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Parimatch advocates in-house approach to future-proof sports betting platforms

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Parimatch advocates in-house approach to future-proof sports betting platformsReading Time: 3 minutes

 

As the global sports betting industry continues to expand with seemingly unabated possibilities, Konstantin Obraztsov, CTO at the online gaming business Parimatch, explores the pros and cons of in-house vs. outsourced sports betting platforms.

If you were starting out now, would you choose to develop a sports betting platform or use an external product?
It depends on what you would like to achieve. If you want to be a regular company that catches up with the rest of the market; then buy some existing products to run your business and that will be fine. However, if you would like to be a leader, if you want an agile business that can evolve and leverage your own expertise; then you really need to develop your own platform to acquire a unique selling proposition.

Are you sceptical of external products and what hides behind those platforms with regards to data, customers, etc?
Using other platforms is usually a suitable model if you are in a race to get to market. From my point of view using a third party solution is most beneficial in areas where your company does not have the relevant expertise. As an example, using Google analytics to know your customer or an affiliate system to manage them is entirely fine for us. An important part of using third party solutions is data protection. Some of them keep user sensitive data in their cloud, which can be potentially dangerous for us, mostly we welcome using our own hosting for integrated solutions.

Sports betting’s continued growth means more and more companies are coming on board, what’s the key to ensuring new ideas are brought to the table without overcrowding the marketplace?
New ideas for products can fail to successfully make it to the market place if they are using a third party platform because they are not flexible enough to allow refinements. Development on the product will take longer and will cost more if you partner with a third party solution.

In terms of developing unique platforms or using externally managed products, which provides higher levels of security for players and operators?
With GDPR and other security and responsible gaming initiatives, B2B developed solutions are certainly preferential than spending time developing it internally. These products are developed to ensure our platform comply to industry standards and regulation. It allows us to focus on more customer facing and experiential elements of our betting platform.

Moreover, in terms of responsible gambling, is there more scope for compliance with fewer platforms in the sector?
Responsible gaming and GDPR is an important but basic functionality that is currently offered by almost all B2B solution. It is essential to pay attention to the details, such as which market the platform is designed for, how they make sure data is appropriately protected and, very importantly, what changes we need to make it integrate it into our platform.

How do you see the platforms developing over the next few years, following on from the opening of the US market and in other regions globally, and where do you see the next big growth trend in sports betting?
I envisage many B2B platforms will be focusing on jumping into the US market as soon as possible, with new clients or old. I think in the next few years, platforms will be more focused on developing new user features, and, as new regulated markets appear support customers as fast as possible to be “the first” to launch them. In terms of trends in sports betting for us, it is all about the growth of eSports. We are seeing an exponential rise in interest in betting on eSports. Also, we can see trends where some new casino games are combined with RPG stories, for example; the Jade game series.

Do you feel using external platforms are mainly targeting the “low hanging fruit” customer segments within Sports Betting and if so, what can be done to broaden the scope?
I don’t think external platforms will help you become a market leader or give any unique advantages for customers unless you customize your trading feed or have an aggressive marketing plan. To extend our customer proposition, one needs to mix using b2b platform features and their own developed application programming interface (API) to create a unique proposition. There are always a lot of things that can be improved, such as adding personal achievements systems, per customer configurations, personal promotions etc.

Your company offers bets on more than 20 sports, 200 leagues, and 600 sporting events every day: what’s your advice to sports betting companies starting out at this point?
For a start, I suggest making solid foundation – a platform baseline. You need to think far into the future from the starting point to handle increasingly high-levels of traffic and new customers. When choosing your platform, choose wisely and choose a baseline with open API and functional migration capabilities – otherwise if the suit does not fit you in few years you will need to upgrade to a new outfit. For R&D, I think the maximum a viable platform solution can remain competitive is three to six years. Afterwards it’s hard to stay in touch with the latest technologies, and most likely you will need either to dramatically refactor your solution or move to a new technologically advanced one.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch advocates in-house approach to future-proof sports betting platforms

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Run for the hills, the Vikings are coming !!!

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Booming Games is feeling ten feet tall with the release of it’s latest game, Colossal Vikings.

Packed with giant Viking warriors, this graphically rich 5×3 slot is as volatile as the warriors within.

