UK operator teams up with Malta studio as it eyes future growth
Games from Pariplay Ltd, the leading aggregator and content provider, have now gone live with UK brand Betfred.
The Malta-based supplier makes its debut on the operator’s Games tab today as part of a deal which will help it cement its position in the market.
More games are due to follow in the coming weeks from Pariplay’s extensive portfolio of more than 100 innovative and entertaining slots.
Christine Lewis, Chief Commercial Officer at Pariplay, said: “The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred.
“The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”
Andy Horne, Head of eGaming at Betfred, added: “Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”
Betfred is the UK’s largest independent betting brand and operates across multiple channels including online, mobile and retail with over 1,500 stores UK wide.As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its FusionTM platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in more than 16 regulated markets.