots, Live Casino, and Virtual Sports will be integrated into the operator’s platform.

Included as part of the deal are award-winning slots such as Gates of Olympus and Sugar Rush as well as recently released player-favorites including Big Bass – Hold & Spinner and Lamp of Infinity.

Pragmatic Play’s Live Casino will bring innovative titles such as Sweet Bonanza CandyLand as well as classics such as blackjack and roulette.

In addition, Betara customers will be able to enjoy Virtual Sports content, with live football, greyhound, and horse racing with immersive 3D renderings of each one of the events.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re thrilled to take all three Pragmatic Play verticals to new audiences in Peru with our latest partner, Betara. The strength in our content is crucial in continuing this upwards trajectory as we continuously expand across LatAm.”

Daniel Vargas Aguilar, Marketing Manager at Betara, said: “We are delighted to welcome Pragmatic Play’s vast multi-vertical array to our platform as we cement our standing in delivering the highest quality online casino experiences to the Peruvian market.

“We anticipate a fantastic reaction from our audience to this new content with Pragmatic Play’s award-winning portfolio that has proven a hit with players worldwide.”