Two years into Ontario’s open, regulated internet gaming (igaming) market, a new study commissioned by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario has found that the vast majority of people participating in igaming in the province are doing so on regulated sites. This represents a significant change from the estimated 70 per cent of online gambling that occurred on unregulated sites before the Government of Ontario established a safer, competitive, and regulated open market for Ontarians in April 2022.

According to an Ipsos study conducted in February 2024, 86.4% of Ontarians who gambled online over the preceding three months gambled on regulated sites. This represents an increase from the 85.3% of igaming participants who reported playing on regulated sites on a similar study conducted in 2023.

In 2022, the Government of Ontario worked with the AGCO and iGaming Ontario to launch an open igaming market that allows eligible private gaming operators, registered with the AGCO and under contract with iGO, to participate in Ontario’s legal gaming market. There are currently 47 registered operators offering 77 regulated sites to Ontarians.

However, despite this significant choice, the study found that a notable portion of Ontario’s igaming participants continue to wager on unregulated sites. The study found that 20.1% of those who had gambled online over the prior three months wagered on a combination of regulated and unregulated sites, while 13.6% did all their betting on unregulated sites. Participants named over 350 unregulated websites they have used, which highlights how many illicit betting options can be accessed by Ontarians and the importance of continued efforts to shift players to Ontario’s safer and legal gaming options.

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“Since its launch in April 2022, Ontario’s igaming model has been recognized internationally for championing work to displace the unregulated online gaming market,” said Attorney General Doug Downey. “This made-in-Ontario, regulated market will continue to inspire global innovation, while ensuring a safer landscape for players and businesses alike.” – Doug Downey, Attorney General of Ontario

“In Ontario, regulated sites are held to high standards of game integrity, data security and player protections, including having significant responsible gaming safeguards. While it’s encouraging to see most participants are choosing regulated gaming options, those who are not are unfortunately risking far more than their wagers.” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO

“iGaming Ontario joins our operators, government, and AGCO in celebrating our success in attracting Ontarians to the safer, regulated igaming market. We will continue to work in lockstep with the AGCO to enable Ontarians to play with confidence.” – Martha Otton, Executive Director, iGaming Ontario

mkodo Limited (mkodo) is proud to announce that it has partnered with United Kingdom-based casino operator Ellipse Entertainment. Ellipse Entertainment has chosen mkodo’s advanced geolocation verification service, GeoLocs, to enhance its iGaming operations in Ontario, Canada.

Ellipse Entertainment has seamlessly integrated GeoLocs’ specialised iGaming geolocation platform into its High Flyer Casino brand. This integration will provide a safe, secure and fraud-free environment for its players across Ontario that meets and exceeds the Alcohol and Gaming Commission of Ontario’s (AGCO) regulations and requirements.

GeoLocs is a leading geolocation verification service, one of the largest in the Ontario region, specialising in North America’s regulated sports betting and iGaming markets. The platform was built specifically to support iGaming operators, ensuring they are operating in licenced jurisdictions and guaranteeing that they are providing responsible gaming to their customers.

Through this partnership, GeoLocs will bring its cutting-edge solution to Ellipse Entertainment’s High Flyer Casino brand, addressing unique challenges faced by iGaming operators through a swift and smooth integration process. Ellipse Entertainment will benefit from GeoLocs’ support in enhancing compliance strategies, optimising revenue opportunities and meeting regulatory standards. Additionally, users will experience a seamless journey, eliminating the need for additional downloads or companion apps.

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“We’re thrilled to collaborate with Ellipse Entertainment in Ontario introducing GeoLocs to enhance its iGaming operations,” the Managing Director for mkodo, Stuart Godfree, said. “Our partnership supports Ellipse Entertainment’s High Flyer Casino brand, ensuring a secure and seamless geolocation verification experience for players across Ontario.”

“GeoLocs has been the ideal solution for our geolocation verification needs in Ontario,” the Director for Ellipse Entertainment, Andy McDowall, said. “The platform’s advanced technology and expertise, tailored for iGaming operators, align perfectly with our commitment to responsible gaming. Teaming up with mkodo and its GeoLocs service allows Ellipse Entertainment to provide High Flyer Casino players with a compliant and enjoyable online gaming experience.”

Booming Games, a fast-expanding iGaming slot provider, announces the acquisition of a B2B license from the Alcohol and Gaming Commission (AGCO) of Ontario, Canada, paving the way for entry into North American markets.

This Monday, Booming Games received official notification of its B2B gaming license approval from the Alcohol and Gaming Commission (AGCO). The license authorizes the company to distribute its content to licensed gambling operators in Ontario, Canada. This opens the doors for Canadian players to enjoy popular games such as TNT Bonanza, Cash Pig, Buffalo Hold and Win, and The Wild Wings of Phoenix.

Booming Games remains committed to upholding the highest standards of regulatory compliance and responsible gaming practices.

Frederik Niehusen, Chief Commercial Officer at Booming Games, expresses enthusiasm for being among the first iGaming providers to secure a complete B2B gaming license in Canada. The company’s swift market action has granted it a competitive advantage.

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Niehusen affirms, “We are thrilled to have obtained a full Ontario B2B gaming license, allowing us to expand in the fast-growing Canadian market. Ontario is the next milestone of our strategy to expand in regulated markets after successfully entering Spain, Colombia, The Netherlands, and Denmark in 2023. ”