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Parimatch drives eSports engagement through video content and fan forum strategy

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Parimatch drives eSports engagement through video content and fan forum strategyReading Time: 3 minutes

 

Currently, eSports is the most dynamically developing sport in the world and as the surplus of digital platforms increases, eSports fans can be overwhelmed with content, whether it is generated by influencers, sports media outlets or eSports leagues themselves. As one of the first betting providers to identify the opportunity to bet on cybersport events, Parimatch continues to blaze a trail in customer engagement with its latest consolidated approach and according to Stepan Shulga, Head of eSports at the leading international betting company, that’s just the tip of the iceberg.

 

Where do you see the next big wins in terms of keeping fans loyal and how do you balance up creating engaging content with driving revenue?
With so many digital platforms from so many groups it is important to produce the most engaging and varied content possible – and for us, at the moment, this is video.  However, moving forward, we are looking how we can offer more interactive content and help support deeper engagement with the customers. We believe that there is a lot that we can learn from the popularity of forums with eSport gamers.

With regards to eSports, you’re making waves with your Virtus.Pro partnership, can you discuss Parimatch’s investment strategy in eSports?
Our entire business strategy is unified by one ultimate aim – to connect our customers with both mainstream and niche sports through the best quality betting products. For that reason, we do not have a separate business or investment strategy for eSports; our approach is to ensure first and foremost that our customers experience an excellent online service.
eSports is one of the fastest growing sports in the world, and we were among the first betting providers to identify the opportunity to bet on cybersport events. As a market leader in this regard, we know the field well, and what eSports fans are most interested in.  We also work to ensure our brand resonates with millennial audiences, who follow eSports most closely. Our partnerships with Virtus.Pro, one of the most established international eSports organisations, and some of the most popular and high-quality video games, such as DOTA2, exemplify this strategy.

eSports is still seen as a relatively new phenomenon to mainstream audiences, what’s the key to interacting with current fans whilst targeting new customers to the sector?
There is no magic key – but in order to engage current fans it is important to closely follow and analyse the eSports market to anticipate emerging trends. We work with eSports experts and specialists, and they help us identify audience patterns and create insights. This is a continuous and systematic process and ensures we stay ahead of the curve, and therefore maintain customer loyalty.
For targeting new customers, we first conduct market research to understand who this audience might be. Understanding the customer has to be the first stage in the process, before identifying channels and content. In the digital age, social media is more important than ever for reaching new potential customers – and it is important to cut through with strong brand personality. We recently underwent a bold rebrand, which helped us to stand out from the crowd.

The younger millennial market is a key focus for eSports in the US, Asia, Africa and beyond, how is your team targeting this segment of players responsibly?
At Parimatch, we believe betting companies are accountable for customer welfare, and therefore champion responsible gambling principles. We have introduced measures in the business to ensure all customers are protected, through 24/7 customer support, collaborating with responsible gambling organizations, limitations on betting accounts, and sharing information on the dangers of gambling addiction on Parimatch owned channels.

eSports wagering seems to be a key focus for the sector at this time, where do you see the possibilities and issues ahead for bookmakers?
The window of opportunity, as it may seem to many, is not opening now, it is fully opened, and it may soon be closing. The key opportunity is learning. We learn to meet the interests of a young audience, including through eSports. Theories are tested within one day; the response of the audience comes at an incredible speed. There are plenty of difficulties in this market for bookmakers, the most important thing to understand is respect for customer choice. We often underestimate the power of gamers’ loyalty to their entertainment. We believe gaming to be something irrational, teenage. This is the main difficulty, if you do not treat them like others — if you don’t give them enough attention, you will lose the game.
From a sector perspective, the lack of uniformity and established rules and federations for eSports, as in traditional sports, makes it difficult to plan and predict. The lack of adequate expertise and experience of managers in eSports is also a significant problem.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch drives eSports engagement through video content and fan forum strategy

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Week 21 slot games releases

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Week 21/2019 slot games releasesReading Time: 4 minutes

 

This week’s latest slot game releases!

