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Gambling in the USA

Plaza Hotel & Casino to debut glittering new South Tower Guest Entrance, Tuesday, Sept. 26 at 7:30 p.m.

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Committed to improving the guest experience, the Plaza Hotel & Casino has revamped its South Tower guest entry and will officially turn its lights on at 7:30 p.m. on Tuesday, Sept. 26. The new South Tower entry, accessible at Main Street and Carson Avenue, will be the Plaza’s primary entrance for guests arriving by personal vehicle, taxi, or ride share.

Earlier this summer, the Plaza’s Main Street Reimagination transformed its circular porte-cochere from a vehicular driveway into a pedestrian friendly, one-of-a-kind destination for gaming, drinks, and dining, with the centerpiece being Carousel Bar under the iconic dome. As a result, the Plaza redesigned its South Tower entrance into a glittering beacon for guests parking or being dropped off for hotel check in, trying their hand in the casino or downtown’s only bingo hall, going to a show, playing pickleball on the rooftop courts, or dining at Oscar’s steakhouse.

The new South Tower entrance was designed with a Beverly Hills inspiration paired with the Plaza’s red and gold colors for its columns and awning. The entrance offers a great backdrop for selfies with the Plaza’s iconic glittering light bulbs that similarly illuminate the dome portico for pedestrians on Main Street. The new entry also features an LED screen measuring 11 ft. x 8 ft. that will display digital art, welcome messages, and programmable greetings for groups and special events.

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WHAT:           The Plaza Hotel & Casino lights its new South Tower entrance

WHERE:        Entrance is accessible via Main Street and Carson Avenue driveway

WHEN:          Tuesday, Sept. 26 – Celebration and illumination of the lights will occur at 7:30 p.m.

WHO:             The Plaza Hotel & Casino employees and guests; members of the media are welcome and should RSVP to amy@twgpr. com

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A-STAR RAPTOR

New A-STAR Raptor Cabinet Rolling off the Line at Ainsworth’s Las Vegas Production Facility

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Ainsworth Game Technology announced that its hotly anticipated new A-STAR RAPTOR (RAPTOR) cabinet, first shown at the Global Gaming Expo (G2E) in October, is built, approved in several North American markets, and ready for install by the end of this year.

The RAPTOR cabinet, a highlight of the Company’s G2E exhibit, features a unique cylindrical display for player tracking, along with a cylindrical above monitor speaker for enhanced player sound experience. The cabinet boasts a 49-inch J-Curve monitor with a 27-inch topper, alongside full high-definition graphics above an 18.5-inch touchscreen button deck with twin smash buttons.

The new cabinet will debut with San Bao Pandas and Dragons. Featuring a popular pot-filler mechanic in the form of growing pandas and hatching dragons, these games have already been released to massive player acceptance in Class II and Historical Horse Racing markets.

“Over the past few years, Ainsworth has made significant investments in product development. The RAPTOR cabinet and San Bao series exemplifies the best of those investments. We are committed to producing top-quality games and top-quality hardware to enhance not just player experience, but operator experience, as well, and this is just the beginning,” said Deron Hunsberger, president for North America.

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Further enhanced by an attractive new LED lighting package and premium surround sound, several new game families will be released on the RAPTOR in early 2024. These offerings include several games showcased earlier this year at G2E, including Oriental Gongs and Jackpot Kingdom, a pair of Australian-designed brands offering innovative twists on Hold and Respin play mechanics.

“The RAPTOR cabinet is the perfect hardware to pair with our new games. Every detail of the RAPTOR was carefully considered and designed for the optimal player experience. We know that players are looking not just for great games, but great gaming experiences, and hardware is just as important as the games themselves, both for drawing players to the game and for keeping them there. The RAPTOR cabinet is a demonstration of our commitment to delivering the best possible experience to players,” said David Bollesen, chief technology officer.

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Gambling in the USA

Gaming Americas Weekly Roundup – December 4-10

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

MGM Resorts International has unveiled its vision to transition Empire City Casino by MGM Resorts into a world-class entertainment destination, MGM Empire City, if awarded a commercial casino license for its historic Yonkers, New York site. Key elements of the phase one design include a comprehensive casino floor redevelopment and expansion, 5000-capacity entertainment venue, state-of-the-art BetMGM sportsbook, food and beverage outlets by celebrated chefs, cocktail bars and lounges, technologically advanced meeting spaces and more.