“Designed for both your entertainment and excitement players alike, this medium-high volatility game is brimming with attitude,” says Shane Cotter, Booming Games’ Director of Product. “With innovative features, such as our reveal wild multipliers which can multiply your line-wins tenfold, and our dynamic Free Spins, Colossal Vikings certainly packs a punch.”

So get raiding, and prepare to win big with Booming Games’ new colossal symbols game, Colossal Vikings.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Run for the hills, the Vikings are coming !!!

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Esports Gambling Website Rivalry Partners with MoonduckTV to Give Fans a Way to Watch $33.5M+ Esports Event

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As the esports scene continues to grow, eighteen of the world’s best teams are coming together from August 15th – 25th to battle for their share of a $33,500,000+ prize pool. This annual event, known amongst fans of the popular esport Dota 2 as TI9, short for The International 2019, has been held in Seattle for 6 of the last 7 years, with the 2018 event held in Vancouver. This 2019 edition makes its way to the other side of the world to host city Shanghai.

TI9 being based in Shanghai has fans thrilled in China and other Eastern time zones but has left those in European and Western time zones searching for viewing options as they find themselves 12 to 15 hours behind Shanghai, often sleeping while their favorite teams and players battle for the title.

Renowned Dota 2 esports broadcaster MoonduckTV has partnered with Rivalry.com to host the Jungle Jam in Denver, Colorado for fans who want to enjoy the main event of TI9 but not disrupt their lives too dramatically. Hundreds will attend the event in person while hundreds of thousands will watch the stream online through Twitch.

Some of the best casters and analysts in the world will descend upon Denver to add their own personal flair to


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Gambling Website Rivalry Partners with MoonduckTV to Give Fans a Way to Watch .5M+ Esports Event

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European teams join the next season of Forge of Masters WePlay! League

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New-season of the CS:GO league with the $100 000 prize pool will be held in autumn 2019 and culminated with a LAN final in WePlay! esports arena in Kyiv

Forge of Masters league, having the purpose to give regional tier-2 and tier-3 teams an opportunity to grow out of the shadows of the top-tier teams, will resume very soon: the open qualifiers will start on September 14 and the grand final will take place during the LAN-finals on November 17, 2019. The first season was targeted at teams from the CIS, so with the second season organizers decided to expand the pool of participants – now teams from Europe can try their strength fighting for a share of the prize pool and the championship of the league.

League format 

The second season will welcome 24 teams – 12 from the CIS and 12 from Europe. The competition will have open qualifiers followed by the group stage. It will run online with three stages using the Single Elimination system.

During the first stage, all teams will be split into six groups – three for each region. The teams taking first places in their corresponding groups will advance to the LAN-final of the second season. The squads placing second in the groups will go to the third stage of the online competition and the squads placing third – to the second stage. Based on the results of the second and third stages of the group stage, we will know the teams going to the LAN-final.

8 teams will play in LAN-final and 2 GSL groups will be divided into four 4 teams with Single Elimination playoffs.

The second season dates 

The first phase of the open qualifiers for Europe and the CIS will run on September 14 and 15, while the second phase – September 21 and 22, 2019. You will be able to enjoy a live broadcast of the group stage matches starting October 1 to November 3, 2019:

  • First phase: October 1 — October 13, 2019
  • Second phase: October 18 — October 19, 2019
  • Third phase: November 1 — November 3, 2019

The LAN-final of the second season of Forge of Masters WePlay! League will take place on WePlay!’s new esports arena on November 15 to 17, 2019. The exact location and detailed schedule will be announced later.

Prize pool 

Total prize pool of the season of Forge of Masters WePlay! League will be $100,000, and will be distributed among the finalists as follows:

  • 1st place: $50,000
  • 2nd place: $20,000
  • 3-4th places: $10,000
  • 5-6th places: $3,000
  • 7-8th places: $2,000

Once again, the main goal behind the Forge of Masters WePlay! League is to give the regional team an opportunity to grow in a healthy competitive environment by participating in regular tournaments.

Find more details about the league at weplay.tv and in our social media: RedditInstagram, and Twitter.

For the partnership and brand integration queries, email us at: placeme@weplay.tv

#WePlay #ForgeofMasters #WPL #WePlayCSGO

Source: WePlay! Esports press office


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: European teams join the next season of Forge of Masters WePlay! League

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