Latest News
Players’ Risk Profiles Identified in the Young Dutch Market
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In an effort to guide players in the new Dutch gambling market, a joint effort by Call to Action Ltd. and Mindway.ai offered a self–analyzing tool that assesses a player’s gambling risk profile. During the trial period, 1,576 players took the test on OnlineCasinoGround.nl and received feedback on their gambling style and risk profile.
Results from the testing period were shared in October 2022, a year after opening the Dutch gambling market. This newly opened market focuses on providing a safe environment for players in new ways with new restrictions. Both the age of the market and its focus on safer gambling made Dutch players the ideal testing ground for Gamalyze.
While the test gives valuable insight into the different risk profiles of Dutch players, it’s the players themselves that benefited most from this pilot. After finishing the 3–minute test, players are presented with detailed feedback on their individual risk profile and an indication of how likely they are to underestimate potential gambling problems. This last part carries significant weight, as 22% of respondents underestimated their risk profile.
Chantal Lannooij, COO of Call to Action Ltd.: “We think responsible gambling is the most important thing in the iGaming market and especially in a young market such as the Netherlands. Therefore, we partnered up with Mindway.ai to allow players to test their own behavior and to see what the average risk profile is in the Dutch market. We encourage everyone to take part in this test to check out their risk profile before playing”.
Methodology
The test, Gamalyze, was developed by Mindway.ai. This Danish university spin–out uses neuroscience to improve responsible gambling solutions. In the test, players try to maximize a virtual budget by picking cards from four stacks. Their responses to outcomes on the cards
reveal their gambling risk profile.
As one of the Netherlands’ largest online casino information platforms, readers from OnlineCasinoGround.nl formed the ideal audience for this trial. The first results are based on the feedback given to 1,576 players who self–tested following an invitation on the website. The test simulates a gambling environment by encouraging players to maximize a virtual budget. In the game, players pick cards which are assigned positive or negative values from four stacks. Each stack has its own volatility level. By analyzing if, how, and when players switch stacks to maximize their winnings, the test can provide insights in a players’ risk profile.
Click here for more information about the results and the test.
BetMGM
Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch
Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State
Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.
Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.
Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”
Brazil
PRAGMATIC PLAY GOES LIVE WITH PIXBET FOR THE BRAZILIAN MARKET
The provider rolls out three of its main verticals with PixBet in Latin America
Pragmatic Play, a leading content supplier to the iGaming industry, has solidified its presence in the Brazilian market activating its products on PixBet’s site, a leading operator in Latin America.
Pragmatic Play has integrated its diverse portfolio of Slots, Live Casino, and Virtual Sports titles onto PixBet’s online platform, becoming available to its large customer base across the region.
PixBet’s customers can now benefit from Pragmatic Play’s extensive range of games, including fan-favourites Gates of Olympus and the recent Blackjack X offering, which promises to become a popular choice across the continent.
The alliance underscores Pragmatic Play’s continued commitment to expansion across Latin American markets, delivering exceptional gaming experiences to players through innovation and entertainment.
Victor Arias, VP of Latin America at ARRISE powering Pragmatic Play, said: “This launch reinforces Pragmatic Play’s commitment to delivering cutting-edge gaming experiences to players across Latin America and also highlights the brand’s dedication to expanding its footprint in the dynamic Brazilian market.”
Ernildo Junior, CEO of PixBet, added: “Having Pragmatic Play’s multi-product portfolio marks a significant milestone for PixBet as we continue to elevate our offerings in the Latin American iGaming landscape, providing our players with top-tier gaming experiences.”
Latest News
Playson grants clown unlimited powers in Energy Joker: Hold and Win
Provider injects lively Energy Coins theme with mischievous joker
Playson, the fast-growing digital entertainment supplier, has combined the striking themes of its most successful games in its latest title Energy Joker: Hold and Win.
With coins, electricity and a grinning joker, this fast-paced release has lightning running through its reels. The blue Collect feature strikes the cells and gathers all values, including the Mini, Minor and Major jackpots and Bonus symbols.
The game’s Wild symbol, the joker, substitutes for all symbols on the reels, except Bonus and Collect icons. In the Multiplier feature, he returns once more, using newfound powers to upgrade cells in the Bonus Game to higher value wins. This feature sees coin, jackpot and collect symbols enhanced by random multipliers of x2, x3, x4, x5 or x10 within a cell.
If a Multiplier symbol lands in a cell that already has a multiplier, the previous amount will increase by the corresponding one. They remain on the reels and apply to respective cells when the Bonus Game ends.
Four in-play jackpots appear during the Bonus Game and trigger the corresponding amounts. On Bonus symbols, the Mini equals x25, Minor x50 and Major x150, while all 15 Bonus symbols landing on the reels triggers a Grand jackpot of x5,000 bets.
Another iconic feature of Playson’s titles is the Pile of Gold. Any Bonus or Collect symbols landing on the reels during the main game grant the chance to trigger it, then add Bonus, Collect or Multiplier symbols in quantity enough or more to activate the Bonus Game.
This unforgettable release demonstrates Playson’s deep awareness of its players’ tastes and combines its most successful games into one epic title.
Tamas Kusztos, CCO at Playson, said: “We have a well-established reputation for delivering high-energy slots with unrivalled graphics and animations. With Energy Joker: Hold and Win, we take this to a new level.
“The electrifying lightning, abundant coin imagery and iconic Joker offer a new level of gaming experience, while features such as in-play jackpots and Multipliers create the chance to achieve impressive wins.”
The post Playson grants clown unlimited powers in Energy Joker: Hold and Win appeared first on European Gaming Industry News.
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