Online casino brand enters multi-year deal with Caesars Entertainment ahead of making its US market debut in New Jersey later this year
PlayStar Casino, the challenger online casino brand set to debut in New Jersey later this year, has secured market access in Pennsylvania after entering into a multi-year deal with Caesars.
The addition of Pennsylvania will double PlayStar Casino’s total addressable market by way of population and gross gaming revenue when it launches in the state in Q2 next year, subject to regulatory approval.
The market entry will also allow PlayStar Casino to capitalise on the spill-over effect from its branding and marketing activity in the Garden State, with local campaigns also planned.
With the ink on the deal only just dry, the operator is getting straight down to work and will be making its submissions to the Pennsylvania Gaming Control Board without delay.
PlayStar Casino is powered by the GiG platform and has been established to provide an online casino experience like no other to players in states across the US.
At the heart of its online casino offering is the immersive experience that visitors receive each and every time they walk through PlayStar Casino’s digital doors.
This will be achieved through personalisation, engagement and exemplary customer service that makes players feel like they are the star of the show.
Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar Casino, said: “We are thrilled to have secured market access in Pennsylvania through this multi-year deal with Caesars, allowing us to double our addressable market.
“This is the second market access deal we have secured after announcing our entry into New Jersey earlier in the year and will continue to seek such partnerships as we expand the PlayStar Casino brand.”
“We are looking forward to working through the regulatory process with the Pennsylvanian Gaming Control Board (PGCB) and all going well look forward to launching to players in Pennsylvania in the first half of next year.”