STS, the Polish sports betting company that was acquired by Entain in August, will be able to activate advertising rights for the UEFA Europa League and the UEFA Europa Conference League in Poland.

The acquisition was announced on 13 June, with a £750m ($946.3m) proposed fee to purchase the sportsbook operator.

As Entain is already partnered with UEFA Europa League and the UEFA Europa Conference League, the rights can subsequently be activated by STS.

These will include localised marketing activities and services that can be used from the first round of matches.

Paweł Rabantek, CMO of STS, said: “STS has for years been the best-known and most recognisable brand among bookmaker companies in Poland.

“The possibility of synergy in marketing activities after the takeover by Entain brings a number of benefits for us, which will allow, among other things, to strengthen this position.

“I am glad that we have been able to implement all the advertising benefits possible for both the UEFA Europa League and the UEFA Europa Conference League from the first match day.”

STS is also the largest private entity in the domestic sponsorship market, being the official sponsor of the Polish national football team, Raków Częstochowa, Korona Kielce, GKS Katowice, Jagiellonia Białystok, Zagłębie Lubin, Podbeskidzie Bielsko-Biała and Widzew Łódź, as well as the Grupa Azoty ZAKSA Kędzierzyn-Koźle volleyball team.

Rabantek added: “At the same time, I can already announce that the benefits of the partnership will also be perceivable to fans and our customers, including through the opportunity to win tickets through attractive promotional campaigns we plan.”

The Hamburg-based company edict egaming GmbH (edict) has celebrated its 25th anniversary.

Founded in 1998 and thus launched as one of the pioneers in online gaming, the developer of casino solutions is today one of the world’s leading industry aggregators. On 7 September, around 100 guests gathered in Hamburg’s Altona district to celebrate the 25th anniversary together. During a harbour tour and dinner, employees, friends and long-standing partners looked back on the company’s history.

Edict egaming GmbH’s CEO Dominic-Daniel Liénard said: “To celebrate this anniversary with so many of you who have been part of this journey is a very special moment for me. Our 25th anniversary is not only a special opportunity to acknowledge our enduring presence in the market and our extensive network of reliable partners, but also to thank our employees who have made this success possible in the first place.”

Since its foundation, edict egaming GmbH has set a number of milestones, starting in 2002 with the development of the first online casino systems in Germany for the casinos in Wiesbaden and Hamburg, edict became the first licensed provider worldwide to stream roulette from a landbased casino on the internet. 2014 saw the introduction of the Game Solution, which enables customers worldwide to integrate the broad games portfolio. In addition, edict has been part of the Gauselmann Group since 2008. Since then, the company has licensed the popular Merkur games in the individual jurisdictions and delivered them via its proprietary Aggregator Solutions to a variety of casino and sports betting platforms.

Company’s Advanced Retail Terminals and New Gaming System Support Lotto Hessen’s Ongoing Tech Modernization

Scientific Games will bring the company’s camera-based lottery retailer technology to Lotto Hessen in Wiesbaden, Germany through a new contract. Moving the lottery retail experience beyond reliability to maximum transactional transparency for both retailers and players, 2,200 of the company’s Contour.v terminals will be installed at Lotto Hessen retailers. Lotto Hessen’s gaming system is currently being converted to Scientific Games’ advanced SYMPHONY system as part of the Lottery’s ongoing technology modernization initiatives.

Offering both clerk and player HD screens, contactless player interactions and mobile scanning, the Contour.v terminals represent Scientific Games’ new era lottery retailer technology. The Contour.v was innovated by the company as its newest, high-performance terminal to meet evolving market demand in the lottery retail environment.

Martin J. Blach, Managing Director for Lotto Hessen, said, “For 20 years, Lotto Hessen has successfully led with Scientific Games’ support to continually offer our retailers and players a modern lottery experience. The camera-based Contour.v terminals are part of our overall plan to continue innovating that experience and responsibly adapting to retail trends and consumer behavior.”

Lotto Hessen is one of the first in-market implementations of Contour.v globally. The camera-based terminals feature an open and transparent ticket scan area and HD screens configurable for both clerk and player view. The company’s new line of Contour terminals was designed with durability and an unparalleled user experience in mind. A sleek, uni-body eliminates unnecessary parts, making Contour terminals extremely reliable. Unique, advanced optics technology enhances speed of service. The Contour terminals also offer easy processing and a variety of options for ongoing software upgrades.

“The lottery ecosystem is increasingly complex and Scientific Games’ global innovation teams continue to respond with advanced retail and digital systems technology that we have become known for in the lottery industry. We have invested in the best camera-based terminal solution for international markets with the Contour.v technology,” said Matthias Müller, VP of Sales & Marketing for Scientific Games. “Our modular solutions and third-party integrations, coupled with state-of-the-art technology allow lotteries flexibility without diminishing quality and reliability. The Contour.v terminals signify a new era for Scientific Games with the most advanced optics and pattern recognition software.”

In addition to retailer technology, the company provides Lotto Hessen’s gaming systems technology, instant game management system and sports betting solution, as well as instant scratch games and the Scientific Games Enhanced Partnership, a technology-driven instant game management program that drives sales performance.