PointsBet Holdings has announced that its wholly-owned subsidiary PointsBet Michigan LLC has been authorized by the Michigan Gaming Control Board (MGCB) to commence iGaming operations and has launched its proprietary iGaming platform in that state.
The launch of PointsBet’s iGaming operations follows the launch of Sports Wagering in Michigan on 22 January 2021. PointsBet plans to launch iGaming in New Jersey in June.
Group CEO and Managing Director Sam Swanell said: “Over the past 18 months we have assembled a highly experienced iGaming team which has built our in-house proprietary iGaming platform and administrative tools and I am thrilled today to announce the inaugural launch in Michigan.
“The launch of iGaming not only complements our existing sports wagering products, but also removes the disadvantage we have had with customer acquisition, retention and cross sell compared to those operators with iGaming.”