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Perform Group rebrands as DAZN Group

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Perform Group rebrands as DAZN GroupReading Time: 2 minutes

 

Business to be consolidated into two brands: DAZN and Perform Content

 

Perform Group, the digital leader in sports media, announced that it will be called DAZN Group and consolidated into two distinct brands: DAZN and Perform Content. Executive Chairman, John Skipper, said: “We have two enormous growth opportunities but they are distinct from each other. Consequently, we are re-organising to create dedicated management and standalone teams each with a clear and focused agenda and mission. We have an incredible opportunity to exploit significant shifts in sports media to drive great products to sports fans and create a company with ever more influence on the new sports media universe”.

DAZN will be the consumer-facing division, including DAZN itself, the world’s first dedicated live and on-demand sports streaming service, and some of the largest sports websites in the world, such as Goal.com, SportingNews, and Spox.com. The content and traffic of these websites and apps will focus increasingly on acquiring subscribers for and driving traffic to DAZN, as well as serving fans with fantastic sports content. DAZN will also use its combined assets and inventory to create market-leading, innovative packages for advertisers.

DAZN Group will be led by CEO and founder Simon Denyer and he will be joined by a new CFO, Stuart Epstein. Stuart has a 20-year track record at Morgan Stanley and has previously served as CFO for NBC Universal. James Rushton takes on a wider role as Chief Revenue Officer, responsible for all products, revenue, and marketing.

Perform Content will be responsible for the group’s B2B activities – continuing to provide world class sports data, news and video to the world’s leading broadcasters, digital companies and sports books. Perform Content will be given more resources and autonomy to invest in its primary products, such as Opta, Watch & Bet, and RunningBall.

The CEO of Perform Content will continue to be Ross MacEacharn and he will be joined by Ashley Milton as Perform Content Chief Financial Officer.

The two brands will each have their own governance and leadership but report into one board, chaired by John Skipper. DAZN and Perform Content will collaborate closely on a commercial basis. DAZN will use Perform Content data to power its products. Perform Content will continue to leverage and add value to global rights acquired by DAZN.

DAZN Group CEO and founder, Simon Denyer, said: “Perform Group has been one of the defining companies of the sports industry over the last decade. The exceptional growth and execution of DAZN in its first seven markets means we need to focus our efforts around our primary growth engine. Our B2B division continues to grow but now is the time for it to have its own separate identity and investment plan. We are delighted that it will continue to use the Perform name.”

DAZN will remain the main rights holding company for the group including its long-term partnerships with strategic partners such as WTA, FIBA, CONMEBOL, Matchroom Boxing, NFL and EHF.

Sir Leonard Blavatnik’s Access Industries, the privately held group with global investments in multiple sectors, will continue to be the major shareholder of DAZN Group and support the growth of both brands.


Source: European Gaming Media

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Yggdrasil agrees online casino content deal with Finland’s national gaming operator, Veikkaus

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Yggdrasil agrees online casino content deal with Finland’s national gaming operator VeikkausReading Time: 2 minutes

 

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has signed and finalised a deal with Finnish gaming operator Veikkaus to provide its high-quality casino games content.

Veikkaus is the largest and only regulated gambling operator in Finland, both offline and online, with a turnover of EUR 3.2 billion in 2017. The company is a member of World Lottery Association and has more than two million customers. Its gaming platform www.veikkaus.fi is Finland’s largest online casino, attracting around 700,000 players every week.

The operator will take Yggdrasil’s portfolio of innovative casino slot games including the latest releases Penguin City, Hanzo’s Dojo and Wolf Hunters. Veikkaus will also get access to BOOST®, Yggdrasil’s proprietary range of in-game promotional tools. This allows partner operators to instantly run promotions from within the game client.

Yggdrasil’s games will be in full compliance with Finnish regulatory requirements.

Fredrik Elmqvist, CEO, Yggdrasil, said:
“We are thrilled to join forces with such a professional and established business as Veikkaus and look forward to a long and mutually beneficial relationship.”

Jan Hagelberg, Vice President, Casino Games, Veikkaus, said:
“We are happy to join with Yggdrasil team to bring its unique and innovative games to our loyal players. Yggdrasil casino content is proven to perform well across regulated markets and we are confident our players will enjoy them on a regular basis.”

 

CHERRY IN BRIEF
Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se

VEIKKAUS IN BRIEF
Veikkaus is a company owned entirely by the Finnish State and one of the ten biggest companies in the country in terms of turnover and profit. Veikkaus’ games can be played in online casino, at thousands of points of sale all over Finland, in numerous game arcades and Casino Helsinki. Veikkaus.fi is one of Finland’s largest consumer online stores with up to 700,000 weekly players. Veikkaus has more than two million registered loyal customers, which is ca. 45 percent of adult Finns. The entire profit from Veikkaus games, ca. EUR 1.2 billion a year, are used for the benefit of people living in Finland. Veikkaus has thousands of beneficiaries all over Finland and employs ca. 2,000 professionals of the gambling and digital industries.