Gaming Laboratories International (GLI) has been named an approved auditing body for International Betting Integrity Association’s (IBIA) Data Standards. Sports data providers wishing to be audited for the IBIA Data Standards and its kitemark will now be able to utilise GLI’s unparalleled expertise and global network of testing locations, streamlining the product auditing process and ensuring seamless compliance with IBIA standards.

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International Game Technology PLC announced that it was recently recognised as a Top Employer in the US and Canada by the Top Employers Institute, a global authority in recognising excellence in people practices.

Playtech has opened its third and latest state-of-the-art Live Studio in the US. The highly anticipated studio, which officially soft launched on November 28, will soon continue to run operations 24/7, marking a significant milestone for Playtech Live as it conquers its third US state, completing the tri-state iGaming project.

New Partnerships

PENN Entertainment and the National Hockey League (NHL) announced a partnership that designates PENN’s online sports betting brands, ESPN BET in the US and theScore Bet in Ontario, as Official Sports Betting Partners of the NHL. As official league partners, ESPN BET and theScore Bet will have access to a host of entitlements, including IP rights and media and marketing integrations across League programming and premium NHL experiences.

NorthStar Gaming has announced that it has entered into a partnership agreement with BettorView that will enable NorthStar to engage with consumers in restaurants and bars across Ontario. The partnership provides NorthStar with the opportunity to further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.

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Galaxy Gaming has announced that it has signed an agreement with leading content provider Pragmatic Play extending the existing term for the licensing of Galaxy table game content across its portfolio of Live Casino and RNG gaming experiences.

New Appointments

Konami Gaming announced the appointment of Eric Schultz as vice president of studio operations, to lead overall game development spanning software development, art design, sound design, math design and project management.

Digital payments innovator Koin has appointed Scott Carcillo as its chief commercial officer. The newest addition to the rapidly growing Koin team, Carcillo will lead the company’s expansion into the gaming industry and overall market reach, focusing on macro-level business development strategies and fostering strategic partnerships.

Sportradar announced the appointment of Jim Bombassei as Senior Vice President, Investor Relations and Corporate Finance, effective immediately. In this role, Bombassei will be responsible for building and maintaining relationships with the global investment community and communicating the company’s business model, long-term strategy and financial performance.

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Ammie Smith

Scientific Games Launches New South Carolina Education Lottery Players’ Club Rewards Program

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Scientific Games announces the South Carolina Education Lottery has an all-new Players’ Club Rewards program that elevates the lottery experience for players around the state. The achievement-based program recently launched, bringing a host of new features offering players the opportunity to enter all instant and draw game tickets for chances to win cash and exciting prizes. Scientific Games’ award-winning customer relationship management (CRM) services and robust business intelligence tools are integrated into the rewards program, enabling SCEL to create powerful player engagements and personalized experiences. The rewards program is offered online and through the mobile app the company developed for SCEL. The launch marks Scientific Games’ eighth comprehensive rewards program currently in market.

“We’re excited to launch the new Players’ Club Rewards Program which supports all instant and draw game tickets and gives our players fun, new options for rewards through base points and achievements. We’ve worked with Scientific Games to develop a rewards program that is not only highly engaging for our players, but helps drive sales,” said Ammie Smith, Director of Product Development for the SCEL.

Players’ Club Rewards members can earn SCEL COIN with every ticket entered into the rewards program and by completing achievements. SCEL COIN can then be entered into weekly, monthly, and specialty prize drawings. Additionally, every member has a personalized dashboard and a suite of convenient features including scanning tickets through the mobile app.

“The new Players’ Club Rewards Program allows the SCEL to engage with its players more effectively by leveraging all aspects of the rewards program and our CRM services,” said Amy Warner, Senior Director of Digital Engagement for Scientific Games. “We pioneered the industry’s first comprehensive player rewards program in 2009 and have continually advanced its features and capabilities over the past 14 years. Our goal is to ensure today’s players can easily and conveniently engage with the lottery and its games and enjoy unique ways to be rewarded with more opportunities to win cash and prizes.”

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The new rewards program and enhanced mobile app are key components of Scientific Games Enhanced Partnership’s premier digital engagement services. The partnership includes the company’s world-leading instant game design and portfolio management services, as well as licensed brand services, data-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support, and product distribution across the SCEL’s network of more than 3,900 retailers.

Scientific Games launched the world’s first secure lottery retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is a leading provider of digital games, mobile apps, player loyalty programs and other digital products and services for the global lottery industry.

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