 

Relax Gaming, the new-breed content provider and distribution platform, has laid down a disruptive marker with the unveiling of two new branded Boxing and Mixed Martial Arts (MMA) slot titles, Let’s Get Ready To Rumble® and It’s Time®. The games will feature the likenesses and catchphrases from world-famous ring announcers Michael “The Voice Of Champions” Buffer and Bruce “The Voice Of MMA” Buffer. Michael will lend his iconic delivery to Let’s Get Ready to Rumble®, while Bruce’s unmistakeable delivery of MMA’s most recognisable phrase will feature in It’s Time®.

Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content Deal

 

Explore the cultural richness and mystical Chinese totems with BF Games’ new slot Taste of China. Starring the mischievous Buddha Arhat, the game features traditional Chinese symbols including dragons, red lanterns, and pagodas that offer players the chance to win big. Landing three goldfish scatter symbols rewards 12 free spins while wilds and super symbols trigger bonus rounds and multipliers. The 5×3 video slot has a medium volatility, offering plenty of opportunities for players to be rewarded as they spin the colourful reel.

BF Games  with Taste of China slot

 

Microgaming has introduced Reel Splitter, a fresh take on the vintage fruit slot experience. The slot is developed by Just For The Win exclusively for Microgaming. Reel Splitter is a new four-reel slot with 81 ways and a host of heavy hitting features, including wilds, free spins and reel split respins. Reel Splitter’s classic slot design is elevated with an assortment of boldly colourful fruit symbols and a timelessly smooth soundtrack.

Microgaming - Reel Splitter

 

OneTouch has released its latest blockbuster slot game, the Japanese-themed Sumo Showdown. The 4×4 grid game, featuring 10 payways, is the second slot from the innovative provider and follows the success of its debut game Juicy 7 unveiled in November this year. Sumo Showdown centres on the ancient Japanese sport of Sumo wrestling with gargantuan warriors filling the reels and helping players to massive wins. Alongside the giants of the ring, the reels are packed with traditional oriental symbols including bonsai trees and a panoramic view of Mount Fuji.

OneTouch - Sumo Showdown

 

Immerse yourself in Booming Games’ latest and greatest, ‘Wild Ocean’. Shane Cotter, Booming Games Director of Product, says “This 5×3 medium volatility slot will hook all player groups, with our wildest Free Spins yet as our wild sharks swim their way across the reels to join the feeding frenzy.” Put the feelers out for our 2-Way-Pay squid. One sighting of this underwater alien means 5 spins with double the chances to win. Meanwhile, win up to twenty times your bet with our Octopus Wheel of Fortune.

Booming Games - Wild Ocean

 

he character of notorious gangster El Patrón, the brutal boss of the Medellin Cartel, takes centre stage in NetEnt’s latest blockbuster branded title, Narcos. Based on the multi-award-winning crime drama from Gaumont, the five-reel, three-row video slot with 243 bet ways has the battle between the police, DEA and drug lords as its backdrop. It is set in the 1980s, as the scale and influence of the drug war reached its peak. Narcos comes with Free Spins, where on every spin there is a chance that one or more high value symbols turn into Wilds. When Wilds are part of a win, they start walking the reel moving one step to the left with every spin which gives this game potential high-stakes pay-outs.

NetEnt-Narcos video slot

 

Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has released its treasure-filled new slot, Pirate Gold. The 5×4 video slot is set on the high seas, and has reels filled with symbols from the golden age of piracy, including maps, spyglasses, parrots and pieces of eight. Pirate Gold’s bonus feature transports players to the treacherous and stormy seas, and can be triggered by landing three compass symbols, which award free spins. Pirates act as wilds on the reels, and bags of treasure can launch a respin feature.

Pragmatic Play - Pirate Gold

 

Yggdrasil, has released its latest adventure slot, Jackpot Raiders, promising to take players on an epic journey in search of hidden treasure. The feature-rich, 5-reel video slot contains two different Free Spin modes, two bonus games, as well as five jackpots. With several interactive choices throughout the game, players can be ensured that no two gaming sessions are alike. When the Treasure Hunt Bonus Game is triggered, players have the choice of selecting from two-fearless adventurers, the wise and travelled Bear and the brave and intrepid Sam, both of whom will stop at nothing to locate the treasures of the legendary Sunken City.

