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PALMERBET LAUNCH UNIQUE NEW BOOKIE BAG PRODUCT

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It has been a time of unprecedented challenges for sporting and racing organisations, as well as bookies and punters – but the sports, racing and betting fraternity are moving tentatively out the other side as the COVID-19 crisis improves. Palmerbet is helping its customers make the most of the return to the status quo – and adding to its impressive suite of betting products – with the launch of the new Bookie Bag*.

The Bookie Bag is made up of three betting features designed to increase value and the betting experience for customers: Price Push, Race Rescue and Game Saver.

Price Push and Race Rescue are both available on all thoroughbred, greyhound and harness racing fixed odds events. Game Saver can be used on head-to-head bets in all NRL, AFL, NBA and NFL matches. The three Bookie Bag features are easy to use and will show on a Palmerbet customer’s betting slip for a valid race or match when they have a Price Push, Race Rescue or Game Saver available.

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After choosing a runner in a fixed odds thoroughbred, greyhound or harness race and entering a stake, a customer can select the Price Push option to increase their odds.

When the Race Rescue feature is selected on a thoroughbred, greyhound or harness racing fixed odds bet, the customer’s stake is returned as a bet to use on another event if their runner places second or third.

Similarly, the Game Saver feature provides Palmerbet customers with a second chance when the NRL, AFL, NBA or NFL team they place a Match Result bet on gives up a late lead. If a customer’s chosen NRL team leads at the 60-minute mark but goes on to lose, or the AFL, NBA or NFL team they bet on is in front at three-quarter time but loses, their stake is returned as a bet to use on another event.

Palmerbet customers’ daily available Bookie Bag bets are displayed in their account notifications.
The Bookie Bag features – Price Push, Race Rescue and Game Saver – are set to prove a popular addition to Palmerbet’s range of products, rewarding customers with more bang for their bet and a characteristically user-friendly experience.

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Betting Hero

Betting Hero Delivers 500,000th Bettor to US Sports Betting Ecosystem with North Carolina Launch

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With record growth of 25% of new customers since 2023, Betting Hero continues to deliver the most qualified bettors to major sportsbook operators
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has today announced that on the back of its recent market entry into North Carolina, it has activated its landmark 500,000th customer for an affiliated operator.
With a pioneering live engagement strategy, Betting Hero has been at the forefront of creating a new betting audience across regulated U.S. states since the repeal of PASPA in July of 2018. Having delivered over 110,000 new bettors in 2023 alone, the activation experts have hit this latest milestone with a concerted pre-registration effort, which kicked off on March 1st in North Carolina.
“Thanks to our high-touch, concierge approach to customer acquisition and retention in combination with our proprietary in-house testing and research efforts, we intrinsically understand the needs and wants of sports and iCasino bettors nationwide,” said Betting Hero Founder and President Jai Maw. “As such, we are proud to represent their voice throughout the industry and believe in the power of consumer-led innovation being the key to long-term success. Delivering our 500,000th customer following a successful launch in North Carolina is just icing on the cake as far as we’re concerned. The millions of customer interactions we have had over the years is what has allowed us to reach this milestone so quickly, and we’re excited to exceed that pace as we work towards delivering another 500,000 customers in the years to come.”
Betting Hero is currently live across over 20 regulated sports betting states with in-person customer acquisition through Betting Hero Live Activation. It also complements its operator partnerships with unique, added-value insights and research under its Betting Hero Research division, providing operators with unparalleled offerings as well as an industry-defining holistic view of bettors.
“The excitement from the first few days of legalized betting has been amazing to see, not only from the sports fan perspective but also from the operators, sports teams, leagues, and sports bars in North Carolina. Our Betting Heroes have been busy helping new customers across the state since the launch and are quickly adding to our 500,000 total. If the first week of legal sports betting is any indication of the potential here, the Tar Heel state is going to be one to watch,” said Betting Hero COO and North Carolina native Jeff Gajewski.
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DraftKings

Sportradar Elevates NBA League Pass Experience with emBET Integration

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Exclusive partnership between Sportradar and the NBA introduces cutting-edge betting features directly into NBA League Pass streaming service, enhancing fan experience

Sportradar (NASDAQ:SRAD) and the National Basketball Association (NBA) today announces the launch of enhanced betting-related functionality within NBA League Pass, powered by emBET, Sportradar’s over-the-top (OTT) solution. Sports betting content such as point spreads, over-unders and money lines will be seamlessly integrated into the NBA’s live streaming platform, elevating the in-play betting experience.

Where sports betting is legal, users can opt-in to have the convenience of viewing and selecting bets directly on NBA League Pass. When ready to place a bet, they are directed to FanDuel or DraftKings, the NBA’s official betting partners, through a seamlessly embedded link.

“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” the Audiovisual Senior Vice-President for Sportradar, Patrick Mostboeck, said. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”

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“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” the Executive Vice-President of Media and Gaming for the NBA, Scott Kaufman-Ross, said. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”

emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content such as advanced team and player insights, polls, voting and trivia widgets. Sportradar’s exclusive access to NBA optical-tracking data is integral to the development of these dynamic new features to be integrated in the future.

Sportradar has been an official partner of the NBA since 2016 and is the exclusive worldwide distributor of NBA data.

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Latest News

Wazdan amplifies Swiss presence with GAMRFIRST launch

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further expanded in the regulated Swiss market, taking its games live with GAMRFIRST.

The agreement sees a swathe of Wazdan games now available in Switzerland on the GAMRFIRST brand, the online arm of Casino Barrière Montreux, integrated via Gamanza’s iGaming Superstore™ platform.

Included in the deal are top-performing Wazdan titles such as 15 Coins™ and Mighty Wild: Panther, as the provider continues to deliver the world’s most rewarding casino game experiences with its suite of engaging mechanics.

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Marking its seventh partner in the market, Switzerland remains a key source of growth for Wazdan as it continues to build momentum following its recent commercial expansion and launch of its award-winning Mighty Fish™: Blue Marlin title.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As one of the most important markets in Europe for Wazdan,we are delighted to bring GAMRFIRST.CH customers in Switzerland our comprehensive slot portfolio.

“The strong demand for Wazdan’s titles in Switzerland and beyond is a testament to our gain-focused philosophy that fuels our ambitions to deliver engaging experiences that players truly love.”

Clement Govinda, Director at GAMRFIRST said: “Wazdan has garnered a stellar reputation for its high-quality graphics and unique features that have captured the hearts of players worldwide.

“The provider’s commitment to developing rewarding casino experiences that empower players with more choice over their gaming style perfectly aligns with the preferences of our players and we have no doubt Wazdan’s titles will be warmly received by them.”

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