Pragmatic Play, a leading content provider to the iGaming industry, has launched a localized Roulette table for operators in Brazil.

Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.

As with all of its Roulette tables, it also features interactive game statistics, the ability to save favorite bets and chat with a dealer as well as special bets: Final en Plain, Finales a Cheval, and Full Complete.

Joining a number of region-targeted Roulette tables such as Turkish Roulette, Korean Roulette, Swedish Roulette, and Flemish Roulette in its portfolio, the supplier continues to focus on delivering localized content in its Live Casino offerings.

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The new table serves as a further testament to Pragmatic Play’s dedication to being the leading supplier in the Brazilian market.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Customised region-focused content has proven pivotal to the continued success of our Live Casino portfolio, and we’re delighted to now offer this to Brazilian operators with our latest Roulette table.

“Providing a table in the player’s native tongue will further immerse them into the game and increase the enjoyment of the experience, boosting engagement for our partners.”

Bet7.com, a platform full of attractions and with a large sportsbook that now focuses on the Brazilian market, has just hired Control F5 to develop the operation and branding. bet7.com is represented by a big name in the sports world. Former player and presenter Neto is the ambassador of the brand, which offers various promotions and benefits to bettors.

The hiring of Control F5 by bet7.com aims to increase brand recognition in Brazil and both are jointly preparing a strategic plan for the development of the operation and branding, according to the CEO of the bookmaker:

“bet7.com is here to stay. We know that given the lack of regulation in the Brazilian market, in order to succeed, we would have to make twice as much effort. Fortunately, everything is running smoothly and we believe that we are already a respected and reference brand.”

“We managed to gain great credibility in the eyes of the Brazilian player. Although we are a recent brand and have been operating in the country’s market for a short time. The goal is to grow even more and become the number 1 brand in Brazil and throughout Latin America. We are just at the beginning. Many things will happen in the second half of 2023 that will take bet7.com to another level,” added the company’s director.

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According to the CEO, the company chose to work with Control F5 for “always looking for valued partners and the best in the various areas of the iGaming market. In this way, we believe that the Control F5 perfectly fits the profile we are looking for.”