Source: European Gaming Media

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Artificial intelligence and digital signage are enhancing casino guest experience and security

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Artificial intelligence and digital signage are enhancing casino guest experience and securityReading Time: 2 minutes

 

VSBLTY, a leading retail software and technology company, is taking a major step to prove that the guest experience and security can both be enhanced at entertainment venues through ground-breaking software and analytics devices. A revolutionary multi-phased pilot program was recently introduced at Gun Lake Casino in Wayland, Mich.

According to VSBLTY Chief Executive Officer Jay Hutton, “The pilot integrates all aspects of our technology portfolio, using Proactive Digital Displays with our three software platforms, DataCaptor, VisionCaptor, and VSBLTY Vector.”

All VSBLTY software modules use advanced FacialAnalytics that gather identified audience measurement (age, gender, dwell time, and sentiment). This data analysis happens in real time, even in large crowds or in motion. “This software is designed to not only enhance the guest experience, but to create a virtual perimeter around the casino floor to analyze player behaviors, further gamify player engagement, all while augmenting security operations to make Gun Lake even safer,” said Hutton.

One breakthrough feature of  VSBLTY Vector is proprietary object recognition that identifies assault weapons and objects of interest that, if detected, can notify security. Hutton explained, “This is the advantage of AI and machine learning giving security and surveillance a new friend–the marketing department.”

According to Salvatore Semola, president and COO of Gun Lake Casino, “This advanced digital signage technology creates an exciting guest experience by keeping them more engaged, helping make them safer, and also aiding risk management on the casino floor. We are committed to being best-in-class gaming operators, offering  memorable and fun player experiences.”

Jan Talamo, Chief Creative Officer at VSBLTY, explained that with this program, Gun Lake Casino is expanding guest engagement by adding new interactive touchpoints. “Gun Lake is using marketing messages to keep guests informed of offers, including more ways to win, while providing management information from sentiment to security, all in one application,” he said. “Our VisionCaptor software allows marketers and casino operators to tailor messages delivered to the display depending on who is looking at them–all in real-time,” Talamo said.

“And this is only the beginning,” said Project Lead and VSBLTY COO Linda Rosanio, who projected that an augmented reality game that will attract guest participation is planned before year end. “It is designed to increase frequency of visitation by giving guests the opportunity to turn their smart phone into a game console. They can then play a scavenger hunt for prizes by walking through the casino collecting designated markers,” Rosanio said.

“This technology will be standard issue on casino floors in the future. It will change the way we view retail and rated play, insure us from visits from disassociated persons and create a better, safer and more engaged customer experience, and that’s what’s most important to Gun Lake,” said Semola.

 

Source: VSBLTY


Source: European Gaming Media

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Fortune Magazine Honors a Casino That Bet Big on Its Employees

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Fortune Magazine Honors a Casino That Bet Big on Its EmployeesReading Time: 2 minutes

 

Eureka Casino Resort – the only resort on the 100 Medium Workplaces list for 2018

 

In 2015, Eureka Casino Resort took a gamble that was rare for a casino company. The family-owned, Nevada-based company sold their business to their staff through an employee stock ownership plan (“ESOP”), making it one of only two employee-owned casinos in America. That gamble has paid off in many ways with the latest jackpot being inclusion on Fortune Magazine’s 2018 list of Top 100 Medium Workplaces in America.

Previously, the resort had been owned by the Lee family, who started the casino in 1997. When ownership was transferred to their employees, the family feel didn’t go away—instead, the family just got bigger.

It’s a move that’s helped the resort grow and thrive, as employee-owners have taken it upon themselves to see that the company lives up to is mission to improve and innovate every day. Employees at all levels are passionate about their investment, offering input on many decisions, from menu choices to paint colors and they deliver a unique level of care to each guest interaction.  “What brings us gratification is working to get better each day,” said Andre Carrier, the company’s COO.

Fortune Magazine compiles the list annually with their research partner, Great Place To Work, and examines businesses with employees between 100 and 999 for the Top 100 Medium Workplaces category.

Gregory T.H. Lee, Eureka’s Chairman and CEO is humbled by the company’s inclusion on the 2018 list. During an interview for a feature in Fortune, he stated, “The employees know that they’re a part of the Eureka family. We all share core values, we’re all investors, and we all define success in the same way.”

Lee continued, “By passing ownership to the men and women I grew the business with, I am assured we will both stay a family and be a strong and growing business for years to come.”

Carrier added, “The employee-owners of Eureka are honored to be included on a list with so many great companies.”  To see the full list, visit http://fortune.com/best-medium-workplaces/

 

About Eureka Casino Resort:
Eureka Casino Resort is an intimate, 214-room resort located in Mesquite, Nevada, 80 miles northeast of Las Vegas. The hotel boasts scenic views of Mesquite’s red topped mesas, newly renovated guest rooms and new resort pool and cabanas. The casino is designed for guest comfort and features slot and video poker machines; table games including blackjack, craps, roulette, and Mesquite’s only 24-hour poker room. The Eureka offers three full-service restaurants, Town Square Buffet, Mason Street Courtyard, and Mesquite’s top-rated restaurant, Gregory’s Mesquite Grill. Eureka specializes in meetings and golf groups. Additional information is available at: www.EurekaMesquite.com.

 

Source: Eureka Casino Resort


Source: European Gaming Media

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