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Authentic Hendrix LLC

Play.Works Partners with Authentic Hendrix LLC and Experience Hendrix LLC




Play.Works, the number one provider of Connected TV (CTV) games and original TV channels, announced a partnership with Authentic Hendrix LLC and Experience Hendrix LLC to launch casual slots and video trivia games inspired by the lyrics and music of legendary guitarist Jimi Hendrix.

The Play.Works’ The Jimi Hendrix Experience is a rocking CTV slots game, now available on Roku, and soon to be rolled out to other Play.Works partners reaching over 250 million households worldwide. This partnership marks the first time ever for the music of the songwriter and Rock and Roll Hall of Fame inductee to be introduced on this type of gaming platform. The excitement of experiencing dazzling free slots is electrified as players jam to “Purple Haze”, and it doesn’t end there. The virtual gaming offers a unique trip down rock history memory lane as players level up to gain access to Jimi’s famed albums and previously unreleased photos.

Later this year, the second act to take the stage will be Jimi Hendrix trivia, an engaging video trivia game that takes CTV gaming to the next level. These innovative entertainment collaborations with Play.Works mark the first time Authentic Hendrix LLC and Experience Hendrix LLC has allowed the use of Jimi Hendrix intellectual property in the hot space of CTV, and the consumer experience provides a unique way for this generation to engage with the iconic musician on the big screen. Hendrix fans and enthusiasts can now be interactive where they once regularly spent hours merely streaming video.

“It’s a step toward the future. We recently celebrated what would have been Jimi’s 80th birthday, and he continues to appeal to people of all ages and walks of life. The Play.Works game and video trivia are an excellent way to reintroduce his magic and music to a whole new generation,” said Experience Hendrix President and CEO, Janie Hendrix, who wants to see her brother’s gift of music reach fans, new and old, for years to come.


“We sincerely thank Janie Hendrix and Sony Music for trusting Play.Works to develop new ways to expand the Jimi Hendrix franchise in unique, uncharted avenues that also stay true to Jimi’s life and music,” said Jonathan Boltax, CEO of Play.Works.

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