Latest News
Parimatch becomes Official Betting Partner of LaLiga in the CIS region
Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility
Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).
Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.
Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.
This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.
The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”
Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”
Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.
Latest News
NeoGames’ Christopher Shaban appointed Managing Director iLottery
NeoGames S.A, a technology-driven provider of end-to-end iGaming and iLottery solutions, has made a key appointment to the leadership team of its iLottery business unit with Christopher Shaban becoming Managing Director, iLottery.
This is the latest phase of NeoGames’ organizational restructure to support its upcoming plans as the company progresses towards the closing of its acquisition by Aristocrat, expected in the second quarter of fiscal year 2024.
With his appointment effective immediately, Shaban will oversee all iLottery activity for the NeoGames Group globally, including new business, customer growth, the continued global expansion of NeoGames’ iLottery solution, and lastly, NeoGames Studio, the Company’s in-house game studio.
Shaban brings a wealth of knowledge to the position with over 27 years of experience in the global lottery industry. He joined NeoGames in 2021 in the role of EVP Global Business and Customer Development for the Company’s iLottery business.
Moti Malul, Chief Executive Officer at NeoGames, said: “Chris is hugely respected within the lottery industry and his track record speaks for itself. I am thrilled about his appointment and look forward to seeing him drive us forward in our iLottery business.”
The post NeoGames’ Christopher Shaban appointed Managing Director iLottery appeared first on European Gaming Industry News.
Latest News
BETCORE Expands Reach with Launch of iGaming Products at BOOMPARI Bookmaker
BETCORE, a leading provider of top-notch iGaming products, has announced its successful integration with BOOMPARI Bookmaker, marking a significant milestone in its rapid expansion across the iGaming industry.
Despite its recent launch, BETCORE has swiftly gained popularity and secured partnerships worldwide, cementing its position as a trusted provider of innovative gaming solutions. The latest collaboration with BOOMPARI Bookmaker reflects BETCORE’s commitment to delivering exceptional gaming experiences to players globally.
BOOMPARI Bookmaker, a burgeoning player in the online betting market since its establishment in 2015, has quickly garnered a reputation for providing lucrative and reliable conditions for sports betting enthusiasts. With a diverse offering that includes sports betting, live betting, e-sports, casinos, and TV games, BOOMPARI Bookmaker is poised to captivate players with its comprehensive gaming portfolio.
“We are thrilled to join forces with BOOMPARI Bookmaker and expand our presence in the global iGaming field,” said BETCORE CEO Peter Korpusenko. “This partnership underscores our dedication to offering cutting-edge gaming solutions that enhance the player experience and drive engagement.”
As part of the collaboration, BETCORE has seamlessly integrated its flagship verticals into the BOOMPARI platform, including:
- TVBET: Offering a captivating array of live games broadcast worldwide 24/7.
- El Casino: Featuring immersive live Roulette game that emulate the ambiance of a real casino.
- FASTSPORT: Providing thrilling local sports matches with an extensive line of bets and dynamic odds.
“This is a strategic step for our company to move to a new level in iGaming. I am sure that integration with such a reliable supplier of innovative products as BETCORE will bring great prospects for our organization to further development and strengthening our positions in the market,” said BOOMPARI CEO Boris Pokrovskij.
Games from BETCORE are now available for play on the BOOMPARI website, offering players an enhanced gaming experience and access to a wide range of entertainment options.
The post BETCORE Expands Reach with Launch of iGaming Products at BOOMPARI Bookmaker appeared first on European Gaming Industry News.
Latest News
Games Global Announces Filing of Registration Statement for Proposed Initial Public Offering
Games Global Limited, a leading developer, distributor and marketer of innovative online casino-style gaming content and integrated business-to-business solutions to iGaming operators globally based on the size of its studio network, announced today that it has publicly filed a registration statement on Form F-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of its ordinary shares. The timing of the offering, number of shares to be offered and the price range for the proposed offering have not yet been determined. Games Global has applied to list its ordinary shares on the New York Stock Exchange under the symbol “GGL”.
J.P. Morgan, Jefferies and Macquarie Capital are acting as joint book-running managers for the proposed offering. Barclays is acting as bookrunner for the proposed offering.
The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to the proposed offering, when available, may be obtained from:
- J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by telephone at (866) 803-9204, or by email at [email protected];
- Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, by phone at (877) 821-7388, or by email at [email protected]; or
- Macquarie Capital (USA) Inc., Attention: Equity Syndicate Department, 125 West 55th Street, New York, NY 10019, or by email at [email protected].
A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
The post Games Global Announces Filing of Registration Statement for Proposed Initial Public Offering appeared first on European Gaming Industry News.
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