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The global tech and betting brand expands the roster of its English football club partners, covering 30% of the league. Signing deals with Chelsea, Aston Villa, Brighton & Hove Albion, and Southampton whilst extending contracts with Everton and Leicester City.

Parimatch, an international tech, and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa (Aston, Birmingham), Brighton & Hove Albion (Brighton and Hove), and Southampton (Southampton, Hampshire).

The company signed agreements with the clubs on August 21, 2021. The contracts cover multiple offline and digital rights, tickets & hospitality, club merchandise, exclusive access to club assets, and much more.

The agreements also include several exciting upcoming joint projects, advertisements, and giveaways.

The agreements with the three clubs closely follow Parimatch’s recent partnership announcement with Chelsea and further boosts its presence in one of the world’s strongest leagues. With Aston Villa, Brighton & Hove Albion, and Southampton, Parimatch is now one of the few betting brands to have multiple club partnerships among Premier League clubs.

Aside from three new club signings, the global company has official marketing agreements with Chelsea, Leicester City, and Everton.

Roman Syrotian, Co-CEO at Parimatch Tech, says:
“Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech. With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to utilize the upcoming opportunities these ventures present mutually. Parimatch is in awe of the clubs’ great history and hopes to contribute to their success in the coming years. We are also honored to have Chelsea, Everton, and Leicester City by our side, and can’t wait to see our partners on the pitch — showing their passion for football and, naturally, winning”.

Aston Villa Chief Commercial Officer Nicola Ibbetson commented:
“This is an exciting announcement for the club, bringing on board an international brand like Parimatch who match our growth ambitions. This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.”

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, said:
“We are delighted to welcome Parimatch as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.”