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Parimatch, Juventus official betting partner Launches a New Global Campaign Featuring Arthur, Danilo, Morata, Ronaldo and Szczesny

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Parimatch, Juventus’s official betting partner, has launched a brand-new global video campaign featuring top Juventus stars: Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo, and Wojciech Szczesny. The campaign is infused with Parimatch’s yellow electric impulses and aims to increase brand awareness among the football club’s fans. The campaign highlights the transition into the online era.

The partnership of Juventus and Parimatch is beyond a signed contract. This collaboration is the fusion of two energies, two strong teams, two brands. The power of Juventus is in its remarkable history, a long list of titles, traditions, and unwavering support of millions of fans. The power of Parimatch is in its boldness, youth, ambition, and the absence of barriers.

Ivan Liashenko, CMO at Parimatch, said: “For the last 6 months, we have been watching the partnership of two strong brands providing great entertainment to millions of fans all over the world. Step by step, we are strengthening our partnership and are delighted to see the explosive cocktail created by the complementing energies of Juventus and Parimatch. The connection of outstanding football players representing one of the strongest clubs in the world with Parimatch’s energy and boldness is truly a sight to be seen.”

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The creators produced this campaign despite the limitations of the worldwide lockdown. Thanks to the professionalism and efforts of both teams, this commercial could come to life and bring such a legendary team closer to the audience. The partnership of Parimatch and Juventus has proven that anything is possible.

“This new collaboration between Juventus and Parimatch is an excellent example of a campaign being created under extreme quarantine restrictions. Despite this, we tried to convey each player’s emotions and charisma in the shades of our brand. I believe that Juventus and Parimatch make a great team, and the video encapsulates the synergy of our raw energies and power perfectly” says Kateryna Amirkhamova, CCO at Parimatch.

The spot was shot by the Ukrainian production house Electric Sheep Film. The directors working on the film were Andrei Copots and Macar Severin. The filming of the spot was carried out by Nikita Kuzmenko, an experienced cameraman who previously worked with Katy Perry and Cardi B. The music was created by Eugeniy Filatov, also known as “The Maneken” – a famous Ukrainian composer and sound producer of ONUKA band.

Electric Sheep Film also carried out the final visualization in collaboration with massa+ motion design boutique.

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Pariplay® expands across Switzerland through Swiss4Win partnership

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NeoGames S.A subsidiary Pariplay® has further expanded in Switzerland by bringing its games to Swiss4Win, the online brand of land-based operator Casinò di Lugano.

The deal marks an important step as the provider seeks further growth in the regulated Swiss market, with Pariplay®’s Fusion® platform providing access to leading Ignite® content, and best-performing games from its in-house studio, Wizard Games.

The partnership will form a key part in Swiss4Win’s upgraded casino website, which has a keen focus on putting UI and slots providers at its core, and dedicated pages showcasing premier game offerings.

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Pariplay®’s Fusion® platform offers a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators. It consists of over 14,000 games from 150+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales at Pariplay, said: “We are very pleased to further boost our presence in Switzerland through our collaboration with the online arm of the established land-based operator, Casinò di Lugano.

“It is a market where we feel our in-house content really excels, and we’re confident that this will be a strong partnership.”

Paolo Sanvido, Chief Executive Officer at Casinò di Lugano and Swiss4Win, said: “Pariplay®’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. This collaboration presents an incredible opportunity to expand our audience and brings our innovative and renewed platform to a broader Swiss audience.

“Not only do we believe our games will be well-received in Switzerland as a whole, but also that our new website will make a big splash.”

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The post Pariplay® expands across Switzerland through Swiss4Win partnership appeared first on European Gaming Industry News.

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Compliance Updates

Gaming1 renews contract with ComplianceOne Group for fifth consecutive year

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Gaming1, the renowned casino and sports betting partner, has once again renewed its contract with ComplianceOne Group, marking the fifth consecutive year of collaboration between the two industry leaders.

This renewal underscores the trust and confidence Gaming1 has in ComplianceOne Group’s consulting services, highlighting their commitment to excellence and reliability in the iGaming sector.

Antonio Zanghi, CEO of ComplianceOne Group, said: “Entering our fifth year of working Gaming1 confirms our vision of how best to support clients in their journey.

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“It is always a pleasure to discuss projects with their team, and we are humbled by the continued trust invested in our services and people.”

Thibaut Collard, Chief Compliance Officer of Gaming1, added: “We are excited to confirm our trust in ComplianceOne Group again. Our two teams have reached an excellent level of cooperation, and we consider ComplianceOne Group a part of our extended team.

“Over the years, we have collaborated in many different areas and found ComplianceOne Group to consistently provide top-notch support while also being a pleasure to work with!”

The ongoing partnership between Gaming1 and ComplianceOne Group exemplifies the strength of collaboration and dedication to mutual success.

As both companies continue to innovate and evolve, they remain committed to delivering exceptional services and solutions to the iGaming industry.

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SOFTSWISS Invests in Largest European Social Casino

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SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, acquired a significant stake in Ously Games GmbH, the driving force behind the fastest-growing European social casino SpinArena.net. 

As a result of these investments, SOFTSWISS partnered with the German enterprise Ously Games GmbH to develop a new comprehensive software solution for social casinos, aligning with recent iGaming industry trends.

Social casinos, a fast-developing trend in online entertainment, offer a unique fusion of popular casino games and social networking features. Unlike traditional casinos, they operate without real-money betting, utilising virtual currency for gameplay. Social сasinos revenue primarily stems from virtual goods sales, enriching gameplay without monetary risks.

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The business model of launching a social casino has no licence requirements or advertising restrictions and grows globally year by year. As per modest estimates of Business Research Insights, the global social casino games market is projected to reach 10 billion euro by 2030. About 85 million people around the globe daily play at social casinos according to the Australian Communications and Media Authority

The largest by the number of slot games European social casino, SpinArena.net, provided by Ously Games GmbH, has seen its player base triple since the beginning of 2023, surpassing 700 thousand players.  With a collection of over 3,000 games from almost 40 providers, the casino reached a one million euro annual turnover

Ivan Montik, Founder of SOFTSWISS, comments on the agreement: “Anticipating the development of social casinos within the iGaming industry, SOFTSWISS made strategic investments to diversify its portfolio. Together, we aim to create a comprehensive platform for social casinos, enriching the robust ecosystem of iGaming products provided by our company.”

Ously Games GmbH founder Jochen Martinez shares his expectations: “We are delighted to forge a strategic partnership with the global technology provider SOFTSWISS. This alliance brings invaluable insights, innovations, and profound expertise to both parties. The deal demonstrates our commitment to driving growth and mutual development. Collaborating with SOFTSWISS opens new horizons and ensures access to top-notch resources and support essential for thriving in the competitive iGaming landscape.”

Social casinos are not just a modern trend. They are revolutionising the future of online gambling. The phenomenon sets new industry standards and offers players an unparalleled, safer gaming experience by providing a unique blend of gaming, social engagement, and innovation. Players can engage in various activities, such as connecting with friends, sending gifts, and participating in tournaments, all while playing games like poker, slots, and roulette, with an emphasis on social interaction.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.

The post SOFTSWISS Invests in Largest European Social Casino appeared first on European Gaming Industry News.

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