Yggdrasil invites players on an intrepid journey in Jackpot Raiders

 

iSoftBet, is taking players on an exhilarating trip of a lifetime to Nevada, the home of gambling, to try their luck on its latest title Vegas High Roller. This 5-reel, 10-line game features stunning graphics and immersive gameplay, perfectly capturing the thrilling experience of the world-famous Las Vegas slots. To add to the excitement, three or more Scatter symbols will award High Roller Free Spins, with seven, 10 or 15 free spins up for grabs and a chance to cash in your chips.

iSoftBet invites players to hit The Strip with Vegas High Roller


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 21 slot games releases

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Betway renews partnership with Hammers

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Betway renews partnership with HammersReading Time: 2 minutes

 

Betway is delighted to announce the largest partnership deal in its history, renewing the agreement with West Ham to remain as the Club’s principal partner for a further six years.

The leading online bookmaker has been the Hammers’ principal partner for four years, since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised.

In that time, Betway and West Ham have worked hand-in-hand to bring supporters closer to their heroes, creating memories that will last a lifetime.

Initiatives like the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep show Betway’s commitment to understanding the emotions and bonds that Hammers fans have with their Club, and this is something supporters can expect more of with the partnership extension.

Anthony Werkman, CEO of Betway, said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.

“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.

“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”

Karren Brady, West Ham United Vice-Chairman, said: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the Club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.

“We look forward to continuing to work with Betway as we embark on the next chapter for our great Club, and we will use this partnership as a platform for success, both on and off the pitch.”

Karim Virani, Digital and Commercial Director at West Ham United, said: “We’re hugely excited to continue working with such a respected and responsible Principal Partner in Betway. Since the front of shirt sponsorship began, Betway has supported the Club in a whole range of ways, by giving their time and energy, as well as their investment.

“This has delivered some fantastic work for good causes around our local boroughs, as well as putting on a number of once-in-a-lifetime experiences for die-hard Hammers fans. Extending this partnership provides the opportunity for this great work to continue for the benefit of our supporters and our communities, which are the lifeblood of West Ham United.”

Paul Adkins, Marketing and Operation Director of Betway, said: “We signed our first deal with West Ham United in February 2015 at a historic time for the club with the upcoming move from Upton Park to the London Stadium.

“We then eagerly extended our deal with the club in August 2016 for a further three years, which was the largest sponsorship agreement in West Ham’s history, something we have been delighted to extend.”


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betway renews partnership with Hammers

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GLI University’s Mid-Year Regional Gaming Regulators’ Seminar to Co-Locate with NCLGS Summer Meeting, in Minneapolis

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GLI University's Mid-Year Regional Gaming Regulators' Seminar to Co-Locate with NCLGS Summer Meeting, in MinneapolisReading Time: 1 minute

 

The Mid-Year Regional Gaming Regulators’ Seminar of GLI University will be held in conjunction with the Summer Meeting of the National Council of Legislators from Gaming States. The venue will be the Radisson Blu Downtown in Minneapolis. Regulators participating GLI Mid-Year Seminar are invited to join dozens of state legislators and hundreds of industry professionals at the NCLGS Summer Meeting.

“As the number of states considering and adopting sports betting laws continue to increase at a pace much faster than anticipated, the GLI Regulators Seminar and NCLGS offer the ideal forum for the discussion of policy choices facing legislators and regulators. GLI’s partnership with NCLGS has resulted in record attendance at both gatherings by attracting the leading policy makers and regulators in the country. It is truly a unique opportunity to meet with those shaping gaming policy and the regulatory environment in the U.S,” Kevin Mullally, GLI Vice President of Government Relations and General Counsel said.

NCLGS is the only organization of state lawmakers that meets on a regular basis to discuss issues relating to gaming. Members of NCLGS serve as chairpersons or members of state legislative committees responsible for the regulation of gaming in their state legislative houses.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GLI University’s Mid-Year Regional Gaming Regulators’ Seminar to Co-Locate with NCLGS Summer Meeting, in Minneapolis

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