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New Jersey’s online casino PlayStar’s new loyalty program is now live. Players who sign up to the rising-star gaming site will automatically become a member of the PlayStar Club.

Players will earn points every time they play and move up the five loyalty levels to be rewarded with high-end gifts, exclusive promotions, local shopping and dining rewards and money can’t buy experiences.

Depending on a player’s level, benefits include the chance to win up to $500 cash every day on PlayStar’s free-to-play Lotto Deluxe game, weekly cashback, and exclusive games like Daily Scratch-off, VIP Prize Wheel, and more.

On top of that players can also expect local treats including a $50 Prizeout gift card to redeem at top brands and a monthly Star Rewards voucher to splash out on sporting events, concerts, shows, family activities, top local restaurants, shopping and more. There are also exclusive PlayStar gifts, including branded merchandise, such as headphones and backpacks, and luxury gift boxes.

Level 5 is exclusively for VIP players where everything is tailored to you, from exclusive cashback offers and VIP gifts to invitations to events, whatever your pleasure. Whether it is live music, theater, or the movies, you can be you’ll get the best seats in the house and the full five-star treatment.

PlayStar Club Points are earned through wagering real money on all PlayStar games, except video poker.

PlayStar launched in New Jersey earlier this year with the goal of challenging the industry with a focus on personalization, engagement, and customer experience. The company plans to go live in Pennsylvania before the end of the year.

Jon Bowden at PlayStar said: “We wanted to create a loyalty program which rewarded all of our players and give everyone a taste of the real VIP experience. We’ve been working hard to create a mix of rewards, including tailored bonuses, local treats and money can’t buy experiences and we’re looking forward to seeing our players take advantage of these amazing offer.”