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Pari Mutuel Urbain (French state-controlled betting system) has revealed their profit for 2017 this reaching €793m ($973.5m).
The company disclosed a return to growth for the year 2017, saying that horseracing betting activity increased for the first time in the last five years.
Total bets went up 2% year-on-year to €9.93bn, but at the same time gross betting revenue decreased by 0.3% to €2.44bn in 2017.
PMU also mentioned the achievement of their ‘PMU 2020.1’ scheme, which included the roll-out of various new horseracing products and services over the past year.
PMU declared that all these actions mixed with their performance strategy started back in 2016, benefited in in saving around €21m in operating expenses and grant them to fullfil their commitment.
Based on this PMU is about to roll out a new major marketing plan just in time for this year’s Fifa World Cup national team football event.
The company is confident that they will recruit new customers for the tournament, which will be active from June 14 to July 15 in Russia.
Source: European Gaming Media and Events